How we first built tweetmeme.com in one weekend. Nearly a year later we rebuild the site with API and widgets. The slides show the costs and the impact on running a more complex and much more costly website.

1. NICK HALSTEAD
Founder & CEO
twitter.com/nickhalstead
#INTRO

2. DEVELOPMENT
BUSINESS
THE FUTURE
#TOPICS

3. FIRST A QUICK
STORY
(TRY NOT TO NOD OFF)
#STORY

4. (LAST YEAR)
BUILDING WEB 2.0 IN 16 HOURS
#BUILDING

5. HAVE AN IDEA
#IDEA

6. GET A GOOD CODER
#BABY

7. GET A DESIGNER
(my designer @DTSN supplied this picture of himself)
#MONKEY

8. INSERT COKE
#COKE

9. DO SOME WORK
#POO

10. INSERT PIZZA
#PIZZA #YUMMY

11. DO MORE WORK
#MOREPOO

12. INSERT MORE JUNK
#COKE+PIZZA

13. CRUNCH TIME
#BUZZING

14. LAUNCH PRODUCT!
• TWITTER AGGEGRATOR
• LOOKS FOR LINKS TO CONTENT
• DISPLAYS MOST POPULAR CONTENT
• CATEGORISES THE CONTENT
#LAUNCH

15. WHAT IT COSTS
(LAST YEAR)
• £500 for contract programmer
• 4 hours internal design time
• 4 hours (me programming)
• total man hours = 16
#COSTS

16. WHAT IT COSTS
(LAST YEAR)
• £500 for contract programmer
• 4 hours internal design time
RETURN TO THIS LATER......
• 4 hours (me programming)
• total man hours = 16
#COSTS

17. DEVELOPMENT
#DEVELOPMENT

18. THE ‘FIREHOSE’
(public timeline)
#SCARY

19. THE ‘FIREHOSE’
TWEETS
READY FOR GROWTH?
#LOTS #AND #LOTS

20. THE ‘FIREHOSE’
TWEETS
#LOTS

21. THE ‘FIREHOSE’
TWEETS
800,000+ a day
#LOTS

22. THE ‘FIREHOSE’
TWEETS
800,000+ a day
24 million a month
#LOTS

23. THE ‘FIREHOSE’
TWEETS
800,000+ a day
24 million a month
= year
#LOTS

24. THE ‘FIREHOSE’
TWEETS
1200%+ GROWTH IN LAST 12 MONTHS
#COSTL
Y

25. THE ‘FIREHOSE’
TWEETS
1200%+ GROWTH IN LAST 12 MONTHS
2010
288 million a month?
#COSTL
Y

26. THE ‘FIREHOSE’
TWEETS
1200%+ GROWTH IN LAST 12 MONTHS
2010
288 million a month?
= month
#COSTL
Y

27. THE ‘FIREHOSE’
ACCESS
Data Mining Feed
#FIREHOSE

28. THE ‘FIREHOSE’
ACCESS
Data Mining Feed
stream HTTP (Q2 2009)
#FIREHOSE

29. THE ‘FIREHOSE’
ACCESS
Data Mining Feed
stream HTTP (Q2 2009)
XMPP (been and gone...)
#FIREHOSE

30. THE ‘FIREHOSE’
ACCESS
Data Mining Feed
stream HTTP (Q2 2009)
XMPP (been and gone...)
3rd Party (e.g. GNIP)
#FIREHOSE

31. WHITELISTING
20,000 requests per hour
http://twitter.com/help/request_whitelisting
#WHITELIST

32. OPTIMIZATION
DB DE-NORMALIZATION
STATIC CONTENT
MEMCACHE
CLOUD?
#SPEED

33. OPTIMIZATION
Speed != Scalable
#SPEED

34. BACK TO OUR
STORY
#STORY

35. BEYOND
BOOTSTRAP
(THIS YEAR)
#MORECOS
T

36. BEYOND
BOOTSTRAP
(THIS YEAR)
Development
• Monthly Updates
• 10 days x 4 Team
Members
• total man hours = 320
• £10,000 a month
#MORECOS
T

37. BEYOND
BOOTSTRAP
(THIS YEAR)
Development Hosting
• •
Monthly Updates Bandwidth £500+
• 10 days x 4 Team • Dedicated Servers
Members £1500+ month
• total man hours = 320 • Cloud Computing
• £10,000 a month • Maintenance
#MORECOS
T

38. WHY INVEST THIS MUCH?
#WHY

39. BUSINESS
#BUSINESS

40. +BRANDS
#BRANDS

41. WHY?
#QUESTION

42. #QUESTION

43. TRUST
OPINION OF A FRIEND
83%!!
WHO HAS USED THE PRODUCT
#TRUST

44. has made $1 million revenue on
#DELL

45. DEDICATED 20%
OF PR BUDGET TO SOCIAL MEDIA
#NETAPP

46. Revenue Models
Sponsorship / Advertising
Promoting Twitter Accounts
Engagement
#REVEN
UE

47. FUTURE
#AWESOME
#GROWTH

48. Technology is Hard to Predict
“What scaling walls will Twitter hit? Obviously
the technology scales pretty well, it's not using
a whole lot of CPU”
Dave Winer, March 2007
#FAIL

49. What We Know...
OAuth
Integration/Purchase
3rd Party API/Products’s
Start of Advertising

50. #REAL #LIFE