Desktop-as-a-Service is a great opportunity for Cloud Services companies

2. Agenda
• What is DaaS?
• Why should you care?
• How do I capture the opportunity?
• Are you ready to Go?

3. What is DaaS?
App-V
Streaming
VDI Other?
XenDesktop
Windows RDS
Application Virtualization

4. The Daas Solution
Customer
Desktop
Citrix
Windows RDS
Windows
Office 2010

5. Today
Hardware never
cheaper and
faster
Software Admin
task replication
Enabling IT
economies of
scale
Flexible
software
licensing

6. Cloud evolution to Daas
ₓ Salesforce with CRM in the cloud
ₓ Google in the cloud offering email,
ₓ Microsoft offering applications like Office 365
The next natural evolution from disparate applications in
IT is integration, enhancement.
 The Hosted and Managed Desktop.
 Desktop as a Service, or Daas.
 Your Windows desktop anywhere, on any device.

7. Why should you care?
The Customer Perspective – Challenges and Priorities
How do I
manage costs?
How do I ensure my How do I keep
applications are my data safe and
available and can applications
be accessed? secure?
How do I effectively
migrate my desktops?
How can I preserve
How do I take and extend my
advantage of existing investments?
virtualization?
Should I embrace
cloud services?

8. What you can do?
• Reduce Total Cost of Ownership
• Increase Business Agility and Continuity
• Enable Anywhere Access
• Improve Security and Compliance
• Future proof IT – It’s not just about Windows 7, it’s about
getting ready for all future versions of Windows
• Management – you can deliver a better management
experience to customers than they can to themselves
 A consistent user experience on any device
 End-to-end management
 Unified visibility and reporting

9. The Market Perspective
SMB Behaviors
86% SaaS
58%
Virtualization
-20% IT Staff
“Technology-Savvy SMBs are Key to Catalyzing the Economic Recovery” - 2009 Microsoft SMB Insight Report
2008 2009 2010

10. The Market Perspective – OK, but
who’s it for
Based on Citrix’s research Australia’s market
would be roughly 38,000 SMBs with close to
800,000 users
Here’s the low lying fruit
• 10 - 250 employees
• Limited IT generalist
• Some staff requires remote access

11. It’s real

13. It’s real

17. 3 Simple Steps
1. Microsoft SPLA partner
2. Citrix CSP partner
3. Business Challenge discussion

18. Business
challenge:
Reduce IT expenditure
while improving
customer service &
Security

19. CIO Discussion
• Your opportunity is to explain to business owners
that you can provide a better user experience than
they do now, for a cost reduction in the IT
Expenditure.
• Your core business is IT, theirs is not.
• You have greater economies of Scale in your IT
Infrastructure or Data Centre to enable you to
offer a lower cost per user, than they do or ever
could.

20. Leverage
• Leverage your existing investment in your IT
Infrastructure, & Resources by offering additional
software and managed services.
• Increase your offerings at no cost for existing SPLA
partners.
• Increasing your software offerings inturn increases your
managed services required to install, activate, manage
and support those software licenses.

21. Are you ready to Go?
• Do you currently have a Daas offering?
• Are your customers asking for one yet?
• Do you have a plan for when they do?

22. Need more information
Ashleigh.rainer@newlease.com.au