How are digital media and marketing pros leveraging mobile in the mix? DM2PRO.com teamed with Millennial Media on a survey that projected agency and brand spending for Q4 2009 and beyond.
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As of Sept. 21, 285 people started the survey, 200 completed it.
“ Other” responses: not using; we do not have; only have 2 mobile experiences launching in q4 - however we have been adding mobile to the mix for the last year. The issue wasn’t lack of interest. Clients want it. However in 2009 the issue has been money. Going into 2010 be already know mobile will be in our clients budgets and we are expecting a number of concepts presented this summer to go in to production Spring 2010 with roll-out of a number of extremely dynamic, rich mobile experiences for a number of out current clients by summer 2010. integration and support — Also immediacy; European / Asian access
Two insights: Marketers don’t associate newspapers with mobile – outdoor might have outperformed even this category with a designated choice question. Why so popular? Because mobile is in use when consumers are out and about -- except that there’s no sedentary differentiator between magazine and radio, or newspaper and TV/Cable for that matter. Internet is the clear winner.