Pioneer Workshop Creative Hub Presentation

The Pioneer Workshop
Presents

Friday, March 25, 2011

Attracting young people to move to the
area and start businesses will be
The major challenge to the region is demographic. important to the region’s future economic
Planning Decisions, Inc., projects that the region’s
overall population will be stable overall between
success.- Midcoast Economic Development District Report
2005 and 2015 – going from 99,300 to 99,700 –
but that it will change dramatically in
composition. Specifically, the number of young
people under the age of 20 will decline by 4,700, or
20%; the number of working-age people (20 to 54)
will decline by 3,300, or 7%; while the number of
retirement-age people (55 plus) will increase by
8,400, or 30%.
In general, growth in income for area businesses,
local governments, and the state require a growth in
the number of people working and producing
products and services of economic value. Attracting
young people to move to the area and start
businesses will be important to the region’s future
economic success.

- 2009 Comprehensive Economic Development Strategy
Report,Midcoast Economic Development District
http://www.mceddme.org/ceds.html


http://www.businessweek.com/managing/content/jun2009/
http://www.planetizen.com/node/18472
ca2009069_660226.htm
Young at Heart: Finding The Key Demographic Needed To
Revitalize America's Inner Cities Why Certain Cities Attract Gen Ys
• Author: Carol Coletta Joe Cortright
[...] The metropolitan areas with the highest levels of educational attainment are chiefly Author: Richard Florida
those with the highest rates of young adult college attainment in their close-in
neighborhoods -- cities attractive to young people, like Seattle, Boston, Chicago, and New [...]Jobs are clearly important. Gen Y members
York. This is very good news for cities. In today's Knowledge Economy -- where prosperity
ranked the availability of jobs second when asked
hinges on the ability to invent new ideas -- cities must be magnets for these well-educated
what would keep them in their current location
young workers. The creativity and talent inherent in a city's workforce will shape its
economic opportunities. And with labor shortages looming as boomers retire, educational and fourth in terms of their overall satisfaction
attainment levels flatten, and women's workforce participation rates level off, a city's with their community. In both cases, the highest-
ability to develop, attract, and retain young talent can mean the difference ranked factor was the ability to meet people and
between economic success and failure[...] we found strong preferences among
make friends. Makes perfect sense, since Gen Y
young adults for dense, vibrant neighborhoods served by transit with mixed uses
and active street life. They want neighborhoods where they can "stumble on the fun," as intuitively understands what economic
one young man put it, and find other young people like themselves, with plenty of options sociologists have documented: Vibrant social
for things to do and people to meet.Those cities that build the most vibrant close-in networks are key to landing jobs, moving
urban neighborhoods will be the ones that are most successful in attracting the
forward in your career, and one's broader
most talented young workers -- an essential step for cities and regions wishing to remain
competitive in today’s Knowledge Economy.
personal happiness.

Emphasis Added


Younger people today – in fact,
people of all ages – no longer see the
car as a necessary expense or a
source of personal freedom. In fact, it
is increasingly just the opposite: Not
owning a car and not owning a house
are seen by more and more as a path
to greater flexibility, choice, and
personal autonomy. Source: Advertising Age
http://www.cooltownstudios.com/

While “the environment” is the reason many young
people cite for driving less and not wanting to own a car, there
are several other key forces at work, according to the article:
• Alternatives to car ownership such as Zip Car or other
auto-sharing services.
• Greater use of alternative modes of mass transit to and
from work. This can save money and boost productivity.
You can focus on getting work done on the train,
something you can’t do in a car.
• New ways of working from free agency to more flexible
schedules and telecommuting which further reduce the
need for cars.
• The rise of the Internet and e-commerce as an alternative
to shopping. You no longer need a car to get everything
from groceries and personal products to books, CDs, and
electronic goods.
• Trading-off car ownership to free up cash for other uses
from travel, entertainment, technology, and experiences
to more savings.
• The increased popularity of close-in locations and
walkable mixed-used neighborhoods which further
reduces the need for a car to get around.
• A gradually changing economic landscape which
advantages larger and denser regions with more transit
alternatives – from walking and biking to mass transit
http://www.creativeclass.com/creative_class/2010/06/04/the-
great-car-reset/


Recent studies have shown some communities have reversed the trend of out-
migration by leveraging their natural assets as unique places. A process called
ASSET MAPPING can help us visualize the assets we have at our disposal.

