A 15 minute case study of how an Irish business transformed using predictive modelling to create a unique value proposition and win market share.

1. Niall McKeown
@niallmckeown
© 2016 all rights reserved Ion Technologies LTD
Predict Conference
4th October 2016

2. Disruptive Innovation

3. DISRUPTIVE INNOVATION MODEL

4. DISRUPTIVE INNOVATION MODEL
Xerox Canon
Sustaining Innovation Disruptive Innovation

5. Possible Theft Here

6. STRATEGY
& CULTURE +
Customer
Volume
How Customer Perceives
Your Business
Lens Lock [ UK/Toursim]
5
6
Where are we now?
Where can we go?
IONOLOGY STRATEGY QUADRANT

7. STRATEGY
& CULTURE +
GROWTH PROFILES
0
25
50
75
100
T1 T2 T3 T4 T5 T6
Advocacy Attention Authority Prime
Time
Growth

8. Niall McKeown
@niallmckeown
© 2016 all rights reserved Ion Technologies LTD
Predict Conference
4th October 2016