7. é

8. STRENGTHS WEAKNESSES
• In-game coin system offers unique • In-game coin system may be limiting - games
incentive - Coins may cause gamers to actively that utilize Scoreloop must be built with this type of
seek out Scoreloop games. This new way of accomplishment-based system in mind.
monetizing gameplay appeals to developers
and publishers. • Product confusion - casual gamers may be
unaware of the services offered by Scoreloop.
• High-quality security architecture -
Scoreloop offers “four levels of security” • Limited loyalty - consumers are likely to
(www.scoreloop.com). download games because they enjoy playing
them, rather than because they are Scoreloop
• Free SDK - free software development kit is games.
appealing to game developers - both large
publishers and small indie game designers. • Not universally compatible - patches must be
downloaded in order to use Scoreloop on a
• Game discovery - the potential for users to Blackberry or Droid.
see other games in the Scoreloop community
on a regular basis appeals to both developers
and game-users.
OPPORTUNITIES THREATS
• Support of iPad - On January 28, 2010, • Expansion of geolocation games - geolocation
Scoreloop officially announced that the platform apps offering the thrill of competition such as
will support apps for Apple’s new iPad Foursquare are growing more and more popular.
(PocketGamer, January 31, 2009). Foursquare’s new API will allow it to expand
further (www.techcrunch.com, November 17,
• Scoreloop social network/website - 2009).
Scoreloop can extend its social networking onto
the Scoreloop site to form a community with • Preference for other social networks - users
more depth. may prefer to use social networks such as
Facebook on their computer rather than to social
• Growing market - by all measures, the network via Scoreloop games.
mobile gaming market seems to be on the rise.
• Popular games not in Scoreloop community -
• Partnerships with phone providers - as users are most likely to play games they enjoy
Scoreloop can investigate partnering with rather than choosing games based on the
Blackberries, Droids, etc. in order to become a platform, games that are copyrighted and popular
default app. without the use of Scoreloop’s platform may pose
insurmountable competition.
• Rising demand for free apps - Scoreloop’s
business model may be pressured by a growing
demand for free gaming by consumers.

10. • •
• •
• •
• •
• •

11. •
•
•
•
•
•

12. Sergei Gourski
& Jamie Gotch
•
•
•
•
•

13. •
•
•

36. USB Drives 150 units $1194 Brymark
Soda Insulators 500 units $600 Brymark
Drawstring Bag 300 units $657 Brymark
Winner Jackets (Van
6 units $376.20 Brymark
Challenge Champions)
Frisbees 500 units $415 Brymark
Branded Bumper Stickers
(with coin or challenge 750 units $470.90 Best Decal
linked StickyBits barcode)
Branded Bumper Stickers
(with product knowledge 1500 units $785.85 Best Decal
linked StickyBits barcode)
TOTAL $4,498.95

37. 2 white cargo
$50,000 50%
vans
Van wraps (2) $10,000 10%
Hotel,
registration, $20,000 20%
and per diem
Gas, insurance,
other $20,000 20%
considerations
TOTAL $100,000 100%

38. $25,000 allocation
March 2011
$25,000 allocation
April 2011

39. 2010 2011
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr Cost/Unit # Units Total Cost CPM Reach Freq. Impressions $ per Media Budget
Print 143500 $27,450 10.98%
Game Developer Magazine Full Page Full Page Full Page Full Page $5,465 4 $21,860 35000 4 140000
Game Career Guide Inside Cover $5,590 1 $5,590 3500 1 3500
Online 1822224 $30,000 12%
TechCrunch.com $2,500 / mo 4 months $10,000 15 166667 4 666668
GameDev.net $2,500 / mo 4 months $10,000 18 138889 4 555556
GameDev.net Weekly Newsletter $500/wk 20 weeks $10,000 30000 20 600000
Non-Traditional $124,498.95 49.78%
Scoreloop Van & Swag Promo Finale $104,498.95
Webinars n/a 20 n/a 793 20 15860
Barcodes $20,000
Tweetups n/a 4 n/a 629 4 2516
Promotions/Events $50,000 20%
Game Developers Conference $25,000 1 $25,000 17000 1 17000
LA Games Conference $25,000 1 $25,000 300 1 300
$231,948.95 92.76%

40. StickyBits Swag Van Conferences Print Online
StickyBits $20,000 8%
Swag $4,498.95 18% 13% 9%
2%
Van $100,000 40% 12%
Conferences $50,000 20%
43%
Print $27,450 10.98% 22%
Online $30,000 12%
Total $231,948.95 92.76%