1. Community Colleges Presentation
Tuesday 9th November 2010
Which Social Media Platform is best for YOUR College
Course?

4. Australians love social networking.

5. Australians love social networking.

6. Australians love social networking.

7. Australians love social networking.

8. Australians love social networking.

9. Australians love social networking.

10. Australians love social networking.

11. 1 out of 2 Australians use social networking on
a regular basis.

12. On average, Aussies are members of 2 social
networking platforms.

13. On average, Aussies are members of 2 social
networking platforms.

14. On average, Aussies are members of 2 social
networking platforms.

15. On average, Aussies are members of 2 social
networking platforms.

16. On average, Aussies are members of 2 social
networking platforms.

17. On average, Aussies are members of 2 social
networking platforms.

18. On average, Aussies are members of 2 social
networking platforms.

19. On average, Aussies are members of 2 social
networking platforms.

20. On average, Aussies are members of 2 social
networking platforms.

21. On average, Aussies are members of 2 social
networking platforms.

22. On average, Aussies are members of 2 social
networking platforms.

24. Today, think about which social networking
platform best suits your target market, your
college/course, and most importantly, you.

25. The most popular social networking platform in
Australia and world-wide.

26. More than 500 million registered users. Works
in 75 languages.

27. 2 billion photos uploaded every month.

28. 20 million users connect with Facebook Pages
every day.

29. 29% of all time spent online by Australians is on
Facebook.

30. 9.2 million users in Australia alone – that’s
almost half of us!
That has more than doubled in the last 12
months.

31. We have 172 friends on average and 60% of
people return daily.

32. The fastest growing demographic on Facebook?

33. The fastest growing demographic on Facebook?
55 to 65 year old females.

34. The second fastest?

35. The second fastest?
45 to 55 year old males.

36. If Facebook were a country, it would be the 3rd
most populated on Earth ahead of the USA.
Only India and China have a greater number.

38. Honeymoons.

39. Honeymoons.Honeymoons.
Australia: 9,200,000

40. Honeymoons.Honeymoons.
Australia: 9,200,000
Honeymoons.
Australia: 9,200,000
Women: 4,800,000

41. Honeymoons.Honeymoons.
Australia: 9,200,000
Honeymoons.
Australia: 9,200,000
Women: 4,800,000
Honeymoons.
Australia: 9,200,000
Women: 4,800,000
Engaged: 189,540

42. Honeymoons.
Australia: 9,200,000
Women: 4,800,000
Engaged: 189,540
NSW: 55,380

43. Honeymoons.
Australia: 9,200,000
Women: 4,800,000
Engaged: 189,540
NSW: 55,380
30-40 years: 12,180

44. Honeymoons.
Australia: 9,200,000
Women: 4,800,000
Engaged: 189,540
NSW: 55,380
30-40 years: 12,180
“travel” 620

45. Honeymoons.
Estimated Reach: 620

46. Honeymoons.
Estimated Reach: 620
Budget: $50 per day

47. Honeymoons.
Estimated Reach: 620
Budget: $50 per day
Sales: 16,240

48. Honeymoons.
Estimated Reach: 620
Budget: $50 per day
Sales: 16,240
Ad Spend: $27

50. Skin Care.

51. Skin Care.
Australia: 9,200,000

52. Skin Care.
Australia: 9,200,000
Men: 4,098,720

53. Skin Care.
Australia: 9,200,000
Men: 4,098,720
Single: 988,000

54. Skin Care.
Australia: 9,200,000
Men: 4,098,720
Single: 988,000
13-20 years: 287,800

55. Skin Care.
Australia: 9,200,000
Men: 4,098,720
Single: 988,000
13-20 years: 287,800
Birthdays: 200

56. Facebook Pages.
Want a FREE Facebook Page for your college or
course?
http://facebook.com/easypagecreator

57. NEW Facebook Groups.

58. Twitter grew by 1150% in the last 12 months.

59. 80% of Twitter usage is on mobile devices
which means when someone has a bad
customer experience, they can tell everyone –
right there, right then.

60. Twitter Search.

62. shoal bay

64. Twitter Advanced Search.

65. You can search: Words
Phrases
Geographic Location
Dates
Attitudes

66. Linkedin is social media for grown-ups.

67. There are around 1 million Aussies on Linkedin.

68. 80% of companies use Linkedin for the
recruitment of new employees.

69. The average age of Linkedin users is 41, 80% of
them have tertiary education, and the average
household income is $110,000.

70. YouTube is the second largest search engine in
the world after Google.

71. 13 hours of video is uploaded to YouTube every
minute.

72. To watch every YouTube video would take just
over 500 years.

73. One billion videos are watched on YouTube
every day.

74. One billion videos are watched on YouTube
every day.
That’s 1,000,000,000 …