Asset-based community The next step is to
development (ABCD) is support
a methodology that communities,to
seeks to uncover and discover what they
utilize the strengths care enough about to
within communities as act.
a means for
sustainable
The final step is to
development.
determine how
citizens can act
The first step in the together to achieve
process of community those goals.
development is to
assess the resources
of a community
through an Asset Map

Definition- http://en.wikipedia.org/wiki/Asset-based_community_development


“ ”

Proximity to the ocean and plenty of rural
lands provides working waterfront as well as
more Community Supported Agriculture farms
within an hours radius than any other region
in the country

Maine boasts the fifth-youngest farmer
population in the country, a notable statistic
in a state with the second-oldest population
(according to the Maine Farmland Trust.)

Abundance of locally grown produce has
created one of the most successful locally-
oriented economies in the nation. Attracted
by the year-round supply of fresh-local food
Some of the top Chefs and Restauranteurs from
around the world have created an abundance of
affordable-gourmet restaurants whose menus are
almost entirely locally produced.

the Brunswick Winter Market boasts 45 vendors
and an average of 1,000 shoppers each week.
(Portland Press Herald Dec 1 2010)


CREATIVE ECONOMY -
The recognition of arts and cultural assets
as more than contributors to quality of life in a particular
place, but as important economic drivers for the region.

As of 2002 fully 63,342 people were
employed in the creative sector in Maine;
55,889 were in the technology sector and
7,543 in the arts and culture sector
•" The creative sector provided about
10% of all Maine’s wage and salary
employment (8.8% technology and 1.2% arts
and culture)
•" The creative economy sector had only
slightly less employment (63,000) than
Maine’s manufacturing sector (68,000)
•" There are more employees in arts and
culture employment (7,500) than in wood
products manufacturing (6,900) (excluding
pulp and paper and wood harvesting)
•" From 1997-2002, the creative sector
as a whole grew more slowly than the
Maine economy because growth in the
technology sector slowed. But during the
same period, employment in the arts and
culture sector grew by nearly 24%
•" Cumberland County accounts for the
largest creative economy employment
(42%). The rate of growth of arts and
culture employment was fastest in Waldo,
Androscoggin, Franklin, and Lincoln
counties (over 20%) between 1997-20024


For the first time in human history
“people can work where they live
instead of live where they work[...]A
century ago Maine’s asset was
falling water. Then it was cheap
labor. In the future the place itself
will be the economic asset.”
-Gov. Angus King

Many of these vendors at the winter
farmers market also include
craftspeople such as woodworkers,
glass blowers and an especially
vibrant fiber arts industry.
Along with Art Walks, Arts Downtown
and All Around, , Maine State Music
Theater, International Music Festival,
and The Theater Project, local
organizations have fostered an
especially vibrant Creative Economy
Sector.

There are 400 people employed in arts and
entertainment in the Brunswick Labor Market
Area, and another 214 in Lincoln County. The
presence of Bowdoin College and new retirees
both serve to foster the growth of this sector.
Proﬁle from Maine’s Creative Economy
Community Handbook published by the
-2009 Midcoast Economic Development Report Maine Develepment Foundation-
ME_Creative_Econ_Community_Handbook-1
.pdf


While the closing of the Brunswick Naval Air Station may have hurt the region in
the short term, it may actually prove to be an unexpected asset. The region may
be better prepared for long-term consequences of the “Great Recession”.
Infrastructural investments in the redevelopment of the airfield, and most
importantly in transportation-oriented development may provide the necessary
incentive for the in-migration of creative talent.


Brunswick Landing is
envisioned to be a high-tech
business campus that will
include the Maine Advanced
Technology and Engineering
Center and the Brunswick
Renewable Energy Center.


A TOD is a compact and integrated development of homes, retail,
and service businesses, public park space and other amenities
that create an inviting atmosphere for pedestrians in the area
that surrounds a public transit station and lies within a
comfortable 20 minute walk of that station. TODs come in a
variety of sizes and levels of development intensity, but a TOD
typically includes three or four story buildings at the center,
with offices or apartments placed above retail, then townhouses
and single family homes as one walks away from the station. A
TOD also routes cars to limited convenience parking and
landscaped shared parking. Small town main streets with a rail
station at the center are classic TODs.

