Media monitoring in India involves reading, watching, and paying attention to media sources on an ongoing basis to identify, save, and evaluate content related to certain keywords or topics. It is a key tool for public relations as many businesses, government agencies, and organizations use media monitoring to track discussions about their company, brands, and executives in various media. NewsVoir is a leading media monitoring services provider that helps clients track the effectiveness of their PR efforts and programs by providing global news coverage, insights, and analysis in a timely manner.