A curated list Originally via http://list.ly/list/Rt3-70-plus-paid-owned-earned-and-shared-media-models-graphics-posts There's no commentary here. That's to follow in a second deck with a new model. This is purely research document - one that's useful for anyone who needs to fasttrack their learning on POEM

1. PAID
OWNED
EARNED
Media
AKA-POEM
Curated List of 70+
POEM Infographics /
Models with links

2. FORRESTER SAYS SOCIAL DOESN’T DRIVE
ONLINE SALES, AND WHY THAT’S FINE
http://davefleet.com/2012/09/forrester-email-search-drive-online-sales-social/

3. EARNED & SOCIAL MEDIA STRATEGY
– WHAT’S THE DIFFERENCE?
http://www.previewnetworks.com/blog/earned-social-media-strategy-difference/

4. SAMPLE MARKETING PLAN WITH PAID,
OWNED, EARNED AND SHARED MEDIA
http://www.pearanalytics.com/blog/2014/sample-marketing-plan-with-paid-
owned-earned-and-shared-media/

5. POEM MODELS ALSO AVAILABLE AS AN
EMBEDDABLE, RESPONSIVE,
COLLABORATIVE LIST ON LISTLY
• Via http://list.ly/list/Rt3-70-
plus-paid-owned-earned-and-
shared-media-models-
graphics-posts
• http://list.ly/preview/Rt3
• Am I missing a model or a
significant post on POEM?
• Please add to the list.

6. OWNED VS. EARNED MEDIA:
MEASURING THE ROI
http://spinsucks.com/communication/owned-vs-earned-media-measuring-
the-roi/

7. MCKINSEY: NEW MARKETING
VOCAB - HIJACKED & SOLD MEDIA
http://www.mckinsey.com/insights/marketing_sales/
beyond_paid_media_marketings_new_vocabulary

8. A DEFINITION OF PAID,
EARNED AND OWNED MEDIA
http://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-
strategy/new-media-options/

9. THE INTEGRATION OF PAID, EARNED
AND OWNED MEDIA; AND THE
IMPORTANCE OF ALL THREE
https://thornleyfallis.ca/the-integration-of-paid-owned-and-earned-media-
and-the-importance-of-all-three/

10. DEFINING EARNED, OWNED
AND PAID MEDIA
http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-
owned-and-paid-media.html

11. WRITE A POEM TO YOUR
AUDIENCE
http://www.campaignasia.com/BlogEntry/332451,write-a-poem-to-your-audience.
aspx

12. PAID, OWNED, EARNED
MEDIA
http://webrunnermedia.com/paid-owned-and-earned-media/

13. PAID OWNED EARNED MEDIA: 6 PLUS 6
REASONS TO DISMISS OR LEVERAGE
OWNED BLOGS #POE
http://clubventemarcom.blogspot.ca/2012/06/paid-owned-earned-media-
6-plus-6.html

14. 5 CRITICAL STEPS FOR INTEGRATING
PAID, OWNED, AND EARNED MEDIA
http://www.onlinemarketinginstitute.org/blog/2013/11/integrating-paid-owned-
earned-media/

15. GETTING TO GRIPS WITH
POEM
http://www.onetoomanymornings.co.uk/inbound-marketing-for-small-businesses/

16. INNOVATE 1ST INTERVIEW PART 3
– SOCIAL MEDIA MYTHS & TRUTHS
https://randallbeard.wordpress.com/tag/earned-media/

17. YOUR CONTENT STRATEGY: DEFINING
PAID, OWNED & EARNED MEDIA
http://www.business2community.com/content-marketing/your-content-strategy-
defining-paid-owned-and-earned-media-0533660

18. DEFINING PAID, EARNED &
OWNED MEDIA
http://www.empowermm.com/blog1/emerging-media/defining-paid-earned-
and-owned-media/

