MIUPA - Focus on Your Users
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Break Through the Administrative Barriers and Focus on Your Users. http://miupa.org/fresh/break-through-the-administrative-barriers-and-focus-on-your-users/
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MIUPA - Focus on Your Users
- 1. FOCUSING ON USERS Nick DeNardis @nickdenardis http://nickdenardis.com/
- 2. WHO I AM • Associate Director of Web Communications at Wayne State University • Host of EDU Checkup. 10 minute Web site reviews through the eyes of a prospective student • Staff writer at .eduGuru • Officer for Refresh Detroit
- 3. WHO YOU ARE
- 4. WHY WE ARE HERE • Explain my experience working in Higher Education • Create a plan, test and modify based on real users • Experience makes you stand out • 10 second test for primary objectives • Does accessibility really matter?
- 5. HIGHER EDUCATION IS CRAZY • Board of Governors • President • Chief of Staff • Associate Vice President of Marketing • Associate Director of Web Communications • Web Workers
- 6. HIGHER EDUCATION IS CRAZY • Provost • Faculty • Dean’s • Overactive Staff • Admissions • TheDean’s son’s friend’s cousin who does web sites • Computing on the side
- 7. IT STARTS WITH THE TECH PEOPLE Without them on your side you’re screwed.
- 8. FOCUS ON THE CONTENT Use wireframes templates
- 9. PROVIDE DESIGN OPTIONS What they want What you want An oddball
- 10. YOUR NEW BEST FRIEND
- 11. YOUR NEW BEST FRIEND Personalized Analytics. Woopra
- 13. HOW TO STAND OUT WHEN EVERYONE SELLS YOUR PRODUCT • Don’t try to be clever • Would a web experience be the deciding factor for you to attend a university? • More than likely it can be a detractor • Out of date content is the biggest issue
- 14. WORKFLOW OF A BROWSING STUDENT • Do they have the degree I want? Is this place going to be fun? • What are the requirements? Am I going to get a job after I graduate? • How do I apply? Why do I have to create an account? • Where is my financial aid? Scholarships?
- 15. REAL 10 SECOND TEST • Decide the three next steps or impressions for a user to your homepage • Havesomeone who didn’t work on the site pick someone in your primary audience • Havethem put your site in front of them for 10 seconds and see what they remember • Ask them what they would click on or do next
- 17. ACCESSIBILITY • Relying on Flash sucks but soo many people do it • Relying on Javascript sucks but soo many people do it • Make sure mobile is an option • Don’t forget to clean up your print style • MinifyJS and CSS Fast loading pages get more pages views per visitor
- 18. QUESTIONS?
- 19. LINKS • Nick DeNardis - http://nickdenardis.com/ • Wayne State University - http://wayne.edu/ • EDU Checkup - http://educheckup.com/ • .eduGuru - http://doteduguru.com/ • Refresh Detroit - http://refresh-detroit.org/ • Woopra - http://woopra.com/
- 20. THANK YOU Slides will be available at nickdenardis.com @nickdenardis on Twitter
Notas do Editor
- My background is in Computer Science
- Ask what the landscape of the audience is. - Usability Experts - Designers - Developers - Writers
- - Administrator who need to touch everything to take credit - To combat those ‘okay fine’ decisions ...Oh yea and dont forget about
- Notice student’s are not on the list? - Have just one main contact, get signoff’s for everything.
- No joke, include them in everything, make their life easier otherwise they will bitch all day long to make your clients life miserable. Listen to all input.
- Don’t diver right into design, get to the meat and design around that.
- Explain theirs first, then yours then throw something weird in the mix.
- Woopra. It turns visitors from numbers to individuals.
- See every visitor, where they came from, where they went, what they ate for breakfast. This is not something you could see with Google Analytics
- If your site does not accomplish what you envisioned. - Change and try try again.
- - What it comes down to is users dont want an experience, they want your content.