1. November 2, 2010
Koren Stucki, VP Marketing

2. 2
Aegis Mobile Overview
 Business formed in 2006
 Provide mobile and compliance solutions
 Focused on mobile industry
 Experienced wireless and content industry team of ~37 employees
 Excellent reputation in the industry
 Financially stable!
2

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Key Topics
 What is the mobile revolution?
 Four questions all businesses should ask before going mobile
 How to master the mobile revolution

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What is the Mobile Revolution?
 38% of adult cell phone users
access the Internet on their
phone1
 New mCommerce channels,
where customer transactions
are conducted using a mobile
device, could be worth $2.5
billion by 20112
 Within the next five years,
more users will connect to the
Internet over mobile devices
than desktop PCs3
1Chart adapted from The Rise of App Culture. http://pewInternet.org/Reports/2010/The-Rise-of-Apps-Culture/Overview.aspx, Sep14, 2010.
2Amazon, eBay Power Bulk of $2.5 Billion Mobile Commerce. Ina Steiner.AuctionBytes.com,
http://www.auctionbytes.com/cab/cab/abn/y10/m08/i16/s03,Aug16, 2010.
3 InternetTrends, Morgan Stanley Research, Mary Meeker, June 7, 2010.

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Four Questions to Ask Before Going Mobile
1. What are the goals of our mobile presence?
2. What are the unique needs of a mobile user?
3. What is the difference between Mobile Web Apps vs. Client-based Apps?
4. What devices do our customers use?

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 Build brand awareness and consumer relevance
 Translate an eCommerce business to the mobile web
 Drive consumers to brick-and-mortar retail sites
 Develop and engage a broader customer base
What are the goals of our mobile presence?

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 Immediate Benefit: Provide value to users upon initial engagement
 Convenience through click-to-call, request info, etc.
 Store locator, product reviews and price comparison
 Relevance: Hyper-target users with device, user and application profiles
 Give the option to use current location when LBS is available
 Provide unique flow for different devices (smartphone vs. feature phone)
 Create landing pages with targeted promos
 Store information if experience is interrupted or stopped
 Ease of use: Design simple yet effective navigation with only relevant steps
 Easy to recognize what is selectable (i.e. arrows, menu buttons, etc.)
 Platform-specific navigation controls
What are the unique needs of a mobile user?

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Mobile Web Apps vs. Client-based Apps?

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 Determine what devices your target customers are using
 Mobile devices – especially Blackberries – do not render consistently across
platforms and different versions of the device
 Feature phones still make up majority of the market
 Different device capabilities should be leveraged for improved user experience
 Test on live devices, don’t rely solely on emulators
 Use a robust mobile content management system to do the heavy lifting for you
…one size does not fit all…
What devices do our customers use?

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Mobile Content Management System

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RE/MAX Mobile Web Application vs. PC Website

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Towson Tiger Mobile Web Application vs. PC Website

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Walden UniversityMobile Web Application vs. PC Website

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How to Master the Mobile Revolution
 The Mobile Web Experience is Different
 Users look for immediate answers (store locator, price comparison,
product reviews)
 Ease of use is critical (click-to-call, location aware programs, etc.)
 Location, location, location
 Hyper-target customers with user-specific offers according to their
location, user history and other demographics
 The Mobile Experience Varies by Platform
 One size does not fit all
 Leverage different device capabilities