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Mobi Survey917 Short

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Melinda Gipson
Melinda Gipson

How are digital media and marketing pros leveraging mobile in the mix? DM2PRO.com teamed with Millennial Media on a survey that projected agency and brand spending for Q4 2009 and beyond.

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State of the Industry: Mobile Survey Agency Excerpt Released 9/21/09
200 Responses 151 60 74 MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
Among Marketers: Mostly Agencies MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
100+ AGENCIES…
Multi-Focused MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
Experienced MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=199 Copyright © DM2PRO 2009 MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=199 Copyright © DM2PRO 2009 MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=199 Copyright © DM2PRO 2009 MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=199 Copyright © DM2PRO 2009 MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
Besides CPG, Who Spends Over Next 6 Months? MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
Besides CPG, Who Spends Over Next 6 Months? * This ranking includes just those ranked as “highly likely” not an average of the top and middle options. MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
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MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
80% of campaigns employ a mobile ad network of some kind; about half of those have a single favorite MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009 ,[object Object],[object Object],[object Object],[object Object]
“ We are using it for every target. The big question is does the mobile idea conceptually work with the campaign.” –Respondent MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009 ,[object Object],[object Object],[object Object],[object Object]
MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
Most EFFECTIVE Mobile Method? MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
About Us ,[object Object],[object Object],MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
About Us ,[object Object],MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009
Thanks! Melinda@DM2MEDIA.com Please join us at DM2PRO.com where Digital Media and Marketing Professionals come when they NEED to know!

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Mobi Survey917 Short

Notas do Editor

  1. As of Sept. 21, 285 people started the survey, 200 completed it.
  2. “ Other” responses: not using; we do not have; only have 2 mobile experiences launching in q4 - however we have been adding mobile to the mix for the last year. The issue wasn’t lack of interest. Clients want it. However in 2009 the issue has been money. Going into 2010 be already know mobile will be in our clients budgets and we are expecting a number of concepts presented this summer to go in to production Spring 2010 with roll-out of a number of extremely dynamic, rich mobile experiences for a number of out current clients by summer 2010. integration and support — Also immediacy; European / Asian access
  3. Two insights: Marketers don’t associate newspapers with mobile – outdoor might have outperformed even this category with a designated choice question. Why so popular? Because mobile is in use when consumers are out and about -- except that there’s no sedentary differentiator between magazine and radio, or newspaper and TV/Cable for that matter. Internet is the clear winner.