2015 media kit for The Independent Magazine

1. MEDIA KIT 2015

2. ADVERT I S I N G OPPORT U N I T I ES
The Independent Magazine and The New Review present
advertisers with a platform from which to reach young and affluent
ABC1 comsumers; influential early adopters when it comes to
fashion & technology trends.
Our award winning magazines offer engaging interviews and a
strong reportage alongside our regular features on gadgets &
technology, food & drink, fashion & beauty and interiors & gardens.
They provide advertisers with a perfect editorial environment
in which to extend their brand and promote their products to a
valuable and receptive audience with high disposable income.
REACH OVER 3.4 M V I S I TORS
All of our magazine features are now available in the Life section at
independent.co.uk, allowing access to a further 3.4 million consumers.
* Source: Comscore May 2012
MEDIA KIT
                       
                       

3. The Independent Magazine is the bedrock of The Independent’s
stylish Saturday supplement.
Looking fresher than ever thanks to a new look created in consultation
with design genius Matt Willey, the magazine packs in big name
interviews with the finest photography and long form magazine
writing and in The Saturday Miscellany, the best one-page magazine
in the business.
The Independent Magazine also boasts some of Fleet Street’s best
lifestyle columnists. Alexander Fury’s fashion coverage remains
unrivalled for its panache and range, while, Tim Key - one of the
best in Britain - brings his irreverence to the funniest column in the
newspaper.
Meanwhile, our chef Mark Hix remains one of the most influential
voices in British food and Anna Pavord’s long-running gardening
column is still the best of its kind. The magazine has also welcomed
new regulars, Will Hawkes writes a monthly beer column alongside
Anthony Rose on wine, a fitness page takes in new trends in the
world of exercise and The Novel Cure by Ella Berthoud and Susan
Elderkin dispenses life advice via the pages of literature.
Knowing, good-looking and influential, The Independent Magazine
remains a vital part of our readers’ weekends.
MEDIA KIT
EXEC U T I V E E D I TOR:
Wi l l D e a n
DEPUTY EDITO R / FO O D & D R I N K E D I TOR:
S a m u el M u s t o n
FAS H I O N E D I TOR:
Al e x F u r y
ASS I STANT FAS H I O N E D I TOR:
Re b e c c a G o n s a l v e s

4. EDITORIAL HIGHLIGHTS
• Renowned for its use of photography, entertaining and revealing
interviews, sense of fun and light touch, The Independent Magazine is
the colourful centrepiece of our Saturday newspaper package.
• Highly respected regular food and drink writers, including
restaurateur and chef Mark Hix and restaurant critics Tracey
MacLeod, Anthony Rose and John Walsh.
• ‘Recommended’ – all the best to do, see and buy in the week
ahead.
• ‘My Secret Life’ – the original and best celebrity Q&A interview.
• Stunning fashion photography and a must-read shopping
column by fashion editor Alex Fury.
• Innovative features
READERS
Our readers have more money and more spending power than any other
supplement reader.
READERSHIP 226,000(NRS J U LY 1 3 -J U N E 14)
MEN 47%
WOMEN 53%
AB 53%
• 81% of our readers are classified as ABC1s
• 41% of our readers are aged 25-54 and the average age is 50
* Sources: NRS Jan - June 14
MEDIA KIT
the independent magazine
15.02.2014
ON THE
WATER
FRONT
Britain’s new
city-sized superport
(It could be a contender)
THE INDEPENDENT MAGAZINE
the
independent
magazine
18.01.2014
Working the barre
A great leap for men’s style
Al-Shabaab’s Somali
stadium of death
A Brit in LA goes
mad for a Mustang
Plus: Femen; Tim Key;
Mark Hix & Anna Pavord
Made in Italy
A women’s fashion special
Moschino’s wit and hits
Love letters to
Miuccia Prada
Stephen Jones’s
Milanese muse
Ten Latin loves
for spring
the independent magazine 22.02.2014
the independent magazine
07.12.2013
A wing and a prayer
Saluting Britain’s
intrepid female aviators
The man who survived 9/11,
Bali and the 2004 tsunami
How to steal an £83m
diamond (just bring a
hat and gloves)
Alexander Fury meets
Christian Lacroix
Can group therapy cure
domestic violence?
the
independent
magazine
01.03.2014
Ticket to slide
How Team GB’s skeleton
women conquered the slopes
John Torode: I’m a
rubbish Australian
Patrick Strudwick on
sex in men’s prisons
Wes Anderson and
the best props in
Hollywood
How to top
pancakes
like a pro
Station to station
2014 travel special
Featuring classic writing
from Paul Theroux;
Indian train grub;
the wrong Trans-Siberian
Railway; staged glamour
on the Orient Express
and much more
the independent magazine 25.01.2014
the
independent
magazine
04.01.2014
Every day is like a punday:
why branded charity
months took off
Hate crimes in South Africa
January detox with Mark Hix
THE BATTLE
FOR PRESTON
BUS STATiON
a tale of love, hate and concrete
Primetime and ready
Emma Willis finds her Voice
All pain, no gain: life as a
second-tier tennis player
Joanna Scanlan, Tim Key,
Anna Pavord and more
the independent magazine 11.01.2014
the independent magazine 08.03.2014
a
rebel
P oPe
one
y ear
n i
by Paul Vallely

