4.14.09 Chamber Social Media Presentation Clw Nb Rev2

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A practical presentation on how small businesses can put social media to work with an emphasis on blogging, Twitter, Facebook, and LinkedIn

Negócios Tecnologia Notícias e política

Good Morning Future Social Media Marketers!

Social Media What is it? Why should you care? How can you get started? Who the heck are Cyndee and Newt?

So what are YOU hoping to get out of today?

Agenda ,[object Object],[object Object],[object Object],[object Object]

You Face Game-Changing Transformations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Interruption Marketing: One Way Shouting to Buyers Way Too Many Seller Messages Buyers Suffer from Info Overload

Future Belongs to Inbound Marketing: Buyers Find You

So, what is this Social Media thing? ,[object Object],[object Object],[object Object],[object Object]

Social Media Tools We’ll Examine In-Depth Today

We’ll Focus on 4 Tools You Can Put to Work Easily and Inexpensively

What they have in common: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

"If you want something decent about you in Google you MUST blog. This is NOT optional anymore." - Robert Scoble (@Scobleizer)

What is a Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Keys to Successful Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

As I Was Finishing FCGU PR Class Lecture, Email came from Starbucks

Let’s Bring Blogging Back Home with PBS & WordPress

What is Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keys to Succeeding with Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is FaceBook? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keys to Succeeding with FaceBook: ,[object Object],[object Object],[object Object],[object Object]

Photographer Drives Revenue from FaceBook ,[object Object],[object Object],[object Object],[object Object],[object Object]

Naples Chamber Gets Social with FaceBook ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is LinkedIn? ,[object Object],[object Object],[object Object],[object Object]

Keys to Succeeding with LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Share your professional accomplishments/status

Share Your Knowledge: LinkedIn Answers and Blog

Social Media: Vital Component of 21 st Century Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Passionate word of mouth advertising from your best customers

Jump on or play catch up in a year But really…

Social Media: The Least Expensive Marketing Tool!

What should you consider? (Before you set up your 1 st account)

Will this account be personal, professional or a neutral blend?

Be Careful of WHAT you write! Digital footprints last forever

Where do you Tweet from here? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contact Us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Local Facebook Friends & Tweeples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object],[object Object]

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4.14.09 Chamber Social Media Presentation Clw Nb Rev2

1. Good Morning Future Social Media Marketers!

2. Social Media What is it? Why should you care? How can you get started? Who the heck are Cyndee and Newt?

3. So what are YOU hoping to get out of today?

6. Interruption Marketing: One Way Shouting to Buyers Way Too Many Seller Messages Buyers Suffer from Info Overload

7. Future Belongs to Inbound Marketing: Buyers Find You

8. “ Your Brand is What Google Says It Is,” -Author, David Meerman Scott

10. Social Media Tools We’ll Examine In-Depth Today

11. We’ll Focus on 4 Tools You Can Put to Work Easily and Inexpensively

12.

13. How to Put Blogs to Work

14. "If you want something decent about you in Google you MUST blog. This is NOT optional anymore." - Robert Scoble (@Scobleizer)

15.

16.

17. Is Starbucks Instant Coffee a Loser?

18. Here’s Newt’s blog/website combo

19. As I Was Finishing FCGU PR Class Lecture, Email came from Starbucks

20. This Blog Helps its Readers Succeed

21. Let’s Bring Blogging Back Home with PBS & WordPress

22. How to Put Twitter to Work

23.

24.

25. Extending Your Brand: Share with Kindred Spirits in Real-time

26. Demonstrate Thought Leadership

27. How to Put Facebook to Work:

28.

29.

30. Facebook Group vs. Page?

31.

32.

33. Putting LinkedIn to Work

34.

35.

36. Share your professional accomplishments/status

37. Share Your Knowledge: LinkedIn Answers and Blog

38. So really… Why should you care?

39.

40. Passionate word of mouth advertising from your best customers

41. Jump on or play catch up in a year But really…

42. Social Media: The Least Expensive Marketing Tool!

43. What should you consider? (Before you set up your 1 st account)

44. Your personal brand / handle

45. Will this account be personal, professional or a neutral blend?

46. Be Careful of WHAT you write! Digital footprints last forever

47. Are you committed to making this last?

48.

49. Questions?

50.

51.

52.

4.14.09 Chamber Social Media Presentation Clw Nb Rev2

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4.14.09 Chamber Social Media Presentation Clw Nb Rev2