1. TOY LIBRARY OF CSS DISABILITY ACTION SOUTHLAND
No. 142 Don Street, Invercargill, Southland, New Zealand
E-Communication Solution
by
Syndicate 13
Lecturer: Mr. Scott Morton
Group Members: Stream – 2 Syndicate 13
Muzni Miftha - 2010005729
Kawaljit Kaur - 2010005104
Aditi Shreshtha - 2010004267
Sweta James - 2010005112
Jasprit Kaur - 2010005796
2. About The client
CCS Disability Action has a regional structure with local offices
which provide disability support to over 6,500 disabled people
and their families each year.
The Invercargill Toy Library is a part of CSS Disability
organisation which provides ready access to lend good quality
toys, puzzles, video, sporting equipment and educational
equipment to children from new born to the age of 13.
Parents can borrow any kind of small to large toys to their kinds
from as low as $4 for a period of a month and the money
generated goes back to the Disability trust.
Few Other services offered by the client:
learning
having friends and relationships
having choices about where we live
having meaningful work and leisure opportunities
participating in the community
Source: http://www.ccsdisabilityaction.org.nz/
Find us in Maps
3. Proposed Ideas for Implementation
And we have proposed the following ideas/strategies for the company
Proposed URL/Domain name www.toys4kidsinv.org
Implementing a database system to store all members details & for stock inventory using MYSQL with VB.Net front end and
WebPages will be developed using PHP language.
Developing an intranet and internet website which contains all the forms to communicate internally and externally
Currently the library accepts only cash and staffs in the library having discrepancies in having cash at the premises therefore
we will implement a system in the company website where customers can pay via the website 24/7
By implementing these systems 95% of the paper works will be eradicated, efficient and the company expects major
developments in membership and lending toys
The company will be hosting in the fast growing social media networks such as Facebook, Myspace, YouTube and Twitter
Shopping cart system - A shopping cart is a piece of software that acts as an online store which store's catalogue and
ordering process.
Typically, a shopping cart is the interface between a company's Web site and its deeper infrastructure,
allowing consumers to select merchandise;
review what they have selected;
make necessary modifications or additions;
and purchase the merchandise.
Shopping carts can be bought as independent pieces of software so companies can integrate them into their own unique online
solution, or they can be offered as a feature from a service that will create and host a company's e-commerce site.
4. Analysis of audience
Who can use the toy library?
There are toys in the library from birth to fifteen years old. But the library is accessible for almost everybody and
any one can borrow toy for their loved one.
Anyone can use the toy library
Parents – mum/dad, grandparents, aunty, uncle, family friends, etc.
The toy library is open to all family or friends/ people who are caring for children.
Demand
kids are quickly getting fed up with playing with the same toys again n again and they prefer varieties all the
time and so on the demand for our toys increase therefore we always make sure that we have sufficient
amount of toys to fulfil all the kinds needs.
Competition
In the target market of toy library, there is a tough competition. As the number of competitors increase, the cost of
fighting them usually goes up. More money must be spent on advertising.
According to Kuratko (2009)
“The greater the competition, the less the business chance of earning large profits.”
Competition Elaborated Further
Below
5. Direct
competition:
The company is facing direct competition Indirect competition:
from ‘The Salvation Army’ shop which is
situated at Tay Street, Invercargill. There are some more toy shops in the same market, which
are prompting indirect competition to toy library as well.
This is a charity shop, selling toys at very ‘Invercargill Toy world’ and ‘Baby City’ are 2 main toy
low cost into the same market. So the shops from them in the target market.
customers will prefer to buy toys instead of
hiring on the same price. Invercargill Toy world: - It is situated at 181 Dee Street,
Invercargill, which is delivering a wide range of toys into
The company’s new strategy i.e. e- the market and also selling its product, through e-
communication will help to enhance its sale commerce on its website www.toyworld.co.nz. But having
and will support to reach more customers high price range of its products, it is not competing directly
as compare to its direct competitor, which to the toy library.
is still not having the same communication
technique. Baby City: - It is another toy shop, situated at 71 Spey
Street, Invercargill, which is providing complete range of
baby products including garments and toy etc. So customer
can do there complete shopping for their kids over there.
