Value Proposition canvas- Customer needs and pains
Web 3.0 and The Future of Social Media - BuzzNumbers Presentation
1. Web 3.0 & The future of Social Media
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2. Web 3.0 & The future of Social Media
The future of consumer insights
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3. Web 3.0 & The future of Social Media
About Me
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4. About Me
Nick Holmes a Court
Executive Director, BuzzNumbers
Serial Online Entrepreneur
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5. About Me
Corporate Experience
Enterprise Technology
Online Marketing
Digital Media
Business Intelligence
Financial Reporting
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6. The future of consumer insights
About BuzzNumbers
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7. About BuzzNumbers
Social Media Monitoring
Web Technology Company
Track & Monitoring Online
Social Media, News, Blogs, Forums
Video, Websites, Search Engines
Analytics & Reporting
Online Influence, Location Analysis,
Sentiment Analysis, Issue Analysis
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8. Social Media Monitoring & Analytics
Why business cares?
Media Monitoring
Market Research
Marketing effectiveness
Product & Service feedback
Brand & Issue Benchmarking
Consumer Insights & Research
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9. Our Customers & Experience
Our Customers
Marketing Departments
Corporate Communications
Government Agencies
Advertising & Marketing Agencies
PR Agencies
HR, Customer Service, Sales, IT
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10. The future of consumer insights
Australian Social Media & Online Usage
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11. Australians are sharing experiences online
2.3 Million Australians have
created a blog
1.6 Million Australians ongoingly
update their blog since creating it
7.1 Million Australians read one
or more blogs regularly
Source: January 2009 Nielsen Media National Readership Survey
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12. Australians talk and listen online…
84% of Australian internet users
using Web for sharing content such
as photos, links and video
83% consume Consumer Generated
Media content
39% of Australians create online
content in the form of uploading
video and music
Source: January 2009 Nielsen Media National Readership Survey
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13. ACCC regulates online, a tipping point?
“ACCC found that use of newspapers alone
to advertise product recall notices is in
many cases no longer sufficient, and that
communication channels allowing direct
contact between the supplier and
consumers, such as social media, are the
most effective methods of communicating
product recalls” 31 May 2010
st
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15. The future of consumer insights
What Web 3.0 means at BuzzNumbers
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16. The evolution of Web
Web 1.0 : 1994 - 2003
Communications Publishing Platforms eCommerce
Web 2.0 : 2004-2010
User generated Social Media & Social
Collaboration Data Compatibility
content Networks
Web 3.0 : 2010 onwards
Creating meaning & value from all this activity
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17. The future of consumer insights
The impact of Web 2.0 on Corporations
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18. The impact of Web 2.0 on Corporations
What percentage of your
customer decisions are
influenced by online?
How much has that
changed in the last 3 years?
How much will this change
in the next 3 years?
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20. How Web 2.0 changed the relationship
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21. The future of consumer insights
Understanding Business Decision Making
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22. Making internal business decisions
Internal indicators
Sales
Marketing
Customer Service
Supply Chain
ERP
Financials
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23. Making external decisions
To understand the market
Suppliers
Services
Pricing
Products
Competitors
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24. Can the external world help us internally?
The Web is a great source
Business intelligence
Market trends
Product feedback
Market demand
Consumer opinions
Issue & event discovery
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25. The future of consumer insights
Online Business Intelligence
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26. Business intelligence isn’t new
We use BI every Day…
“The ability to apprehend
the interrelationships of
presented facts in such a
way as to guide action
towards a desired goal”
Hans Peter Luhn, IBM - 1958
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27. Pillars of Online Business Intelligence
Business
Predictive
Reporting Performance Forecasting
Analysis
Management
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28. Traditional BI has been expensive
Extract, Transform & Load
Data Warehouse
OLAP & Cubes
Business Modeling
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29. Traditional BI Sources
Sales
Financials Marketing
ERP BI Customer
Service
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30. Making informed decisions
“Because of lack of information, processes,
and tools, more than 35 per cent of the top
5,000 global companies will regularly fail to
make insightful decisions about significant
changes in their business and markets.”
2009 Gartner Group, Future of Business Intelligence Survey
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31. Making better decisions from the web
Tracking, measuring,
analysing and extracting
market intelligence from
the web is the future of
Business Intelligence
Augmenting internal
business data with online
insights brings significant
new commercial
opportunities
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32. The future of consumer insights
Case Studies
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35. Major Insurance Company
Issues Analysis
Topic Categories by Entity
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Client Comp A Comp B
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43. The future of consumer insights
Applying Online Insights to you
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44. Applying Online Insights to you
Start listening
Ask questions
Collect & explore your data
If your not ready, don’t worry about
strategy & engagement
Ignore “Social media experts”
Focus on solving core business problems
Listen, Learn, Engage (Repeat)
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46. Thanks for your time
Stay in touch!
Twitter: @BuzzNumbers
Twitter Personal: @NickHaC
LinkedIn: nick@buzznumbershq.com
Phone: 1300 886 192
Happy meet for a coffee to share our
experience in your industry sector.
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