In this presentation, Nick Gilham, the founder of A Branded You gave the attendees of the IABC St. Louis 2012 Social Media Seminar tips on utilizing LinkedIn effectively.

2. Nick Gilham
Personal Branding & Social Media
Consultant
10 Years of experience in Information
Technology
MBA from Washington University

3. • What have you accomplished?
• What job roles make you happy?
• What do you want to do next in your career?

4. • List out your skills
• Organize them into general themes
• Write your LinkedIn profile with these skills &
themes in mind

5. • Who is your ideal profile viewer?
– Are you looking for a new employer, customers or
networking connections?
– Write with him or her in mind

6. • Online resume / profile
• Corporate espionage tool
• Job board
• Questions / Answers site
• Forums to discuss professional topics

20. • Who will you connect with?
– Coworkers?
– Personal friends?
– Networking contacts you met once?
– Fellow college alumni?
– Someone you’ve never met?

21. • Every time you update your profile, it shows
up in your connections’ feeds
• This is an opportunity to stay top of mind

22. • Using LinkedIn regularly allows you comment
on others activity
• Stay up-to-date
• Keep in front of your network