But again having its high price range of products, it is
giving indirect competition to the toy library.
6. Toy Library
E-Communication Structure
The strength of
social media & few
stats! (Video Clip)
What is RSS?
Short for Really Simple Syndication or Rich Site Summary, this handy service
is revolutionizing the way we search for content.
In addition, us web searchers don't necessarily have to keep checking back to
any particular site to see if it's been updated - all we need to do is subscribe
to the RSS feed,
much like you would subscribe to a newspaper, and then read the updates
from the site, delivered via RSS feeds, in what's called a "feed reader." (We'll
get to feed readers in just a minute!)
7. How Does E-Commerce Work
How Does e-Commerce Work?
A customer goes through your on-line catalogue, selects
the items she wants, goes to the checkout page, enter
her credit card number, and clicks the submit button.
What happens between clicking the submit button and
seeing the purchase confirmation page?
In fact, what happens is remarkably similar to what
happens when someone gives a waiter their credit card at
a restaurant or gives their credit card over the phone to a
mail-order company. There are some critical differences,
however.
Here's a quick summary of the process:
The information about the purchase (items selected,
Payment Processing Steps
name, address, phone number, credit card number) is
encrypted and sent via a secure connection to the web 3. A consumer visits your website and uses your online store to make a
purchase.
site transaction server.
4. The transaction is conducted over a secure connection (SSL) to your
The transaction server sends the credit card information web hosting server.
over a private line to the card-processing system, which 5. Payment Processing Gateway handles the secure, real time
issues an "Accept" or "Decline" for that transaction. encrypted credit card information and co-ordinates the transaction
6. Merchant account processes the movement of funds
This card-processing system is the same one a restaurant
7. Funds are debited from the consumers credit card account
or mail-order company uses to authorize a purchase.
8. Funds are deposited into your designated bank account
Once the transaction server gets an "Accept" on
the credit card, it submits the order to the
company ordering system and another
confirmation to the customer.
Different Types of E-Commerce
8. E-Communication Plan
Web Site
Database Social E-Mail
Providing information about Media
Yet another fastway
the Library By implementing this
database will eliminate
Networks of communication &
Create new online the amount of papers we has become less
memberships use in the library and popular since the
one of the Social Medias are
saves time and printing
revolutionised and introduced
Alter membership detail cost of the membership
very affective media
(address/ telephone no/ etc.) cards, keep the stocks
nowadays with more Yahoo Xtra
up to date.
than 500million
Renewal of membership
member Gmail
MYSQL with VB.Net
Online real-time payment front end
Facebook Hotmail
facilities
Inventory System
Twitter AOL
Reserve toys via online
My Space
Contact members of staffs
Youtube
Guest book
Forums
Updates of library events
and toys
Geographical location
Frequently asked questions
Domain-the most recognized system Firewall-An enterprise with an Payment Gateway-Payment gateways Data encryption refers to
Server-A server is primarily a
for assigning addresses to Internet web internet that allows its workers access link the virtual terminal ("buy" page) to mathematical calculations and algorithmic
program that runs on a
servers ("Internet hosts"). Somewhat to the wider Internet installs a firewall the merchant account and the credit schemes that transform plaintext into
machine, providing a particular cyphertext, a form that is non-readable to
like international phone numbers, the to prevent outsiders from accessing its card organization securely. This protects
and specific service to other unauthorized parties. The recipient of an
domain name system helps to give own private data resources and for the credit card data and any other
machines connected to the encrypted message uses a key which
every Internet server a memorable and controlling what outside resources its personal information from being triggers the algorithm mechanism to
machine on which it is found.
easy-to-spell address. own users have access to. exposed to computer hackers. decrypt the data, transforming it to the
original plaintext version.
10. “Security of documents and files, and protecting
the network from viruses, are major concerns
E-Security Plan
for companies.”
