Traditional media utilises the concept of journalists and editors (sub editors etc) to stratify the organization and delineate control. however, very often these titles carry a lot of baggage with them that may inhibit working in a "new" media environment where collation or production of experiences is more relevant.

1. Digital Team Structures

2. What is quality Do the skills journalists have today help them in new media environment Interaction focused Experiential Rich/deep Rely less on writing skills and more on correlation skills Linking relevant sources Creating a conversation Using feedback

3. Are Current Titles Relevant Editor, sub editor etc Carry a lot of baggage Don’t really describe the work being done New media is about creating multi-media experiences Not about writing/checking for quality Collating information to make the bigger story Enticing further interaction Related links, further reading ideas Video editing, picture selection, audio selection etc

4. New Media Titles Producers Executive Producer Decides content direction Manages team including technical Technical Producer Team techie Responsible for experience like everyone else Sr Producer Section or content direction Collate content Jr Producer Spot tasks Rewriting editing