2. Who am I?
Associate Director of Web Communications
Wayne State University
http://wayne.edu/
Host of EDU Checkup
http://educheckup.com/
Writer for .eduGuru
http://doteduguru.com/
Curator of EDU Snippits
http://edusnippits.com/
19. A measly 0.009 %
of ~820,000 visitors per month
= less than 100 click-throughs
20. • Drop the drawer down then up
• Remove categories
• Remove branding images
21.
22. • Pros
–Story displayed without the visitor clicking
–Auto rotate if visitor is on page too long
• Cons
–Takes up additional height
–Weird spacing in the menu
–Hard to find images that wide
23.
24. • Pros
–Stories are front and center
–Only some additional height needed
–Easier to find images to fit
–Auto rotate if visitor is on page too long
• Cons
–Less space for story headlines
25. New CTR: 0.8 %
Now ~6,500 click-throughs per month
6400 % improvement
40. To generate requests for more information
To encourage people to visit campus
To reflect positively on XYZ university and
increase it’s reputation
The increase the profile of XYZ and it’s faculty,
students and alumni
46. Privacy
• Privacy policy is a must
• Tracking via GA must be in it
• Tracking via cookies can be disabled
• Don’t know what third parties are doing
47. Tools of the trade
• Google Analytics
http://google.com/analytics
• Google Website Optimizer
http://www.google.com/websiteoptimizer
• Crazy Egg
http://crazyegg.com
• Click Tale
http://clicktale.com
• Woopra
http://woopra.com
• Websort
http://websort.net/
87. • Identify a small problem
• Figure out a way to track it
• Propose changes
• Talk about it with some end users
• Implement the most appropriate one
• Review the results
• Document and share