http://www.niccotan.com/2011/05/marketing-research-post-ad-summary-data.html

1. SUMMARY OF
ADVERTISING EFFECTIVENESS
OF TESTED BRANDS
Total interviews*
__ pax aware of TV ad** __ pax not aware of TV ad
__ pax gave general recall __ pax did not give recall
__ pax gave specific recall
__ pax gave unrelated recall
______________
* - No quota for as long as you generate ** requirement
** - Quota is __ people aware per group member

2. SUMMARY RESULTS TABULATION
OF TESTED BRAND
Gave specific recall ___ %
Visuals/execution ___ %
______________ ___ %
______________ ___ %
Copy/message ___ %
______________ ___
______________ ___ %
Gave general recall ___ %
Visuals/execution ___ %
______________ ___ %
______________ ___ %
Copy/message ___ %
______________ ___
______________ ___ %
Gave unrelated recall ___ %
Visuals/execution ___ %
______________ ___ %
______________ ___ %
Copy/message ___ %
______________ ___ %
______________ ___ %
Gave no recall ___ %