3. 3
50.7m people now own a mobile phone in the
UK, the majority of them are smartphones
71%
29%
Smartphone Other
Smartphone penetration
Source: comScore MobiLens, 3 month average ending June 2015
7. 7
Majority of mobile usage occurs via apps
83%
17%
App Browser
Share of digital media time
Source: comScore Global Mobile Report, July 2015
8. 8
70%
% of mobile phone owners that use connected media
Majority of people are doing
one of the following on their
mobile phone: browse mobile
internet, use applications,
email, stream or download
music, or watch broadcast or
on-demand video
Source: comScore MobiLens, 3 month average ending June 2015
Majority of mobile phone users are using
“connected media”
9. 9
Smartphones are driving the highest portion of
digital media time spent amongst Millennials
28%
17%
Smartphone Other
50%50%
Smartphone Other
40%
60%
Smartphone Other
18 – 34 35-54 55+
Demographics’ share of time spent by platform (%)
Source: comScore Global Mobile Report, July 2015
10. 10
48%
52%
Mobile Platforms* Total Audience
For the UK’s top 100 digital
media properties, almost half
the audience only visits via
mobile platforms.
Digital companies who do not
optimise their experience for
mobile, could potentially be
turning away half their
audience
Average mobile only audience for top 100 digital
properties
Market share of digital platforms vol(%)
Source: comScore Global Mobile Report, July 2015
11. 11
According to data captured by TouchPoints, UK adults
use their smartphones an average of:
Source: IPA TouchPoints5 survey
124 minutes
a day
Smartphone use takes up a significant amount
of time
13. 13
25 million of smartphone
users access newsbrands
Source: comScore Mobile Metrix Aug 2015
Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk
Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group
% of people accessing newsbrands on
smartphones
85%
Newsbrands reach 85% of total smartphone
audience
14. 14
23.9m 25.0m
BBC Newsbrands
81% 85%
Source: comScore Mobile Metrix Aug 2015
Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk
Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group
Newsbrands on smartphones reach more than
the BBC
15. 15
92.2 91.0
69.4
18-24 25-34 35-54 55+
86.0
% of Smartphone owners accessing news
Source: comScore Mobile Metrix August 2015
Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk
Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group
Accessing newsbrands through a smartphone is
particularly popular among young people
16. 16
% of users accessing news
on smartphones:
53.2% male
46.8% female
Source: comScore MobiLens, 3 month average ending June 2015
Whave a slightly higher affinity to reading news
on smartphones