5. PRODUCTION DETAILS
TECHNICAL SPEC I F I CAT I O N S - D I S P L AY COLOUR SPEC I F I CAT I O N ( A L L D I G I TAL)
• UCR / GCR: 280% maximum
• SCREEN: 120lpi
• DOT GAIN: 35% in 40% tone, 20% at 80%
• SCREEN ANGLES: Standard Litho angles
• INK DENSITIES:
Cyan 1.25
Magenta 1.20
Yellow .90
Black 1.50
• PROOF TYPE: Colourbus.
Printing on HP1050, 52gsm improved
newspaper, to Polestar specification.
• TYPE SIZE: Minimum of 8pt is acceptable.
ALL COLOUR DISPLAY ADVERTISEMENTS MUST BE SUBMITTED
VIA OUR GATEKEEPER, WELLCOM LONDON LTD.
ACTING ON BEHALF OF SOUTH QUAY REPRO
• COPY DEADLINE: 10 DAYS PRIOR TO ISSUE DATE •
MONO SPEC I F I CAT I O N ( A L L D I G I TAL)
• Advertisements must be encapsulated with
fonts embedded/outlined.
• Supplied via iSDN or ADS format to
Transmission Manager 020 7005 2992 or
020 7005 2993.
• Alternatively adverts can be supplied on
CD/Zip disc in the same eps format.
• Film or Quark collected jobs with font
folders cannot be accepted.
• IMAGE RESOLUTION: 240dpi.
• LINEWORK: 1016dpi.
• DOT GAIN: adjusted for 35% in 40% tone,
20% at 80%.
• Scans must be uncompressed TIFF/EPS in
CMYK format.
• Document size must be that of the space
booked plus 3mm bleed if required.
• COPY DEADLINE: 10 DAYS PRIOR TO ISSUE DATE •
SIZE
DPS
PAGE
HALF HORIZONTAL
DPS HALF HORIZONTAL
HALF VERTICAL
QUARTER
CLASS I F I E D A D S I Z ES
1 COL = 25MM 3 COL = 81MM 5 COL = 137MM
2 COL = 53MM 4 COL = 109MM 6 COL = 165MM
BLEED
306 X 470
306 X 238
156 X 238
156 X 470
306 X 122
156 X 122
TRIM
300 X 464
300 X 232
150 X 232
150 X 464
300 X 116
150 X 116
7 COL = 194MM
Page depth 270mm
No live matter to appear within 10mm of trim.
Bleed 3mm
PRINTING PROCESS
Heatset web offset
PAPER STOCK
52gsm Improved Newsprint
No live matter to appear within 10mm of trim.
Bleed 3mm
All mono / colour CLASSIFIED advertising
can now be supplied direct to The Independent

