The Seven Commandments Of User Experience

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Nick Finck will explore the characteristics of a great user experience. He'll go over techniques, tips, and tricks for Website design, information architecture, Website interactions, and markup sure to make your users happy. He'll also explain how following the seven commandments can boost your site's ease of use, appeal, conversion rates, and more.

Design Tecnologia Negócios

e Seven Commandments
of User Experience.
Nick Finck, October 4, 2008

Webmaster Jam Session 2008 - Atlanta

?
Who the f#@k is this dude?

Webmaster Jam Session 2008 - Atlanta

Nick Finck
• Principle & Director of User Experience for Blue Flavor
• Publisher of Digital Web Magazine
• Based in Seattle, Washington
• Over 13 years working in the web ﬁeld
• Projects: Adobe, Cisco, CitiBank, Converse, FDIC,
HP, IBM, Intel, Microsoft, Oprah, PBS, Peet’s Coffee

Webmaster Jam Session 2008 - Atlanta

?
What is User Experience?

Webmaster Jam Session 2008 - Atlanta

UX is the umbrella that covers:
• Accessibility (GAWDs)
• Information Architecture (IAI)
• Information Design (IDA)
• Interaction Design (IxDA)
• Technical Writing (STC)
• Usability Engineering (UPA)
• User Research (HFES)
• Visual Design (AIGA)
• Web Analytics (WAA)

Webmaster Jam Session 2008 - Atlanta

The First Commandment

It’s All About
e Users

Webmaster Jam Session 2008 - Atlanta

Photo by Andrea Wiggins
http://www.ﬂickr.com/photos/anikarenina/550438755/
Webmaster Jam Session 2008 - Atlanta

Who Really Is the User?

Webmaster Jam Session 2008 - Atlanta

“You are not the user. Neither is your boss.”
- Jessyca Frederick
Director of Product Management,ThisNext

Webmaster Jam Session 2008 - Atlanta

?
But if I don’t listen to
the client or boss,
won’t they will ﬁre me?

Webmaster Jam Session 2008 - Atlanta

Finding the Sweet Spot

Tec
als
Go

hn
ica
ess

lG
sin
Sweet

oa l
Spot
Bu

s
Customer (or User) Goals

Webmaster Jam Session 2008 - Atlanta

The Second Commandment

Avoid Solutioneering

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Identify Problems Before
Finding Solutions

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“Design, by very deﬁnition, is the act of solving
problems. In order for anything to be designed well, we
must ﬁrst identify the problems we are trying to solve
and the goals we are trying to reach.”
- Jeff Croft
Web Designer, Blue Flavor

Webmaster Jam Session 2008 - Atlanta

The Third Commandment

Form Always
Follows Function

Webmaster Jam Session 2008 - Atlanta

“[Design is] adding experience but taking away the
hard edges, and allow people to embrace the tool or
service in a closer interaction.”
- Thomas Vander Wal
Principal, InfoCloud Solutions

Webmaster Jam Session 2008 - Atlanta

Photo by Tex Texin
http://www.ﬂickr.com/photos/textexin/401742074/

Webmaster Jam Session 2008 - Atlanta

The Fourth Commandment

Allow for Failure

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“Failure is not falling down. Failure is not getting up.”
- Nick Finck
Principal, Blue Flavor

Webmaster Jam Session 2008 - Atlanta

!
Michael Jordan failed to make his varsity
basketball team
Albert Einstein's teacher described him as
quot;mentally slowquot;
Walt Disney went bankrupt several times

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The Fifth Commandment

Do Not Imitate,
Innovate

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Pedometer Nike+

Webmaster Jam Session 2008 - Atlanta

The Sixth Commandment

Do Not Get in the
User’s Way

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ink about the Context

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Photo by ATIS547
http://www.ﬂickr.com/photos/albaum/1564680070/
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Content is Critical

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“On any page with text, make sure most of your best
design eﬀorts account for making that text scanable,
clickable, readable and understandable.”
- Jay Fienberg
Principal, Juxtaprose

Webmaster Jam Session 2008 - Atlanta

!
95% of web users do not read
80% of your content!

Webmaster Jam Session 2008 - Atlanta

This doesn’t mean that your
content isn’t important, it
means it’s more important.

Webmaster Jam Session 2008 - Atlanta

The Seventh Commandment

Use Your Network

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Always Have A Mentor

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Photo by K.G. Schneider
http://www.ﬂickr.com/photos/kgs/2415050174/
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Be a Connector

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Don’t be Afraid to Reach
Out for Help

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Forget reference books,
you are here and I have
business cards!

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Thank you!

Come to our party tonight, we’ll get you drunk

Webmaster Jam Session 2008 - Atlanta

Seven Commandments of
User Experience.
Nick Finck, October 4, 2008

http://www.blueﬂavor.com/
http://www.blueﬂavor.com/blog/
nick@blueﬂavor.com

Webmaster Jam Session 2008 - Atlanta

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1. e Seven Commandments of User Experience. Nick Finck, October 4, 2008 Webmaster Jam Session 2008 - Atlanta

3. ? Who the f#@k is this dude? Webmaster Jam Session 2008 - Atlanta

4. Nick Finck • Principle & Director of User Experience for Blue Flavor • Publisher of Digital Web Magazine • Based in Seattle, Washington • Over 13 years working in the web ﬁeld • Projects: Adobe, Cisco, CitiBank, Converse, FDIC, HP, IBM, Intel, Microsoft, Oprah, PBS, Peet’s Coffee Webmaster Jam Session 2008 - Atlanta

