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How to Get Heard - for Youth Connection Charter School
- 1. How to really get heard Gordon Mayer
- 2. What would you tell President Obama about your work if you crossed paths jogging?
- 3. CMWho?
- 4. Why we communicate Turnout Attendance at an event AwarenessUsually traces back to money AdvocacyBest to engage audience
- 7. ‘Facts Are Meaningless’
- 8. Telling stories Storyteller FigureJalisco, Mexico, AD 100/800 Art Institute Chicago
- 9. Crafting an elevator speechWho we are, in less than 2 minutes Hi! My name is _____ and I work with… You know how… (problem) Well, what I do is…(feature) So that …(benefit) We’re kind of like …(metaphor) Feature: the physical traits or description of what you do Benefit: a feature translated into a member’s satisfaction. What do the members get because of what you do? Metaphor: a comparison that can be funny or startling; goal is to make your work familiar.
- 10. Not these “mission statement” by Ecastro, from flickr
- 11. Like what? Identifying a Problem Finding a Solution Creating a Conflict Making a Fresh Start Doing Something New Doing Something Unusual
- 12. 6 types of media stories Oh No!...disaster, tragedy, bad news Yes!...victory, agreement, improvement Wow!...extreme, unique event Hmmm!...thought-provoking, stimulating Rituals...opening days, funerals, birthdays News You Can Use...helpful information
- 13. Where did that plan go?
- 14. What Are Our Messages?
- 15. Thank you! Get found online! Add your group to our directory at www.communitymediaworkshop.org And fan us on Facebook! www.facebook.com/ communitymediaworkshop
Notas do Editor
- Imagine Your AudienceHow We Began/Who Influenced Us/FoundersObstacles Faced and Problems SolvedOn-going Benefits GivenExamples—specific peopleValues in ActionBefore we came on the scene/After we did our thingAccomplishments, Victories, Feeling good!
- Mission statementsGood IntentionsJargon & GibberishBackground informationGeneralities
- Where did that communications plan go? Tell the story about the communications strategy planning workshopAs Demetrio says:Focus on your goals.Have a communications plan that supports your goals.Be clear and consistent with your message and brand.Identify your audiences on the ground and online.Identify the tools and resources you will need.Measure your impact.