Presentation at KMP's Marketing 2.0 conference, Manchester, July 1, 2008.

1. Signs of Encouragement on the Horizon
Neville Hobson, ABC
www.nevillehobson.com
Manchester, July 1, 2008

2.  Consumers, citizens, and employees (the
same thing) have changed
 They don’t trust company-speak
 They fast-forward their PVRs through the
interruptions
 They pull content that interests them
 They create their own content, original and
mashups
 They pay attention to (and are influenced by)
word of mouth

3.  The emergence of a
new digital information
commons
 The reality of a global
economy
 The appearance and
empowerment of
myriad new
stakeholders

4. Where
are
your publics?