S. O’ Rourke & S. Barnette. p.421
The importance
In the world of electronic commerce, security is paramount. Use of e-communication is also having threats of some kind of virus
attack and security risks. So the company will focus on security to improve its services and avoid risks. The company will
consider on following security policies: -
Web Pages & Database Identification and
Authentication
PHP-"Hypertext Pre-processor", is a Network Security
computer language which we will be System
using to create dynamic Web pages.
I & A is the process to verify and
My SQL - MySQL is a freely available recognize the valid users and
open source Relational Database processes. This information is
Management System (RDBMS) that uses We will be running this generally used to determine the
Structured Query Language (SQL). operating system in our acceptable users or process, which
server to tighten up our will be allowed to access. It follows
SQL is the most popular language for security. the given policies:
managing content in a database. It is
most noted for its quick processing, Windows 2008 Server OS
Augmenting password
proven reliability, ease and flexibility of logins
use and Microsoft ISA Firewall
Server
Users will be asked to identify an
with front end GUI system which will also image, which is pre chosen
be linked with the website so that the Cute FTP – for files transfer
to the web domain category by the user and after
staff can update their website contents or identifying the image and then
access the database from anywhere user will be asked to enter
anytime they want. M daemon – Mail Server
alphanumeric password.
Internet security Issues (Video Clip)
worth watching..!
11. PayPal
E-Security Plan It is a secure and most popular way of
payment on internet.
Continued...
PayPal is a safer, simpler way to send
Password Management
and receive money online. You can pay for
The VeriSign Trust Seal items you buy on eBay as well as on
Passwords and user ID’s
will be unique. hundreds of other leading retail websites,
assures shoppers that a site is or you can use PayPal to send money
both secure and trusted. Viewed quickly and safely to anyone with an email
Passwords will have up to 250 million times a day on
minimum 8 characters with address.
over 90,000 Web sites and in 160
at least 2 digits. countries, the VeriSign seal has You can pay with money held in your
become the most recognised PayPal account balance or use another
Passwords will be kept trust mark on the Internet.
private by the organisation. payment method such as a credit card,
debit card or your bank account. Once you
Online shoppers extend their sign up for a PayPal account, you just need
Passwords will be trust in VeriSign to your site
changed after every 90 to select PayPal as your payment method
when you display the VeriSign when you shop online.
days. Trust Seal on your secured Web
site because: Websites that accept PayPal will
Accounts will be frozen
after 3 failed logon show the PayPal logo in their
The site is secured with
attempts. checkout. You will be asked to log in
VeriSign SSL, issued by the to your account with your email
leading Certificate Authority address and password to confirm the
Sessions will be worldwide.
suspended after 15 payment. PayPal never shares your
minutes; if there will be no financial information with sellers or
VeriSign has verified the
activity. retailers.
identity of the business and their
right to use the Web site domain
Successful logons name. Digital Signatures and Certificates
accounts will be displayed
with last logon date and Secure Socket Layer (SSL) technology protects your
The Web site has
time. web site and makes it easy for your web site visitors
passed a daily malware to trust you in three essential ways:
scan.
12. New Zealand Legal Aspects
Laws to be considered while implementing E-communication
Government regulations on the E-commerce and the Electronic Transaction Act (ETA)
The Electronic Transactions Act and the Electronic Transactions Regulations come into force on 21 November 2003.
The ETA does three things in order to facilitate the use of electronic technology:
it confirms that electronic methods of communication are legally effective
it sets default rules for the time and place of dispatch and receipt of electronic communications (whether or
not the communications are used to meet a legal requirement) and
It provides that certain paper-based legal requirements may be met by using electronic technology that is
functionally equivalent to those legal requirements.
Source: Ministry of Economic Development, http://www.med.govt.nz – 19th Oct 2010
Privacy & Confidentiality – Individuals privacies should be protected b the privacy Act 1993. and codes of
practice should be followed according to the www.privacy.org.nz website.
Intellectual Property & Copyright – individual or companies must have a way of protecting the original
materials of the owner and the data's of the users. rights covered by the Copyright Act 1994.