6. PRODUCTION DETAILS
COLOUR PROFILE
PSO SNP Paper (ECI) (FOGRA42L Max TAC 260)
F I L E S P EC I F I CATION
• All files transmitted to us should be in Adobe Portable Document Format (PDF)
• Files should be sent to the size of the media box
• Files should be sent in with a transparent background
• Files should be sent in the form of PDF 1.3 via one of the options below, and
must be PDF/X-1a compliant
• Colour CMYK. Pantone with appropriate CMYK Mapping is accepted but
not recommended
• Fonts - All fonts MUST be embedded, Type I or True Type only
• Neither custom transfer functions nor custom halftones are accepted
• Image Resolution
• Magazine 240 dpi
• Monochrome Bitmaps should be at 1200dpi and CCITT Group 4 compressed
F I L E P R E PARATION
• Ink weight should not exceed 270
• Reverse out white or coloured text should be no smaller than 10pt bold and
should not be compressed.
• Reverse out text should not be more than two colours
• Small letters with fi ne serifs should not be used for reversals
• Body text must be single colour or two colour at most, and no less than 8pt in size
and also not compressed
• Line weight must not be less than 1p
ALL DISPLAY COPY I S TO B E S U P P L I E D V I A W E L LCOM THE GAT E K E E P E R FOR THE INDEPENDENT TITLES.

7. DISPLAY A D S I Z ES
Full Page
Trim 300 x 232
Bleed 306 x 238
DPS
Trim 300 x 464
Bleed 306 x 470
Half Page Vertical
Trim 300 x 116
Bleed 306 x 122
Half Page Horizontal
Trim 150 x 232
Bleed 156 x 238
Half DPS Horizontal
Trim 150 x 464
Bleed 156 x 470
PRODUCTION DETAILS

8. CONTACTS:
INDEPENDENT PRODUCTION
+44 (0)20 3615 2680
+44 (0)20 3615 2684
+44 (0)20 3615 2681
INDEPENDENT PRODUCT I O N - E-MAIL
nationalproduction@inuk.co.uk
HANNAH FENWICK - REPRO CHARGES
+44 (0)20 3615 2022
h.fenwick@independent.co.uk
WELLCOM LONDON
T: +44 (0)20 7655 8250
COPY SUPPLY
production@wellcomlondon.com
WELLCOM LO N D O N - FTP
ftp.wellcomlondon.com
logon: independent
password: wag96j
PRODUCTION DETAILS

9. ACTING E D I TOR:
M i k e H i g g i n s
FOOD & INTERIORS E D I TOR:
Hug h M o n t go m e r y
The award-winning New Review magazine never stands still.
In May last year we improved our opening and closing pages.
Spheres of Influence now opens our Agenda section – it’s a graphic
and witty take on what might be, and might soon be, preoccupying
our readers’ attentions.
At the other end of the magazine, readers can now enjoy more John
Rentoul, already a star columnist of the paper: his Top Ten column
on our final editorial page has established itself as an instant hit both
in the magazine and online. And alongside our long-running How We
Met column is Louisa Saunders’ new agony slot, The Help Desk. With
these changes, the magazine is better looking than ever - in the last
two years, The New Review has won six design awards.
In 2014, the magazine will continue to be a smart and engaging mix
of wide-ranging features, photography, personalities, fashion, style,
interiors and food (including Bill Granger, the cookery writer for the
pressed but discerning IoS reader). We hope you enjoy it.
PRODUCTION DETAILS

10. OUR READERS
Our readers have more money and more
spending power than any other supplement reader.
READERSHIP 223,000(NRS J U LY 1 3 -J U N E 14)
MEN 64%
WOMEN 36%
AB 54%
• 76% of our readers are classified as ABC1s
• 55% of our readers are aged 25-54 and the average age is 45
* Sources: NRS Jan - June 14
EDITORIAL HIGHLIGHTS
• Intelligent, beautifully designed supplement
that regularly outclasses its rivals.
• Relaunched last year with new
columnists and new regular features
• Devoted to fashion, food,
photography and interiors.
• Brilliant cookery column from
award-winning chef Bill Granger.
• Silver award from the
Society of News Design.
• Robert Chalmers shortlisted in the
British Press Awards as interviewer of the year.
PRODUCTION DETAILS

