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Deck I used in a presentation and discussion at the IABC UK event “Getting the most out of data analytics” in London on November 23, 2016.
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The Rise of
Getting the Most Out of Data Analytics
Neville Hobson - @jangles
Senior Managing Consultant
IBM Social Consulting, London
IABC UK - November 23, 2016
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Data is the new natural
resource but the winners
will be those who refine
and extract value from it.
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Extract insights from all data
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ever-growing data sets into
differentiation when you
act on game-
Redefine industries and
professions when you
make expertise a
Transform how you do
everything together when
you can learn and
Reimagine what’s possible
© 2016 IBM Corporation. All rights reserved99
Making use of artificial intelligence, machine learning and related technologies to augment your own
native, human, intelligence.
In data analysis, AI frees you from performing the basic but essential analytical tasks on increasingly
huge data sets – a perfectly-suited task for automation.
This enables you to concentrate on tasks that are perfectly suited to people: things like extracting
valuable, actionable, insights from the analysis of myriad, increasing, amounts of unstructured data.
Neville Hobson, IBM, November 2016
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More than ever, data and analytics are central to the success of any business
function or industry
– enabling competitive differentiation, operational effectiveness and early-mover
advantage that are essential in the cognitive business era
Cognitive businesses will be the innovators, the market makers, the leaders
– the rate of innovation is accelerating, requiring rapid understanding of opportunity,
and agility (and ability) to execute
As communicators, we must fully understand the evolving landscape and how
to explain our differentiated position in it to our leaders, colleagues and
– we become the non-technical subject-matter experts
The time to act is right now
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The Rise of Augmented Intelligence: Making the
Most Out of Data Analytics
Presentation by Neville Hobson at B2B Marketing Expo, London, May 11, 2016.
How up-to-date are you about IBM? A 100-second primer: https://youtu.be/Twm-hxU-nko