This is President of the Mobile Data Association and CEO of TBS Mobility, Steve Reynold's paper on Harnessing Mobile Intelligence, as presented at Gartner BI & Analytics Summit in Barcelona (5th February 2013) in NeutrinoBI's Solution Provider Session. Many Thanks to TBS Mobility for agreeing to let us share this presentation.

1. Harnessing mobile intelligence
Steve Reynolds
CEO TBS Enterprise Mobility
President Mobile Data Association

2. Agenda
Smartphone and tablet trends
The consumerisation effect
Mobile intelligence case study
Q&A

3. CONSUMERISATION

4. Two Megatrends – Smartphones and Tablets
Smartphones 2011 2012
 Worldwide smartphone shipments - 490m 720m
 Worldwide phone shipments - 1,540m 1,670m
 Worldwide PC shipments - 355m 350-360m
2.00
0.41
0.54
1.50 0.70
0.84
0.95
1.00 1.05
1.09
1.53
1.05 1.01 1.34
0.50 0.91
1.12 Smartphones
0.72
0.49
0.30
0.14 0.17
0.00
2008 2009 2010 2011 2012 2013 2014 2015 2016
Smartphones Non-smart phones
Source: CCS Insight Mobile Phone Forecasts, September 2012

5. Two Megatrends – Smartphones and Tablets
Tablets 2011 2012
 Worldwide tablet shipments - 67m 108m
 Worldwide PC shipments - 355m 350-360m
– Long term annual sales potential - 700-800m / year
Tablets Installed Base – Long Term Potential
Source: CCS Insight, Tablet Forecasts, July 2012

6. What proportion of the staff in your organisation works
remotely at some point during the week?
0% 20% 40% 60% 80% 100%
Australia
Germany
USA
France
UK
More than 50% 25% to 50% 10% to 25% Fewer than 10% None
Source: Quocirca
The data sharing paradox – Sept 2011

7. What proportion of the staff in your organization works
remotely at some point during the week?
0% 20% 40% 60% 80% 100%
USA
France
UK
Germany
Australia
Yes In some cases Never Don't know
Source: Quocirca
The data sharing paradox – Sept 2011

8. Mobile addresses businesses key issues
How do we compete with lower cost operations ?
How can we improve customer satisfaction and retention ?
How can we empower our field staff ?
How can we ensure a safe working practices?
How can we ensure a consistent service delivery?
How can we improve our return on sales ?
How can we improve our service delivery and meet our SLA’s ?
What innovations do we need to really differentiate ourselves ?
How do we maximise and future proof our investment?

9. Case study – JCB TCH

10. Case study

11. JCB extending future mobile reach
TaskMaster
Enterprise mobility
gateway
Cloud
Dealer Excel
management CRM BI Dashboard spreadsheets
system

12. JCB extending future mobile reach

13. Conclusion
Smartphones and Tablets will become an intrinsic part of our work lives
Mobile devices add an extra real time dimension to business analytics
Mobile devices improve efficiencies and compliance
Mobile drives business intelligence
Real-time activity from the field
Location data (GPS) adds a new dimension to BI
M2M links give innovative business approach
Big Data intelligence
Cloud extends and connects into multiple data sources
Mobile is the key to the efficient future of any business

14. Contact Steve@tbsmobility.com
Web: tbsmobility.com