11. PRODUCTION DETAILS
TECHNICAL SPEC I F I CAT I O N S - D I S P L AY COLOUR SPEC I F I CAT I O N ( A L L D I G I TAL)
• UCR / GCR: 280% maximum
• SCREEN: 120lpi
• DOT GAIN: 35% in 40% tone, 20% at 80%
• SCREEN ANGLES: Standard Litho angles
• INK DENSITIES:
Cyan 1.25
Magenta 1.20
Yellow .90
Black 1.50
• PROOF TYPE: Colourbus.
Printing on HP1050, 52gsm improved
newspaper, to Polestar specification.
• TYPE SIZE: Minimum of 8pt is acceptable.
ALL COLOUR DISPLAY ADVERTISEMENTS MUST BE SUBMITTED
VIA OUR GATEKEEPER, WELLCOM LONDON LTD.
ACTING ON BEHALF OF SOUTH QUAY REPRO
• COPY DEADLINE: 10 DAYS PRIOR TO ISSUE DATE •
MONO SPEC I F I CAT I O N ( A L L D I G I TAL)
• Advertisements must be encapsulated with
fonts embedded/outlined.
• Supplied via iSDN or ADS format to
Transmission Manager 020 7005 2992 or
020 7005 2993.
• Alternatively adverts can be supplied on
CD/Zip disc in the same eps format.
• Film or Quark collected jobs with font
folders cannot be accepted.
• IMAGE RESOLUTION: 240dpi.
• LINEWORK: 1016dpi.
• DOT GAIN: adjusted for 35% in 40% tone,
20% at 80%.
• Scans must be uncompressed TIFF/EPS in
CMYK format.
• Document size must be that of the space
booked plus 3mm bleed if required.
• COPY DEADLINE: 10 DAYS PRIOR TO ISSUE DATE •
BLEED
306 X 470
306 X 238
156 X 238
156 X 470
306 X 122
TRIM
300 X 464
300 X 232
150 X 232
150 X 464
300 X 116
SIZE
DPS
PAGE
HALF HORIZONTAL
DPS HALF HORIZONTAL
HALF VERTICAL
CLASS I F I E D A D S I Z ES
1 COL = 25MM 3 COL = 81MM 5 COL = 137MM
2 COL = 53MM 4 COL = 109MM 6 COL = 165MM
7 COL = 194MM
Page depth 270mm
No live matter to appear within 10mm of trim.
Bleed 3mm
PRINTING PROCESS
Heatset web offset
PAPER STOCK
52gsm Improved Newsprint
No live matter to appear within 10mm of trim.
Bleed 3mm
All mono / colour CLASSIFIED advertising
can now be supplied direct to The Independent

12. PRODUCTION DETAILS
COLOUR PROFILE
PSO SNP Paper (ECI) (FOGRA42L Max TAC 260)
F I L E S P EC I F I CATION
• All files transmitted to us should be in Adobe Portable Document Format (PDF)
• Files should be sent to the size of the media box
• Files should be sent in with a transparent background
• Files should be sent in the form of PDF 1.3 via one of the options below, and
must be PDF/X-1a compliant
• Colour CMYK. Pantone with appropriate CMYK Mapping is accepted but
not recommended
• Fonts - All fonts MUST be embedded, Type I or True Type only
• Neither custom transfer functions nor custom halftones are accepted
• Image Resolution
• Magazine 240 dpi
• Monochrome Bitmaps should be at 1200dpi and CCITT Group 4 compressed
F I L E P R E PARATION
• Ink weight should not exceed 270
• Reverse out white or coloured text should be no smaller than 10pt bold and
should not be compressed.
• Reverse out text should not be more than two colours
• Small letters with fi ne serifs should not be used for reversals
• Body text must be single colour or two colour at most, and no less than 8pt in size
and also not compressed
• Line weight must not be less than 1p
ALL DISPLAY COPY I S TO B E S U P P L I E D V I A W E L LCOM THE GAT E K E E P E R FOR THE INDEPENDENT TITLES.

13. DISPLAY A D S I Z ES
Full Page
Trim 300 x 232
Bleed 306 x 238
DPS
Trim 300 x 464
Bleed 306 x 470
Half Page Vertical
Trim 300 x 116
Bleed 306 x 122
Half Page Horizontal
Trim 150 x 232
Bleed 156 x 238
Half DPS Horizontal
Trim 150 x 464
Bleed 156 x 470
PRODUCTION DETAILS

14. CONTACTS:
INDEPENDENT PRODUCTION
+44 (0)20 3615 2680
+44 (0)20 3615 2684
+44 (0)20 3615 2681
INDEPENDENT PRODUCT I O N - E-MAIL
nationalproduction@inuk.co.uk
HANNAH FENWICK - REPRO CHARGES
+44 (0)20 3615 2022
h.fenwick@independent.co.uk
WELLCOM LONDON
T: +44 (0)20 7655 8250
COPY SUPPLY
production@wellcomlondon.com
WELLCOM LO N D O N - FTP
ftp.wellcomlondon.com
logon: independent
password: wag96j
PRODUCTION DETAILS

