This document summarizes trends in online media consumption and influence. It finds that young people prefer mobile devices and social media over traditional media like newspapers. Content is increasingly consumed on demand and shared through social networks. Video is a popular way to learn online as broadband access has expanded. The peak hours for online activity and video viewing are evenings from 9pm to 1am locally. The top languages and social media platforms reach most of the world's online population. Companies are advised to listen to customers online, make useful insights accessible, and identify influential voices to expand their reach.