NVTC Real World Success in Social Media - Network Solutions Case Study
•Transferir como PPT, PDF•
0 gostou•667 visualizações
The document summarizes Network Solutions' use of social media to connect with customers, build community outreach, and improve its image online. Key tactics included monitoring social networks and forums to respond to customer issues, publishing a company blog and guest posts to build audience and traffic, and engaging with influencers at conferences to establish thought leadership. These efforts helped Network Solutions garner awards for social media excellence and crisis management, and generated positive sentiment that improved its reputation and business results. The document advocates that other companies integrate social media across divisions and measure what matters most to their business.
![Building a Positive Image Online with Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (18)
Semelhante a NVTC Real World Success in Social Media - Network Solutions Case Study
Semelhante a NVTC Real World Success in Social Media - Network Solutions Case Study (20)
Mais de Web.com
Mais de Web.com (20)
Último
Último (20)
NVTC Real World Success in Social Media - Network Solutions Case Study
- 1. Real-World Success with Social Media Presented by Shashi Bellamkonda January 25, 2011 NVTC Social Media Committee Event
- 3. The Network Solutions Listening Post Tools Search Teams Game Plan Twitter/ Facebook Customer Service PR/Social Media response to alerts Respond to calls for help in forums, blogs, comments Brickbats and Bouquets Joint venture with Marketing & Communications, PR, Customer Support, Legal, Product Managers
- 6. 2010 Outreach gets us earned media
- 8. Network Solutions featured in books
Notas do Editor
- Goals and objectives of Public Relations
- You will buy from companies that you like
- Social media is about conversations and relationships Customers are in control, but not total control because you CAN participate People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad It’s not just about great content, it’s about relationships Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?