Presentation "Feel the LOVE: Managing Online Reputation for your Business" at BlogWorld New York May 2011 http://blogworld-nyc2011.sched.org/event/5a1a0d5d6f311ccef999c0cf8bc32782 See tweets from the session http://storify.com/shashib/blogworld-new-york-shashi-bellamkonda-session Coverage on SocialTimes- http://socialtimes.com/blogworld-expo-ny-1_b64092

1. Feel the LOVE: Managing Online Reputation for your Business Shashi Bellamkonda Social Media Swami Network Solutions @shashib 1

2. Thanks! Glad to be here Come by our nsMobile Lounge #109 @ #BWENY Download our Mobile Marketing eGuidehttp://bit.ly/smbmobile Join us at NYC404, meet Gary Vaynerchuck 2

4. Who we say we are

5. Who the public thinks we are3

6. Changing Communication 4

7. Real-time

8. 4 Point Social Media Strategy Brand / Reputation Management Connecting with Customers Community Outreach Get new business 6

9. Following this Mantra LISTEN PARTICIPATE CONTRIBUTE Photo: courtesy: http://flickr.com/photos/metrojp/92038203/ Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/ Photo Courtesy: http://flickr.com/photos/presta/129832836/

10. Get Your Engagement Ninjas Ready 8 Source : http://www.flickr.com/photos/jeyhun85/4684047177/

11. Tactical Manifesto Monitor brand Communicate Answer customers Use quick response tools Community Outreach 9

12. Reactive or Proactive 10

13. Reactive Right 11

14. 10 Trends 12

15. 1: Thought Leadership Conversations Beyond Brand terms Topics customers care about Picture credit http://www.flickr.com/photos/cambodia4kidsorg/3789714840/sizes/o/ 13

16. 2: Community Building through Content 14

17. 3: Extend your Brand Contribution from the community Contribute to other blogs 15

18. 4: Local Events Get Involved 16

19. 5: Social Research 17

20. 6: Real Time Virtual Events Tweetchats Livestream 18

21. 7: Transparency During Crisis Don’t leave people in the dark 19

22. 8: Advisory Board 20

23. 9: Outreach to Senders People who send people to spend Thank you Carol Roth author The Entrepreneur Equation 21

24. 10: Multimedia Story Telling 22

25. Network SolutionsStrategy 23

26. Humanize the Brand http://www.flickr.com/photos/kyeung808/3851709164/sizes/l/

27. Network Solutions Listening Post Tools 25

29. Organic traffic

30. Link back

31. Guest posts

32. Foster community

33. Conversation

34. Useful for crisis response26

35. Guest Posts Help Brand 27

36. Breaking Bread with Community 28

37. Small Business Success Index Assesses the current state of the U.S. small business Sponsored in conjunction with the Robert H. Smith School of Business Offers insight to the future of small businesses, helping them plan for their futures and assess their current needs Six key dimensions: Capital Access Marketing & Innovation Workforce Customer Service Computer Technology Compliance Network Solutions and CRT/tanaka developed a targeted promotion plan to generate media mentions online 29

38. Real-time Media: Tweetchats 30

39. Livestream: Mobile Marketing for Small Business http://bit.ly/smbmobile 31

40. Maintaining Reputation Amidst Crisis Created an online forum to provide information to merchants and customers. Generated over 50+ blog posts, which Network Solutions team responded. Applauded by many for use of social media in crisis management support.

41. Network Solutions Social Media Advisory Board 33

43. Customers who attend our conferences/ engage with us have a high per year ticket price

44. Conferences generate inbound links

46. Results

47. Great Media Coverage 37

48. Network Solutions Featured in Books 38

49. Awards and Peer Recognition 2008 & 2010: Excellence in Online Reputation Management Society for New Communications Research (SNCR) 2010 Excellence in New Communications Award. Prestigious awards program honoring corporations that are pioneering the use of social media and Internet communications technologies (ICT). Award is testament to Network Solutions’ high positive online sentiment from entrepreneurs and small businesses for providing resources and tools to advance their businesses in a tough economy. 2009 & 2011 Washingtonian 100 Tech Titan’s List for Community Leadership 39

50. Social Media Biggest ROI: Online Reputation @ 72% Positive/Neutral 40

51. Future Trends Content Curation over Creation Brands will seek to identify & cultivate Community Ambassadors Social Validation trumps Advertising 41

52. Takeaways Consistent message across all channels Clear expression of the Social Media mission Transparent about expectations Friendly conversations (reverse your scowls) Move deeper discussions to “PUT” (Pick up the phone) 42

54. Changing perception requires participation

55. Humanizing the business

56. Approaching people at a personal level to change minds

57. Build trust and credibility over time43

58. Questions Shashi Bellamkonda shashib@networksolutions.com Follow On Twitter: @shashib Managing Editor: http://networksolutions.com/blog http://networksolutions.com/smallbusiness/ http://WomenGrowBusiness.com Personal Blogs: Technology & Social Media: http://www.shashi.name Digital Thoughts: http://readythoughts.com Restaurant Reviews: http://www.carryoncurry.com @shashib 44