15. MEDIA KIT
INDEPENDENT.CO.UK
GLOBAL
PAGE IMPRESSIONS: 73.5 million
UNIQUE USERS: 21.1 million
WEBSITE AD SPEC I F I CATIONS
900X250 (EXPANDABLE VERSIONS TO EXTEND
NO MORE THAN 300 PIXELS DOWNWARDS)
728X90 (EXPANDABLE VERSIONS TO EXTEND
NO MORE THAN 300 PIXELS DOWNWARDS)
468X60 (EXPANDABLE VERSIONS TO EXTEND
NO MORE THAN 300 PIXELS DOWNWARDS)
120X600 (EXPANDABLE VERSIONS TO EXTEND
NO MORE THAN 300 PIXELS TO THE LEFT)
160X600
300X250 (EXPANDABLE VERSIONS TO EXTEND
DOWNWARDS TO 500 PIXELS)
300X600
STREAMED MOVIES (BEST SIZES = 468X60,
728X90, 300X250 900X250)
AD TYPE
Bellyband
Leaderboard
Banner
Skyscraper
Wide Skyscraper
MPU
Double Mpu
<< Various
AVAILABLE FORMATS
GIF, Flash, Javascript
tags
GIF, Flash, Javascript
tags
GIF, Flash, Javascript
tags
GIF, Flash, Javascript
tags
GIF, Flash, Javascript
tags
Javascript (most often
from a rich media
provider)
MAX FILE SIZE
500k
500k
500k
500k
500k
If streamed from 3rd Party
source it doesn't matter
pending length of movies.
Polite Download of 40k. Sound
should be off as default. Total
max file size 2.2MB
NOTES
Expandable need a close button,
click to open/close and sound off as
default. Excluded from Homepage
Expandable need a close button,
click to open/close and sound off as
default
Expandable need a close button,
click to open/close and sound off as
default
Skyscraper
Expandable need a close button,
click to open/close and sound off as
default
Expandable never on homepage and
needs a close button, click to open/
close and sound off as default. Clear
Stop/Pause and Play button

16. MEDIA KIT 2015 MAGAZINE CALENDAR
THE INDEPENDENT MAGAZINE
Club couture
Men’s fashion special
How nightclobber
became daywear
looks for spring
Peter Saville – from
Factory to the catwalk
Adidas refashions
the trainer
Made in Italy
A women’s fashion special
Moschino’s wit and hits
Love letters to
Miuccia Prada
Stephen Jones’s
Milanese muse
Ten Latin loves
for spring
THE INDEPENDENT MAGAZINE
THE
INDEPENDENT
MAGAZINE
Every day is like a punday:
why branded charity
Hate crimes in South Africa
January detox with Mark Hix
THE BATTLE
FOR PRESTON
BUS STATION
A TALE OF LOVE, HATE AND CONCRETE
THE
INDEPENDENT
MAGAZINE
Ticket to slide
How Team GB’s skeleton
women conquered the slopes
John Torode: I’m a
rubbish Australian
Patrick Strudwick on
sex in men’s prisons
Wes Anderson and
the best props in
Hollywood
How to top
pancakes
like a pro
Travel 24 January
Fashion 21 February
Men’s Fashion 21 March
Spring Food & Drink 18 April
Wedding 6 June
Summer Food & Drink 20 June
Fashion 19 September
Men’s Fashion 17 October
Luxury Gifting 21 November
General Gifting 28 November
Christmas Food & Drink 12 December
Travel 1 February
Spring Food & Drink 12 April
Music Special 17 May
Summer Special 7 June
Summer Food Special 5 July
Autumn Food Special 11 October
Christmas Gifting 22 November
Christmas Food & Drink 6 December

17. MEDIA KIT 2015
CHRISTINA IRVINE: +44 (0) 20 3615 2571 or christina.irvine@esimedia.co.uk
SUZAN ANTONOWICZ: +44 (0) 20 3615 2248 and +44 (0) 77 4756 7734 or s.antonowicz@esimedia.co.uk