2. studiosstudios
+ Heritage, founded in 1985 by Chris Anderson
FutureFuture
+ Global, 1,000 staff in UK, US & Australia
+ Original content, created for passionate audiences
interest+ Social, creates and unite communities
+ Authentic, trusted experts with authority
acrossMusic Sports Games Tech Auto Film Creative Women
3. studiosstudios
Editorial Technic
al
Business Legal
• quality
• standards
• costs
• support
• presentation
• distribution
• asset
management
• rights
management
• delivery systems
• syndication
• monetization
• standards
• ad servers
• licensing
• co
productions
• rights
• permissions
• legal
obligation
• enforcement
Back to the Future (videoBack to the Future (video
2010)2010)
4. studiosstudios
• dedicated teams
• strategy
• training
• support
• facilities
• talent
• content
• central video management
• standardized
hardware/software
• unified presentation
• multi platform support
• syndication engine
• YouTube network
• standardized ad
formats
• sponsorship
• affiliates
• merchandising
• creative solutions
• branded
entertainment
• rights management
• training / support
• licensing
• monitoring usage
• accessibility
• legal obligation
Future video nowFuture video now
Editorial Technic
al
Business Legal
5. studiosstudios
1) we create
great video
3) we monetize
our video
£
Making video & money...Making video & money...
2) we secure
loyal audience
A
4) we attract
new business
££ £
6. studiosstudios
YouTube Channels
Print magazines
Digital magazinesWebsites
1) We create video for...
Syndication network
Direct to business
Advertising
Paid for content
Sponsorship
Creative Solutions
2) We make money ....
Syndication
Direct to Business
+
+
+
Future Partner Network 3) We attract new business...
Making video & money...Making video & money...
7. studiosstudios
• pre roll
• companion
• affiliates
• video apps
• digital video magazines
• pay per view events
• paywall services (tuition)
• merchandise
• branded video
• unbranded video
• raw assets
• repackaged content
• native advertising
• creative solutions
• branded entertainment
• integrated solutions
No really where’s theNo really where’s the
money?money?
Adverts Paid for Licensin
g
Productio
n
7% 12% 11% 70%
8. studiosstudios
What lessons have weWhat lessons have we
learntlearnt
+ Have a content strategy
+ Don’t broadcast, engage & entertain
+ Build an authentic audience experience
+ Don't just rely on Pre Roll revenue
+ Don't be complacent, review, adapt, follow trends
+ Listen to your audience, they are always right!
+ Don't think you can ignore YouTube
9. studiosstudios
Key content strategyKey content strategy
lessonslessons
• creation
storycreedritualsl
anguageleaders/p
resenters
• quality
entertainmentregul
ar & consistent
build
expectationfirst 15
seconds
• last 10 seconds
last 10 seconds
• optimized
metadatabespoke
thumbnailsclaiming/mo
netisationannotations
playlistsseeding &
outreach
• recognize
communityengage
communityuse
community
• collaborate
• reviewmeasure success
KPI’sadapt & repeat
Core Programmin
g
Distributio
n
Community Insight
Editorial Technical Business Legal New audience demands New medium to most Future staff Brand presentation issues Insufficient training/support Unsupported and varied video equipment No standards or guidelines Lack of insight/reporting issues Sites not designed for video No standardized delivery method Limited control/management of assets No standards for encoding and presentation Limited analytics integration Limited ad integration (just pre-roll) New ad formats to integrate and sell Limited support in our ad management systems Limited knowledge about integration Limited knowledge about the ad formats Limited variety in inventory Lack of visibility/understanding (inventory management) No central rights management system Limited knowledge about video rights Location Contributor Music 3 rd Party Content Other Take down process cumbersome