5. ? What is User Experience? Webmaster Jam Session 2008 - Atlanta

6. UX is the umbrella that covers: • Accessibility (GAWDs) • Information Architecture (IAI) • Information Design (IDA) • Interaction Design (IxDA) • Technical Writing (STC) • Usability Engineering (UPA) • User Research (HFES) • Visual Design (AIGA) • Web Analytics (WAA) Webmaster Jam Session 2008 - Atlanta

7. The First Commandment It’s All About e Users Webmaster Jam Session 2008 - Atlanta

8. Photo by Andrea Wiggins http://www.ﬂickr.com/photos/anikarenina/550438755/ Webmaster Jam Session 2008 - Atlanta

9. Who Really Is the User? Webmaster Jam Session 2008 - Atlanta

10. “You are not the user. Neither is your boss.” - Jessyca Frederick Director of Product Management,ThisNext Webmaster Jam Session 2008 - Atlanta

11. Webmaster Jam Session 2008 - Atlanta

12. ? But if I don’t listen to the client or boss, won’t they will ﬁre me? Webmaster Jam Session 2008 - Atlanta

13. Finding the Sweet Spot Tec als Go hn ica ess lG sin Sweet oa l Spot Bu s Customer (or User) Goals Webmaster Jam Session 2008 - Atlanta

14. Webmaster Jam Session 2008 - Atlanta

15. The Second Commandment Avoid Solutioneering Webmaster Jam Session 2008 - Atlanta

16. Identify Problems Before Finding Solutions Webmaster Jam Session 2008 - Atlanta

17. “Design, by very deﬁnition, is the act of solving problems. In order for anything to be designed well, we must ﬁrst identify the problems we are trying to solve and the goals we are trying to reach.” - Jeff Croft Web Designer, Blue Flavor Webmaster Jam Session 2008 - Atlanta

18. Webmaster Jam Session 2008 - Atlanta

19. Webmaster Jam Session 2008 - Atlanta

20. Webmaster Jam Session 2008 - Atlanta

21. The Third Commandment Form Always Follows Function Webmaster Jam Session 2008 - Atlanta

22. “[Design is] adding experience but taking away the hard edges, and allow people to embrace the tool or service in a closer interaction.” - Thomas Vander Wal Principal, InfoCloud Solutions Webmaster Jam Session 2008 - Atlanta

23. Photo by Tex Texin http://www.ﬂickr.com/photos/textexin/401742074/ Webmaster Jam Session 2008 - Atlanta

24. Webmaster Jam Session 2008 - Atlanta

25. The Fourth Commandment Allow for Failure Webmaster Jam Session 2008 - Atlanta

26. “Failure is not falling down. Failure is not getting up.” - Nick Finck Principal, Blue Flavor Webmaster Jam Session 2008 - Atlanta

27. Webmaster Jam Session 2008 - Atlanta

28. ! Michael Jordan failed to make his varsity basketball team Albert Einstein's teacher described him as quot;mentally slowquot; Walt Disney went bankrupt several times Webmaster Jam Session 2008 - Atlanta

29. Webmaster Jam Session 2008 - Atlanta

30. The Fifth Commandment Do Not Imitate, Innovate Webmaster Jam Session 2008 - Atlanta

31. Pedometer Nike+ Webmaster Jam Session 2008 - Atlanta

32. Webmaster Jam Session 2008 - Atlanta

33. Webmaster Jam Session 2008 - Atlanta

34. Webmaster Jam Session 2008 - Atlanta

35. Webmaster Jam Session 2008 - Atlanta

36. Webmaster Jam Session 2008 - Atlanta

37. The Sixth Commandment Do Not Get in the User’s Way Webmaster Jam Session 2008 - Atlanta

38. ink about the Context Webmaster Jam Session 2008 - Atlanta

39. Webmaster Jam Session 2008 - Atlanta

40. Webmaster Jam Session 2008 - Atlanta

41. Photo by ATIS547 http://www.ﬂickr.com/photos/albaum/1564680070/ Webmaster Jam Session 2008 - Atlanta

42. Webmaster Jam Session 2008 - Atlanta

43. Content is Critical Webmaster Jam Session 2008 - Atlanta

44. “On any page with text, make sure most of your best design eﬀorts account for making that text scanable, clickable, readable and understandable.” - Jay Fienberg Principal, Juxtaprose Webmaster Jam Session 2008 - Atlanta

45. ! 95% of web users do not read 80% of your content! Webmaster Jam Session 2008 - Atlanta

46. This doesn’t mean that your content isn’t important, it means it’s more important. Webmaster Jam Session 2008 - Atlanta

47. Webmaster Jam Session 2008 - Atlanta

48. The Seventh Commandment Use Your Network Webmaster Jam Session 2008 - Atlanta

49. Always Have A Mentor Webmaster Jam Session 2008 - Atlanta

50. Photo by K.G. Schneider http://www.ﬂickr.com/photos/kgs/2415050174/ Webmaster Jam Session 2008 - Atlanta

51. Be a Connector Webmaster Jam Session 2008 - Atlanta

52. Webmaster Jam Session 2008 - Atlanta

53. Don’t be Afraid to Reach Out for Help Webmaster Jam Session 2008 - Atlanta

54. Forget reference books, you are here and I have business cards! Webmaster Jam Session 2008 - Atlanta

55. Thank you! Come to our party tonight, we’ll get you drunk Webmaster Jam Session 2008 - Atlanta

56. Seven Commandments of User Experience. Nick Finck, October 4, 2008 http://www.blueflavor.com/ http://www.blueflavor.com/blog/ nick@blueflavor.com Webmaster Jam Session 2008 - Atlanta

The Seven Commandments Of User Experience

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