1. Social conversations
Joanna Geary
Social and Communities Editor, The Guardian
Bruce Daisley
UK Director, Twitter

3. Twitter is the shortest distance between you
and what interests you most

4. Twitter is the shortest distance between @
and what interests you most

5. Twitter is the shortest distance between @
and #

6. GATHER
DISTRIBUTE

7. GATHER

8. GATHER
There is no question, if you are not on
Facebook and Twitter, you are not
getting the full story
Lyse Doucet,
BBC Chief International Correspondent

10. Social media allows me to get much closer to
the story...
Stuart Hughes,
BBC producer

11. ... by the time [it appears on the wire] I will
already have spotted it through social media
Stuart Hughes,
BBC producer

12. How important is Twitter for research?
16%
36%
40%
8%
Essential
Very important
Slightly important
Not important

13. No Go Britain

14. No Go Britain
These are people
who at breakfast
we didn’t know
about, at 7pm they
were our guests
Anne Doble,
Head of News, Channel 4

16. DISTRIBUTE

17. 5000% increase in social referrals

18. How important is Twitter for promoting your work?

19. Claim:
1% of users create half of content

20. GATHER
DISTRIBUTE

21. NEWS
TWITTER
GATHER
DISTRIBUTE

22. But
how
do
we
know
it’s
news?
h7ps://twi7er.com/nic0/status/291464384394436608

24. A
passenger
plane
crashing
into
the
Hudson
river
h7ps://twi7er.com/jkrums/status/1121915133

25. This?
h7p://www.youtube.com/user/MrNuclearCat

26. People
stocking
shelves
at
Poundland

27. Maybe
it
is
news

28. Can
social
conversa?on
change
the
percep?on
of
a
na?on?

30. You
have
to
give
back

31. Introducing
GuardianWitness