1. DIENANH.NET

2. DIENANH.NET
VISION - MISSION
A trustworthy Attracting every
website about A largest movie fans:
movies and movies viewer, press,
thing-related-to- community actor & actress,
films director, writer…

3. DIENANH.NET
COMMUNITY
Members
300,000 301,489
members
250,000
20,74 pages/visit 3,997,256 posts
200,000
150,000 280,964
218,225
100,000
133,307 28,501,473 1,374,310
50,000 pageviews/month visitors/month
-
2007 2008 2009

4. DIENANH.NET
G O O G L E A N A LY T I C S

5. ACTIVITIES
THE STRENGTH OF COMMUNITY

6. DIENANH.NET
D.M.A
 Objective: A movie award to honor the
favorite actors, actresses, movies and tv-
series voted by members of dienanh.net and
becoming the favorite movie award of
online community.
 Time: The largest yearly event since 2007.
 Achievement: Over 2.000.000 views, 5.000
online voters and 200 – 250 participants
every year.

7. DIENANH.NET
BIRTHDAY PARTY
 Objective: A yearly party to celebrate
dienanh.net‟s birthday to link members
together and to plan new strategy for
dienanh.net
 Duration: Every October
 Achievement: Over 3.000 online viewers and
150 – 200 participants

8. DIENANH.NET
CONTESTS | EVENTS
Attract:
 5 – 10 contests / events per month on
dienanh.net, organized by moderators,
super moderators.
 10 – 20 members with small boxes, 30 – 50
members with big sessions
 10 – 15 topics, 200 – 600 posts per contest /
event will small boxes, 40 – 50 topics, 1.200
– 2.500 posts with big sessions

9. THE PRESS
WHAT HAVE THEY BEEN TALKED ABOUT DIENANH.NET?

10. THE PRESS
TUOI TRE

11. THE PRESS
TUOI TRE

12. THE PRESS
NGUOI LAO DONG

13. THE PRESS
NGUOI LAO DONG

14. THE PRESS
OTHERS

15. CLIENTS

16. CLIENT: NOKIA
BRAND: NOKIA EXPRESS MUSIC

17. NOKIA PLAYLIST’S
OVERVIEW
• Objective: Launching Nokia
Express music with special
function: Playlist
• Duration: 4 months
• Time: June – September „09
• Activity: Build a Nokia
Playlist online contest to
brand awareness and
creating playlist tutorial
• Run on YeuAmNhac.com ,
supported by DienAnh.Net

18. NOKIA PLAYLIST’S
KEY ACHIEVEMENTS
Pageview Created Playlists
New Members

19. NOKIA PLAYLIST’S
KEY ACHIEVEMENTS
Achievement KPI %
Pageviews 21.748.241 1.000.000 2.174,8%
Unique visits 2.188.222 793.000 275,9%
New members 25.948 20.000 129,7%
Playlists 3.774 3.000 125,8%

20. NOKIA PLAYLIST’S
ADD-ON
Celebrities‟ playlist is
• One of the most favorite functions of Nokia Playlist
• Second place after playlist sharing function

21. CLIENT: MEGASTAR
D.O.A 2008

22. MEGASTAR D.O.A’S
OVERVIEW
 Objective: Promote Megastar‟s movies and brand awareness
 Duration: 3 months
 Time: June – August „08
 Activity: Build an online game about movie to members coming to Megastar
Cinema

23. MEGASTAR D.O.A’S
KEY ACHIEVEMENTS
Achievement KPI %
Topics 44 30 146,6%
Posts 806 500 161,2%
Views 179.738 150.000 119,8%

24. CLIENT: MEGA VNN
BRAND: MEGAPLUS

25. MEGAPLUS MEGAVNN’S
OVERVIEW
 Objective: Promote
Megafun product via 2
gameshows:
 “Truy tim mat ma
VNN” (Hunting for
VNN secret code)
 “Tim hieu the gioi
dien anh” (Learning
about movie world)
 Duration: 2 months
 Time: November -
December „09

26. MEGAPLUS MEGAVNN’S
KEY ACHIEVEMENTS
Achievement KPI %
Topics 90 45 200%
Posts 973 700 139%
Views 197.315 180.000 109,6%

27. THANK YOU