final PPT presentation for Direct Marketing Class DLSU Master of Marketing Communications

1. Project Verdance
An Interactive Direct Marketing Campaign
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2. At a Glance: Verdance
Fanpage
TAKEAWAY: Only 10 out of 470 (2%) fans are engaged therefore making
Verdance irrelevant to the others making it hard for the page to compete with
other fanpages.

3. Statement of
the Problem
How can Verdance utilize
Facebook as an interative
direct marketing tool to
increase awareness and
generate leads?

4. Objectives:
1. To increase fans from 470 to 1,000 fans within 1 month
from the start of the campaign.
2. To increase engagement from 2% to 10% by the end of
the campaign period.

5. Framework
Increase in Engagement
and Reach

6. Methodology
• Update Fanpage user
interface to new Timeline
format
• Schedule Posts using
Hootsuite.com
• Moderate using main
Fanpage

7. Actual Demo
Direct Marketing class will demonstrate how to
Schedule, Moderate and Use the Fanpage.
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