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1. Nordic Interviewing
- We deliver reliable interviewing for market research
Nordic Interviewing

2. We deliver reliable interviewing to
professional users of market research and
business information
Nordic Interviewing
Identify Data analysis,
Data Data
research insights and
collection processing
objective implementation
-WEB interviewing •Advanced sampling
-CATI interviewing and quota
management
-Mixed mode:
CATI to WEB or •Data tabulation
WEB to CATI
Management of
One centralized tracking waves,
system that representative
facilitates all interviewing or
methodologies customer lists
CATI: Computer assisted
telephone interviewing
Nordic Interviewing

3. We conduct around 500.000 interviews on
an annual basis out of Malaga
•In Malaga we conduct around 500.000 interviews
on an annual basis. Been calling out of Malaga for
7 years
•In our call center in Malaga over 40 talented
Nordic people combines a job with the lovely
Spanish climate
•We call from the the best IP telephony platform
to Nordic phone numbers
•All interviews are done by native speaking people
– Danish, Swedish, Norwegian and Finnish
Nordic Interviewing

4. There is natural reason for working out
out of Malaga
Interviewers can enjoy a a nice …and interviewers only pay 2 % in
break in the sun… tax
+
We work with different interviewers for different tasks. Elderly people, young people
We work with different interviewers for different tasks. Elderly people, young people
and generally people who work within the service sector.
and generally people who work within the service sector.
Nordic Interviewing

5. Our interviewers undergo a thorough
introductory training before completing their
first interview
1.Interviewer selection: Interviewers are recruited via
printed advertisement, notices and word of mouth
advertising. We primarily use interviewers over 22 years and
with minimum of one year experience. We work only with
full-time interviewers with contract under applicable law and
1.Interviewer
2. Questionnaire a fixed guaranteed salary – no bonus
selection
training 2.Questionnaire training: All new interviewers attend a full
two-day course. Applicants are assessed through a series of
tests such as role plays with ‘gatekeepers’ and mock
interviews. Off particular concern we will test our
interviewers in talking polite to the customers and consumers
on sensitive issues. After completion of the course, the
trainer, in conjunction with the recruitment department,
assess each applicant
3.Interviews with customer/consumers: Only intensively
trained interviewers are used exclusively for customer
questioning. With large tracking studies we build up
permanent and brand-dedicated teams. We have a specialist
4. Continuous 3. Interviews team of executive interviewers for hard to find B2B
monitoring with customer/ respondents such as CEOs, CFOs, Managing Directors etc
consumers 4.Continuous monitoring of the interview progress: Our
interview managers and supervisors continuously monitor the
interview progress. Development in performance, incidence
rates, screen outs, strike rates and completes per hour
Nordic Interviewing

6. Our quality framework is based upon
ESOMAR and EFAMRO guidelines and codex
• We have implemented ICC International Code of Marketing and Social
Nordic Interviewing follows the Research Practice
codex from international • At least 10% of all interviews are monitored by native speaking
professional organizations such as supervisors. IQCS standards specify that only 5% of the production should
be monitored.
ESOMAR, EFAMRO, CASRO and the • We strictly adhere to CASRO, MRS and ESOMAR standards and global
Data Protection Agency guidelines privacy laws
for data processing • We work with an extensive training program with our interviewers
• Project-related training, equipping the interviewer with a interviewer
manual
• Continuous monitoring and coaching of the interviewers with reviews
• Web testing, pre-test and test data delivery
• Daily data back-up and efficiency monitoring
• Regular status reports and utilization reports
• Sample management with schedule monitoring (callbacks)
• Regular checking of data records and open-ends
• Interview documentation
• Plausibility checks and data validation
• Appointed interviewers
• Productivity rates
• Average duration/int
• Incidences and screen outs
• Digital recording of the interviews possible
• Online quota management
• Customer visits and training welcomed
Nordic Interviewing

7. Interview workflow: One survey engine,
multiple languages and one data sheet
Design Import and Sample Collect Process Export &
survey clean data management data data report data
Screen data. Set up Tabulate data
quota conditions, according to
which can roll over customers needs
WEB, CATI,
from week to week
CATI to WEB or
and updates
WEB to CATI.
dynamically
Translate.
Execute from
one survey
Clean data and Interviewers call according to
engine Excel, SPSS or
prepare exclusion rules qualifications.
Supervisors monitor text file.
(Black list, duplicates,
average time per interviews, Automatic export
surveyed within last 6
Incidence rate, screen outs, with web services
months)
quota management,
CATI: Computer assisted telephone interviewing performance management
Nordic Interviewing

8. Our IP telephony platform is stable,
scalable and reliable
One survey engine,
One survey engine,
Survey data center multiple languages
multiple languages
and one data sheet
and one data sheet
Respondents
Call center
interviewers and
supervisors:
Dialing options
Dialing options
Local or remote
IP Dialer: -- Manual, auto, preview and
Manual, auto, preview and
62 telephones predictive dialing
predictive dialing
secured with -- Whole interview recording
Whole interview recording
automatic fall
over -- Live interviewer audio
Live interviewer audio
monitoring
monitoring
Nordic Interviewing

9. A few references
Nordic Interviewing

10. Contact information:
www.nordicinterviewing.com
Nicholas Malcolm
nicholas@nordicinterviewing.com
T: +45 3099 1421
Martin Wenzell
martin@nordicinterviewing.com
T: +34 609 976 665
Nordic Interviewing