The bigMobility Trend in India [NextBigWhat Research]. Key stats and insights you need to know about India's growing mobile web revolution.

1. bigMobility Trend in
India

2. Mobile is gaining has already gained over Desktop.*
bigMobility: A Quick Background
* : Data based on Statcounter usage. Is a good measure of trend, but shouldn’t be taken on its face value

3. bigMobility: A Quick Background
Android is growing. But, S40 still rules India’s Mobile Web.
* : Data based on Statcounter usage. Is a good measure of trend, but shouldn’t be taken on its face value

4. The Browser War
UC Browser Vs. Opera
* : Data based on Statcounter usage. Is a good measure of trend, but shouldn’t be taken on its face value

5. Facebook India Stats
30% of new users are coming from mobile.
Of 88 million users in India, 58 million are mobile users.
30 million users accessing Facebook on Feature Phones!
Android rules the Smartphone usage.
Image Courtesy : http://www.facebook.com/FacebookIndia

6. India is the largest market for Opera Mobile Store [link]
40% of Mobile Internet users in India ditch newspapers for consuming content on smartphones [source]
40% of Google India’s search originates from mobile phones [source]
Apple has beefed up its distribution in India [source]
Google is launching Physical Stores (Android Nation in India) - source
Close to 80 million smartphone users in India.
Image Courtesy : source
The Times...

7. India is the THIRD largest smartphone market.
Overtook Japan.
India is growing 4X faster than the global average.
The Indian market is rising quicker than China
(86% YoY), Japan (24% YoY), the US (19% YoY)
and almost all other major countries.
Indian OEMs are catching up. Micromax, Karbonn
join the top seller list.
Source: http://nxtbg.co/1ae17CP
Soon Mobile Internet in India Will Touch 150 mn Subscribers
Smartphone Penetration

8. Image credit: shutterstock

9. 50% of Smartphone Users DO NOT Have
Data Connectivity.
{Source : http://nxtbg.co/17lAXLV}

10. Smartphones and Vendors
Source : http://nxtbg.co/14S6MH8
Android Rules.
Windows Phone (Lumia 520 and 620)
is growing fast.
Nokia Asha is the new Hope! (Out of
Nokia’s 2 Billion App Downloads in India,
1 billion came from S40 and Asha
Devices)
Indian Brands are faring well -
Micromax, Karbonn and Lava.

11. THE Trend: Indians Are Consuming
Apps. A LOT of them!
Image credit

12. Entertainment/Utility Brands Are Driving
Adoption
Indian Idol Jr. : 66% Voting Via Apps.
BookMyShow : 23% Movie/Event Booking Happens Via Apps [Source]
Domino’s Pizza : 14.6% Revenue from Online. Apps Driving Ordering.
MakeMyTrip Survey : 14% Indians have used a mobile app to book hotels
OLX: Mobile traffic contribution has grown from 5% in Jan 2012 to 52% in July 2013.
Data : Messaging Apps
WhatsApp : 20 million users in India.
Line : 5 million users in India.
Hike App : 5 million+
Nokia Reached 2 Billion App Downloads in India.
Nokia Store sees upto 80 million downloads per month.
168 Indian developers have passed 1 million downloads
each on Nokia’s Store.

13. Rise of Local Language Apps.
Samsung partnered with Reverie to launch interface in 9 Indian languages.
Plustxt got acquired by One97.
Local language news app NewsHunt served 10 billion views.
GupShup launched its app in different languages
Indian government is spending INR 20,000 crore to lay optic fibre so that all
panchayats across the country are connected [http://nxtbg.co/15vm6xB]
Image Courtesy : shutterstock

14. Mobile Payment
In 12 months, Immediate
Payment Service(IMPS)
transactions in India have seen
a jump of nearly 22X in India.
7 lakh transactions worth over
Rs 400 cr were carried out
using IMPS in July 2013 alone
Source: http://nxtbg.co/17p2g9P

15. The bigMobility
Opportunity is upon us!
Image Courtesy : shutterstock