19. EARNED VS. PAID MEDIA: AN
INTRO TO VIRAL MARKETING
http://bestbuzz.bz/earned-vs-paid-media-mobile-marketing/

20. “HALF THE MONEY I SPEND ON ADVERTISING IS
WASTED AND THE TROUBLE IS I DON’T KNOW
WHICH HALF.” BUILDING YOUR ATTRIBUTION MODEL
http://digitalarabia.wordpress.com/2012/07/31/building-your-attribution-model/
comment-page-1/

21. PAID OWNED AND EARNED MEDIA –
THE BENEFITS OF OWNING THEM ALL
http://pauldunay.com/paid-owned-and-earned-media-%E2%80%93-the-benefits-
of-owning-them-all/

22. MARKETING AND PR: THE
LINES HAVE BLURRED
http://en.prnasia.com/blog/2013/03/marketing-and-pr-the-lines-have-blurred/

23. EARNED MEDIA: WHEN 2+2=7
http://blog.prnewswire.com/2011/03/30/earned-media-when-2-2-7/

24. PAID, OWNED, EARNED MEDIA MODEL
WILL DISAPPEAR…IT WILL JUST BE
CALLED MARKETING
http://elyrosenstock.com/blog/2011/05/13/earned-media-will-disappear-it-
will-just-be-called-marketing/

25. PAID OWNED EARNED MEDIA
DEVELOPMENT
http://www.searchmuse.com/blog/2012/08/26/paid-owned-earned-media-
development.html

26. WHAT IS EARNED , OWNED & PAID
MEDIA? THE DIFFERENCE EXPLAINED.
https://www.titan-seo.com/newsarticles/trifecta.html

27. RESOURCES: CONVERGED MEDIA,
INTEGRATING YOUR PAID, OWNED, &
EARNED
http://www.slideshare.net/jeremiah_owyang/marketo-keynote-converged-
media-paidownedearned-mus13
http://www.web-strategist.com/blog/category/converged-media/

28. DO YOU (REALLY) KNOW
YOUR CUSTOMERS?
http://plasma.dk/?p=437

29. 5 ASPECTS OF SOCIAL MEDIA THAT
WILL HELP YOU PRIORITIZE WHAT YOU
DO
http://jaypalter.ca/2013/08/5-aspects-of-social-media-that-will-help-you-prioritize-
what-you-do/

30. ROLE OF OWNED, PAID AND
EARNED MEDIA IN A BUSINESS
http://sweetdigital.co/blogs/digital-marketing/role-owned-paid-and-earned-
media-business

31. ‘RENTED’ MEDIA AS PART OF
THE PAID, EARNED, OWNED MIX
http://adamvincenzini.com/2012/04/rented-media-as-part-of-the-paid-earned-
owned-mix.html

32. CONVERGED MEDIA: OWNED
+ EARNED + PAID MEDIA
http://blog.flite.com/home/2013/3/8/converged-media-owned-earned-paid-
media.html#.VCD-vyueHCw=

33. “OWNED” MEDIA, AN ANSWER
TO DIGITAL CHANGE?
http://almostdailybrett.wordpress.com/2014/05/29/owned-media-an-answer-
to-digital-change/

34. THE NEW PEO (PAID, EARNED,
OWNED) MEDIA MODEL
http://www.imediaconnection.com/content/29345.asp

35. NEW MEDIA OPTIONS
http://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-
strategy/new-media-options/

36. INTERACTIONS,
ENGAGEMENT & ECOSYSTEMS
http://darmano.typepad.com/logic_emotion/2010/04/engagement.html

37. DE-BLURRING THE PUBLISHING
BOUNDARIES: BOUGHT, OWNED,
EARNED AND SHARED MEDIA
http://www.sociagility.com/2012/04/bought-owned-earned-shared-media/

38. PAID, EARNED & OWNED
MEDIA. OUR 3-WAY IMPACT.
http://andrewsbirt.com/2014/06/02/need-sociability-earn-media-graphic/

39. EARNED, OWNED AND PAID MEDIA:
DIFFERENCES AND OVERLAPS
http://www.artform.nl/artformatie/earned-owned-en-paid-media-verschillen-
en-overlappingen/

