32. Large group techniques Disruption Workshops (TBWA) Structured Innovation Tools (What If) Deliberative Research [public sector] Open Space Technology (OST) Open Closed Process Structure Invisible Facilitation Style Controlling Participant Locus of control Company Hippie / Hopi Inspiration Innovation
35. A timeline of co-creation Blossoming Prehistory Foundations Emergence Formalising Applications 1900-50 1950-80 1980s 1990s 2008- 2000-08 Agencies Appear Communispace Sense Worldwide (1999) Promise (2003) Face (2005) Value CC Prahalad School Service Dominant Logic Agency white papers Promise Fronteer Strategy Sense Worldwide CCA founded Books Counter Culture 1968 Situationism Barthes [Death of the Author] Findhorn Garden (1976) Creativity & Decision-Making Processes Harrison Owen (1980) OpenSpace3 (1985) Commercial Programmes British Airways Breakthrough Programme Open innovation programmes Philosophy Nietzsche Psychology Freud Winnicott Experience Economy Pine & Gilmore Social Media Crowdsourcing Jeff Howe Cambrian House Open Source Linux Tech explosion Open / User Innovation Von Hippel Design Participatory Design Senge (1990) The Fifth Discipline Organi-sational Psychology Kurt Lewin
43. Co-creation is an active, creative and social process, based on collaboration between producers and users, that is initiated by the firm to generate value for customers.
73. So.... Let’s make the future of co-creation as rich and interesting as its past. Let’s make the practice of co-creation deliver on its commercial potential. Let’s make sure people ‘get’ and value co-creation. Let’s do it together. And let’s keep it playful.