Learn about why social media is worth it for your business, what to do before you get started, social media rules, and measurement. This presentation is perfect for startups or entrepreneurs getting started on social media.

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SOCIAL MEDIA TALK
The Right Social Media Setup

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GOOD MORNING!
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WHAT’S THE POINT
OF DOING SOCIAL
MEDIA FOR YOUR
BUSINESS?

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WHAT’S THE POINT OF DOING SOCIAL MEDIA FOR YOUR
BUSINESS?
1 Social media is the ideal place to get in front of your
target audience; there’s a platform for every industry.
GET IN FRONT OF Y OUR T ARGET AU DI E N C E.
2 Use social media to engage with your followers and
start conversations.
ST ART CONVERS AT IO N S.
3 Take conversations to the next level by building
relationships with your audience.
BUILD REL AT IO N SHI PS.
4 Use the relationships you’ve built to convert your
leads into customers.
CONVERT LEAD S.

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GET IN FRONT
OF YOUR
TARGET
AUDIENCE.
T Mobile vs.
AT&T

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GET IN FRONT
OF YOUR
TARGET
AUDIENCE.
T Mobile vs.
AT&T

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START
CONVERSATIONS
.
@ComcastCares
on Twitter

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BUILD
RELATIONSHIPS
.
Taco Bell

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BUILD
RELATIONSHIPS
.
Taco Bell

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CONVERT
LEADS.
Jane.com on
Pinterest

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CONVERT
LEADS.
Jane.com on
Pinterest

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THIS CAN BE
ACCOMPLISHED AT
THE LOCAL LEVEL,
TOO.

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WEB SETUP:
THE BASICS

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BEFORE YOU GET STARTED
1 Before you start engaging anyone, you need to know
who those people are.
DEFINE Y OUR T ARGET M ARK ET .
2 Look to your competition, customers, search engines,
etc. for information about the right social platform.
DO Y OUR RESE AR C H .
3 Be cohesive with your brand across all platforms and
get the same username in each place. Put links
everywhere!
CREAT E YOUR SOCI AL M EDIA AC CO U NT S.
4 A lot of social media marketing is going to involve
experimentation, whether it’s you or someone else.
EXPERIM ENT .

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WHICH PLATFORM IS RIGHT FOR YOUR AUDIENCE?
1 Largest and most general social media network; you’ll
reach the widest audience here.
FAC E BOO K
2 140-character snippets; must update often.
T W IT T ER
3 Professional network; best for professional industries.
LINKEDI N
4 Smaller market share; used mostly by men.
GOOGLE+
5 Image-rich network; used mostly by women.
PINT EREST
6 Image-rich platform; 50+% of users are under the age
of 30.
INST AG R AM
7 Quick image-based platform; 70+% of users are
under the age of 25.
SN AP C H AT
8 Largest platform for video sharing.
Y OUT UBE

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PUT YOUR SOCIAL MEDIA ICONS EVERYWHERE

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PUT YOUR SOCIAL MEDIA ICONS EVERYWHERE

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INCORPORATE SOCIAL SHARING INTO YOUR BLOG AND NEWSLETTER

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INCORPORATE SOCIAL SHARING INTO YOUR BLOG AND NEWSLETTER

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FOR SOCIAL MEDIA

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BASIC SOCIAL MEDIA RULES FOR BUSINESS
1 In general, you should be posting on each social
media platform at least once per day.
POST REGUL AR LY .
2 You have a personality and your business should,
too.
BE Y OURSELF.
3 Don’t bore your audience…delight them. Give them
content that they didn’t know they needed.
SH AR E GREAT CONT ENT .
4 Continue to do what is working; change what isn’t.
M EAS UR E , M EAS UR E , AN D M EAS U RE AG AI N.

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SOCIAL MEDIA MEASUREMENT: SOCIAL MEDIA ACCOUNTS

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SOCIAL MEDIA MEASUREMENT: SPROUT SOCIAL

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SOCIAL MEDIA MEASUREMENT: TIE IN ANALYTICS

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SOCIAL MEDIA MEASUREMENT: TIE IN ANALYTICS

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HOW TO MAKE SOCIAL MEDIA A HABIT
1 Start with one social media platform, get comfortable,
then move on to the next.
DO ONE T HING AN D DO IT W ELL.
2 Look for great content ideas that your audience will
love.
CONST ANT LY BE ON T HE LOOKOUT .
3 Create a social media editorial calendar that plans all
of your posts at least one month out.
BUILD A CAL EN D A R .
4 It takes most of us at least two months to build a
regular habit.
BUILD A HAB IT .

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HOW TO MAKE SOCIAL MEDIA A HABIT
1 Start with one social media platform, get comfortable,
then move on to the next.
DO ONE T HING AN D DO IT W ELL.
2 Look for great content ideas that your audience will
love.
CONST ANT LY BE ON T HE LOOKOUT .
3 Create a social media editorial calendar that plans all
of your posts at least one month out.
BUILD A CAL EN D A R .
4 It takes most of us at least two months to build a
regular habit.
BUILD A HAB IT .
SAMPLE EDITORIAL CALENDAR