40. MR./MS. CMO — TEAR DOWN THESE
WALLS!
http://chiefmartec.com/2012/08/mr-cmo-ms-cmo-tear-down-these-walls/

41. HOW BRANDS MUST COMBINE
PAID, OWNED, AND EARNED MEDIA
http://www.dreamgrow.com/how-brands-must-combine-paid-owned-and-
earned-media/

42. HOW OWNED, EARNED, AND
PAID MEDIA WORK TOGETHER
http://ahundredmilesanhour.com/blog/how-owned-earned-and-paid-media-
work-together/

43. SOCIAL MEDIA IN 2013 - PAID,
OWNED, SHARED & EARNED MEDIA
http://www.klaus-janowitz.de/wordpress/social-media-2013

44. SOCIAL MEDIA BRANDSPHERE
http://www.briansolis.com/2011/08/new-inforgraphic-the-brandsphere-by-
brian-solis-and-jess3/

45. PAID, OWNED, EARNED MEDIA:
ARE YOU IN THE RIGHT PLACE?
http://conversations.marketing-partners.com/2011/01/paid-owned-earned-
media-channels-are-you-in-the-right-place/

46. CAN CONSUMERS HELP BRANDS WIN
CONTROL & REACH WITH LIVING
MEDIA?
http://www.nickkellet.com/2013/01/can-consumers-help-brands-win-control-
reach-with-living-media/

47. THE NEW RULES FOR MODERN
COMMUNICATIONS: OWNED MEDIA TO
AGILE ENGAGEMENT
http://www.slideshare.net/au1153/the-new-rules-for-modern-communications-
owned-media-to-agile-engagement-at-prsa-2012?
ref=http://www.nickkellet.com/2013/01/can-consumers-help-brands-win-
control-reach-with-living-media/

48. BLURRING THE LINES BETWEEN PAID,
OWNED, AND EARNED MEDIA – 2013 IS
ALL ABOUT INTEGRATION
http://3gengagement.com/3ge/blurring-the-lines-between-paid-owned-and-
earned-media-2013-is-all-about-integration/

49. CONVERGED MEDIA = PAID MEDIA
+ OWNED MEDIA + EARNED MEDIA
http://blogs.ubc.ca/bkap/2012/11/26/converged-media-paid-media-owned-
media-earned-media/

50. THE ESSENTIAL THREE-PRONGED
APPROACH TO CONTENT PROMOTION
http://marketingland.com/your-necessary-three-pronged-approach-to-content-
promotion-55504

51. NATIVE ADVERTISING:
ADVERTISING ALIVE & WELL
http://www.katrinadouglas.co.uk/native-advertising-advertising-alive-well-
pt1/

52. EARNED, OWNED OR PAID MEDIA
CHANNELS. ALSO KNOWN AS: PR,
SOCIAL MEDIA OR ADVERTISING.
http://seedfactorymarketing.com/earned-owned-or-paid-media-channels-
also-known-as-pr-social-media-or-advertising/

53. LINES BLUR BETWEEN PAID,
OWNED, AND EARNED MEDIA
http://www.vostit.com/blog/marketing/paid-owned-earned-media/

54. CREATING A MULTI-CHANNEL
CONTENT MARKETING STRATEGY
http://www.blueglass.co.uk/blog/creating-multi-channel-content-marketing-
strategy/

55. MEDIA CONVERGENCE IN CHOBANI’S
#TASTEREAL CAMPAIGN IS DAMN SEXY
http://tylerhakes.com/blog/marketing/case-study-the-convergence-of-paid-
earned-and-owned-media-for-chobanis-tastereal-campaign-is-damn-
sexy/

56. EARNED, OWNED, & PAID MEDIA
– WHAT’S THE DIFFERENCE?
http://www.new-wavemedia.com/blog/earned-owned-paid-media

57. LEVERAGING CONVERGED MEDIA
IN LOCAL DIGITAL MARKETING
http://streetfightmag.com/2013/01/14/leveraging-converged-media-in-local-
digital-marketing/