S. O’ Rourke & S. Barnette. p.421
13. proposed cost for e-communication
Device/ service name Service provider/ Seller Cost NZD ($) Remarks
internet Service Provider (Broadband) Telecom NZ $720 $60 pm
Windows 2008 server with ISA Firewall $2,000
webhosting crazydomains.com.au $144 $12 pm
Web development (PHP & MYSQL) $30 per page for 15 pages $450
Web developer fee $2,000
Google checkout sales less than $10,000pm 2.9% or $0.30c
Pay Pal payment system PayPal Free
VeriSign & SSL registration verisign.co.nz/SSL $1,500 for 2 years
Norton Internet Security & virus guard full Warehouse Stationary superstore $80
version
search engine optimisation $60
E-marketing $100
training $1,500
Other equipment & Services cost $1,200
$9,726
Note: certain values are estimates could be higher
or lower at the time of implementation
14. Estimate improvement in Revenue
Sales Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Before implication $4,500 $6,900 $3,250 $5,500 $4,850 $3,250 $6,540 $4,980 $3,690 $2,850 $6,250 $8,755
After the implication $6,750 $10,350 $4,875 $8,250 $7,275 $4,875 $9,810 $7,470 $5,535 $4,275 $9,375 $13,133
(50% increase in
sales)
As we have realised the worth of the E-Communication we anticipate a major growth in our revenue and customer base in Invercargill,
Southland
15. Conclusion
Every organisation must have
their E-communication
strategy,
E-communication has shrinked the whole world in to a one small village which also can be known
as Globalization. Latest technologies, advance computers & electronic devices such as smart phones
has made the life even easier to communicate and it has changed our lifestyle to a 24/7 culture.
Advancement in telecommunication and latest networks or Latest inventions like Social media
networks has bought our life to be online at all the time and they have become our life blood
nowadays incidents happened anywhere in the world could be know thorough out the world by the
time of blink of an eye.
Computerised electric telecommunications have created a global village in terms of the immediacy
within which people across the world can share conversations, televised pictures, and
interactive software on VDU’s, maps, graphics, and circuits. The process of making decisions, dealing
with banks, working culture and processing transaction has also increased in speed due to the instant
access to databanks of information held in huge mainframe computer memory banks.
By analysing these statements we would like to conclude our presentation stating that not any
single person or business can survive without communicating and e-communication made
our life convenient, easier and faster.
16. Type Of Reference Reference List Reference citation in text
Reference Susan O’ Rourke & Sandra Barnett. (2008) Communication:
S. O’ Rourke & S. Barnett
Book more than one author Organisation and Innovation (2nd edition), Pearson Education New
(2008)
Zealand, Apollo Drive, Rosedale, North Shore
Southern Institute of Technology. (2010) E- Communication,
Class Notes – Scott Morton
Invercargill, Southern Institute of Technology
Website - CCS Disability
http://www.ccsdisabilityaction.org.nz/AboutUs/tabid/53/Default.aspx Retrieved on 05th Dec 2010
Organisation – About Us
Website - VeriSign – New http://www.verisign.co.nz/ts-sem-page/?a=DYXDD-0000-01-00&gclid=CLaEqfy_46UCFQRvbAodVRx1lA
Retrieved on 05th Dec 2010
Zealand
Website - AVG Internet http://www.avg.co.nz/products/?forceregion&gclid=CMjljoTA46UCFSJ0gwodQVW-fg
Retrieved on 05th Dec 2010
Protection – New Zealand
Website -Pay Pal Payment
https://www.paypal.com/nz Retrieved on 05th Dec 2010
System - New Zealand
Retrieved on 05th Dec 2010
Website - what is RSS? How it
http://websearch.about.com/od/rsssocialbookmarks/f/rss.htm
works
Retrieved on 05th Dec 2010
Website - how e-commerce
http://www.findmyhosting.com/how-ecommerce-works/
works
Website -Advantages and
Disadvantages of Electronic Retrieved on 05th Dec 2010
Communication for Businesses http://www.revision-notes.co.uk/Detailed/1973.html
17. Thank you very much..!
Any Questions Please..!
Acknowledgement: Syndicate 13 would like to specially thank Mr. Scott Morton who put all his efforts behind this scene and teaching us the
E-Communication Programme.