Maine Street Station is a TOD in
Brunswick scheduled for
completion in 2012. Phase 2
construction, consisting of the
second portion of the railroad
station building and a 53-room Inn
is scheduled for completion in the
summer of 2011


A program to channel 27% of the net population by TOD around the stations of the Downeaster, and
later the Rockland Branch, offers a virtually optimal
2030 in Maine counties served by the Downeaster strategy for achieving the growth and smart growth
and Rockland Branch to TODs around rail stations objectives of many thoughtful Maine residents. TOD
would appear to be practical. By achieving this provides a proven model with strong market demand
for building the attractive, compact, town center
objective Maine would go far toward realizing its development that is necessary to realize Maine’s
growth potential and ensuring that this growth growth potential and to make this growth truly
contributed to the quality of life and unique assets of desirable for local communities. As noted above, the
in-migrants who will be the primary market to these
Maine communities. TOD projects are settling primarily in the
communities served by the Downeaster and the
Rockland Branch. Approximately half of these new
residents are from the states of Massachusetts or
New Hampshire, and they are predominantly from
metropolitan Boston. These residents effectively
come from “up the line” of Downeaster service. They
have ties and frequently existing employment that
make convenient travel between Maine and Boston
important to them. As immigrants from a
metropolitan area well-served by public
transportation, these new residents are also familiar
with public transportation; the pattern of commuting
on a convenient train is a family tradition for many of
them.

Quotations provided by the report entitled Amtrak
Downeaster: Overview of Projected Economic Impacts by the
Center for Neighborhood Technology 2008 http://
www.cnt.org/repository/Downeaster%20Projected
%20Beneﬁts-FINAL.pdf


A multi-tenant centre, complex or place-based network that functions as a
focal point of cultural activity and/or creative entrepreneurship incubation
within a community. A hub provides an innovative platform for combining the
necessary hard and soft infrastructure to support the space and programming
needs of commercial, not-for-profit and community sectors.

Management
• Utilize area for festival events, such as crafts fair,
as an extension of Farmers Market held seasonally
on Mall
• Temporarily close road while maintaining
restaurant parking for these events
• Encourage adjacent Union Street businesses to
participate in experimental programming and small
business incubation

Long Term Improvements
Mixed use build out as catalyst for live, work, play
lifestyle throughout downtown
Train station as hub to expand area attraction,
supplemented by additional transportation modes
bike rental, trolley, zip car program, car rental and
transit.
Recommendations for the Maine Street
Explore adjacent expansion into an multi-use
Station area from the Master Plan for
destination with strong connections to Maine Street
Downtown Brunswick & Outer Pleasant
Station
Street Corridor pp-101 Prepared by the
Integrate into surrounding urban fabric with active
Brunswick Downtown Master Plan
and engaging architecture
Committee 2010


The Master Plan for Downtown
Brunswick & The Outer Pleasant St.
Corridor employed a Placemaking
approach to the planning process.
The Pioneer Workshop
intends to continue this
work by applying new
collaborative strategies,
based in social media, to
a placemaking methodology.
http://en.wikipedia.org/wiki/Placemaking
Placemaking is a term that began to be used in the
1970s by architects and planners to describe the
process of creating squares, plazas, parks, streets
and waterfronts that will attract people because they
are pleasurable or interesting. Landscape often plays http://en.wikipedia.org/wiki/Crowdsourced_placemaking
an important role in the design process.
Crowdsourced placemaking
Crowdsourced placemaking is the act of taking tasks associated with the development
of places traditionally performed by real estate institutions and government agencies,
http://en.wikipedia.org/wiki/Crowdsourcing and outsourcing it to a large, undeﬁned local community with shared values in the form
Crowdsourcing is the act of outsourcing tasks, of an open call. It is essentially applying crowdsourcing to placemaking. These places
traditionally performed by an employee or tend to be triple bottom line and community-oriented, mainly because of the vast
contractor, to an undeﬁned, large group of potential in shared values. These places include downtowns and neighborhoods;
people or community (a "crowd"), through an streets and blocks; buildings and public spaces; shared workplaces (e.g. coworking
open call spaces) and retail businesses (e.g. third places).


RENDERINGS OF THE AREA OUTLINED IN THE DOWNTOWN MASTER PLAN . BLUE BUILDINGS ARE NOT
CURRENTLY PART OF THE MAINE STREET STATION COMPLEX. THE VIEWS OF THE TRANSPORT HUB,
RAIL PLATFORM AND PARK SPACE WILL BECOME REALITY BY 2012


For further information about the
Pioneer Workshop

pioneerworkshop


Pioneer Workshop Creative Hub Presentation

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