58. PAID, OWNED & EARNED MEDIA:
YOUR NEW VOCABULARY
http://tempero.co.uk/paid-owned-earned-media-your-new-vocabulary

59. CRASH COURSE IN CONTENT
MARKETING: 12 LESSONS FROM A
BRAND PUBLISHER
http://www.slideshare.net/InteliQ/how-iq-works

60. HOW TO MOVE FROM “PAID” TO
“OWNED AND EARNED” MEDIA?
http://www.mandarmarathe.net/index.php/how-to-move-from-paid-to-owned-
and-earned-media/

61. WHAT’S OWNED MEDIA ON
FACEBOOK & HOW TO USE IT
http://www.linkedmediagroup.com/owned-media-on-facebook/

62. FACEBOOK ADVERTISERS ‘LIKE’
THEIR ROI
http://www.rebeccalieb.com/blog/tag/paid-owned-earned-media/

63. WHY LONELY BRANDS BUY
THEIR FANS & FOLLOWERS?
http://www.viralblog.com/social-crm/why-lonely-brands-buy-their-fans-followers/

64. SOCIAL MEDIA FOR BUSINESS: 5 WAYS
TO GET NOTICED AND GAIN MORE
FOLLOWERS IN 2014
http://seopursuits.co.uk/social-media-business-5-ways-get-noticed-gain-followers/

65. VISUAL THINKING #5: PATHFINDING IN
PAID, EARNED AND OWNED MEDIA
http://davidsmcnamara.typepad.com/david-mcnamara/2012/05/visual-thinking-
5-pathfinding-in-paid-earned-and-owned-media.html

66. UNDERSTANDING FACEBOOK’S
OWNED, PAID AND EARNED MEDIA
http://juntaedelane.com/understanding-facebooks-owned-paid-and-earned-
media/

67. THE CONVERGED MEDIA IMPERATIVE:
HOW BRANDS MUST COMBINE PAID,
OWNED AND EARNED MEDIA
http://www.hyperbrand.co.uk/5/news/41/the-converged-media-imperative-
how-brands-must-combine-paid-owned-and-earned-media/

68. SHOULD YOUR EMPHASIS BE ON
EARNED, OWNED, OR PAID MEDIA?
http://www.joshgordon.com/blog/bid/206029/Should-your-emphasis-be-on-
earned-owned-or-paid-media

69. OPTIMIZING PAID, OWNED
AND EARNED MEDIA
http://www.nimalgunewardena.com/2013/03/14/optimizing-paid-owned-
and-earned-media/

70. MEDIA MIX REDUX
http://www.instantlyobsolete.com/?p=809

71. INTEGRATING OWNED MEDIA,
EARNED MEDIA, AND PAID MEDIA
http://socialsteve.wordpress.com/2011/02/20/integrating-owned-media-earned-
media-and-paid-media/

72. ARE YOU “LEANING FORWARD” WHEN
IT COMES TO NEW MARKETING TOOLS?
http://www.redhotmarketingblender.com/2012/12/are-you-leaning-forward-
when-it-comes-to-new-marketing-tools/

73. SOCIAL MEDIA ECOSYSTEM
http://www.iab.net/media/file/JEGIIABSocialMediaReport.pdf

74. HOW TO GET FOUND WHERE YOUR
BUYERS ARE LOOKING: WEB PRESENCE
OPTIMIZATION
http://webbiquity.com/social-media-marketing/how-to-get-found-where-your-
buyers-are-looking-web-presence-optimization/

75. PAID OWNED EARNED - A LOVE
STORY BASED ON ENGAGEMENT
http://www.paidownedearned.com/2011/11/paid-owned-earned-love-story-
based-on.html

76. GETTING EARNED MEDIA
WORKING IN YOUR FAVOUR
http://www.joakimnilsson.com/strategy-and-organisation/getting-earned-media-
working-in-your-favour/

77. POEM AND THE TWEETING
BRA
http://www.businessquests.com/2014_05_01_archive.html

78. CONVERGED MEDIA: THE KEY
TO CONTENT MARKETING
http://www.sayitsocial.com/2014/01/converged-media-the-key-to-content-
marketing/