Case Study 2 Meeting 5

1. GROUP MEMBERS
1. Arni B. Hj. Morshidi P14D461P
2. Anisah Bt Ismail P14D389P
3. Syarifah Rohaya Bt Wan Idris P14D397P
4. Dayang Adelina Bt Hj Abang Muan P14D394P
5. Norhana Aini Bt Saini P14D398P

2. ALBASSAMI
INTERNATIONAL
GROUP
biggest companies specialized in
vehicle transportation in the Middle
East
started 1968
At present, the group is operating all
over the Kingdom and extends
throughout the Gulf Cooperation
Council (GCC) countries, Syria,
Lebanon and Jordan.
Transportation
market in
kingdom of
Saudi Arabia
Variety of activities :
• All kinds of vehicle
transportation services
• Transportation of goods
and supplies
• Special transportation
services (VIP)
• Trucks and vehicle
maintenance and repair
centre

3. POOR ASSET
MANAGEMENT
No audits on
drivers
No Freight
Tracking
OPERATIONAL
REPORTING ERRORS
Different Truck’s
availability lists
Discrepant
shipping reports
from different
branches and
headquarters
COMPETITORS
Abdullah
Hashem
Company Ltd.
Al Tala’a
International
Transportation
Co. Limited

4. Management
•Encourage
knowledge sharing
among
•branches and
headquarters
•Increase use of data
by managers
•Identify opportunity
to use technology
Organization
•Redesign Business
Processes
•Built new channels
of information flow
•Train employees in
use of the system
Technology
•Deploy clustered
Dell Servers
(windows 2003) and
over 270 clients (XP)
•Deploy a DBMS
(using Sybase
Adaptive Server)
and clients (using
SQL anywhere)
•Deploy SMS (short
massage
service)/POD (point
of Delivery)
updating
•Tracking shipment
& Customer info
•Deploy a web page
•Online tracking
with bill/phone
number
•Rate calculation

5. Informationsystem
• Online tracking
• SMS Tracking
• SMS on Delivery
• POD (print on demand)
updating
BusinessSolution
• Up to date clients data,
maintenance and vehicle
tracking info (every 30
minutes) (electro. data
interchange)
• Proper budget allocation
• Improved investment and
operational decisions
(improved Decision
Making)
• Better audit on drivers
• Proper performance
monitoring – Appraisals –
Loyal staff

6. There are two system are implementation in the Albassmi group are
describe in this case.
The database management system, used as the backbone of the system,
is Sybase Adaptive server, whereas client use SQL anywhere. There are
replication between the server at HQ and the client’s branches.
Throughout the replication, branches data is sent to server and
aggregated to create most update database version, and then send back
to the branches. This means every branches have the most recent version
of client list, truck’s availability, and new shipping contracts so that any
customer is able to deal with any branch at anytime.

7. There are two system are implementation in the Albassmi group are
describe in this case.
Maintains all the sender information such as the sent car, the track
number, the sender and the receiving branches and send the SMS
message to the client acknowledging the arrival of the car. The system
also records the client data and hold maintenance information. The
system also enables standard report to be provided to top management
and head sectors about the productivity of each branch. The system
allowed a better audit on all drivers’ behaviour.

8. Enhance company
performance.
Operational excellence
Achieve better customer
services
New products, services,
and business models
Customer and supplier
intimacy
Improved decision
making
Competitive advantage
Proper performance and
monitoring resulted in adequate
employees’ appraisals and
consequently loyal staff.

9. Maintains all the sender information :
•Sent car
•The truck number
•The sender and receiving branches
•Send an SMS to the client acknowledging the arrival of the car.
The system also records :
•The client’s data
•Holds maintenance information
•Linking the data of vehicle maintenance centre with the transportation
service helps to enhance company performance and achieve better
customer service.

10. BEFORE …
•Before the implementation of the computerized system, the struggle of
the company was that it was difficult or impossible to properly handle
and control the endless number of daily work options and orders related
to the business operations at a perfect level of service.
AFTER …
•This problem was overcome only when the shipping information system
was deployed. The work that was previously done manually was being
included in the system. The accuracy, speed and reliability of the
workload greatly increased and this helped the company address it
business needs and information requirements.