The project Looking at Words through Images (Ariosto’s Orlando Furioso and its Influence in the Age of the Printing Press) presented by Martyna Urbaniak (CTL, Scuola Normale Superiore di Pisa) on 22nd November 2014 at CASVA, National Gallery of Art, Washington DC. The aim of the project is to create a multimedia digital archive as a tool to investigate the origins, evolution, and fortune of Orlando Furioso’s editorial format and its powerful influence, in figurative and editorial terms, on reception dynamics in the age of printing. Powerpoint presentation by: Giulio Andreini (Net7, Pisa) Martyna Urbaniak (CTL, Scuola Normale Superiore di Pisa)

1. Ariosto’s Orlando Furioso and its
Influence in the Age of the
Printing Press
Martyna Urbaniak
CTL, Scuola Normale Superiore
www.ctl.sns.it
New Projects in Digital Art History
Center for Advanced Study in the Visual Arts
November 21, 2014

2. Investigating Furioso’s
typographic packaging
Origins
Evolution
Success
Impact on the reception dynamics
Looking at Words through Images Introduction 1/3

3. Orlando Furioso
Third edition 1532 Following editions
First version 1516
Looking at Words through Images Introduction 2/3

4. Angelica innamorata
Vincenzo Brusantino
Venezia, Marcolini
1553
Orlando
Furioso
Furioso’s illustrated
editions
Furioso’s sequels
and spin-­‐‑offs
Medieval romance
tradition
Vernacular translations of
ancient epic poems
16th-­‐‑century epic
production
Looking at Words through Images Introduction 3/3
Orlando Furioso
Ludovico Ariosto
Venezia, Valgrisi
1556
Orlando innamorato
Matteo M. Boiardo
Venezia, Scoto
1545
Trasformationi
Lodovico Dolce
Venezia, Giolito
1553
Gerusalemme liberata
Torquato Tasso
Genova, Bartoli
1590

5. Objectives

6. Furioso’s printing format
contributed to its acknowledgment as a
literary model
and was systematically adopted
by the printing press
Looking at Words through Images Objectives 1/2

7. Edition:
Zoppino
Edition:
Giolito
1500
Orlando
Furioso’s
editions
1600
Edition:
Valvassori
1536! 1553!
Other
Works’
editions
Edition:
Valgrisi
Morgante,
Luigi Pulci
Edition:
Scoto
Looking at Words through Images Objectives 2/2
Edition:
Varisco
1568!
1542!
1556!
Edition:
De Franceschi
1584!
Trasformationi,
Ludovico Dolce
Edition:
Giolito
1581!
Tredici canti del Floridoro,
Moderata Fonte
Edition:
Rampazetto
1590!
Gerusalemme
liberata,
Torquato Tasso
Edition:
Bartoli
1604!
Gerusalemme
liberata,
Torquato Tasso
Edition:
Pavoni
1617!
Gerusalemme
liberata,
Torquato Tasso
Edition:
Pavoni
1545!
Orlando Innamorato,
Matteo Maria Boiardo
Edition:
Scoto

8. Challenge

9. Designing a digital archive
Mark up texts
Map images
Connect images to other images, texts and paratexts
Semantically describe their mutual influences
Looking at Words through Images Challenge 1/1

10. Retrospective

11. CTL Research Center
Founded in 2001 by Lina Bolzoni
A spin-­‐‑off of CRIBECU Center established by
Paola Barocchi in 1970s
Word-­‐‑image relationships
Trans-­‐‑disciplinary approach
Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
2008 2010 Now
Orlando Furioso 1.0
2006
Retrospective CTL 1/2
Digital archives
CTL’s Foundation
2001

12. Figurative and literary sources
Research data and metadata
Full text and cross search
Present CTL'ʹs scientific acquisitions
Enhance users’ further inquiries
Retrospective CTL 2/2
CTL’s digital archives
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

13. Retrospective
Orlando Furioso 1.0
2006
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
2008 2010 Now
Orlando Furioso 1.0
2001 2006

14. The first three 16th-­‐‑century editions
Niccolò d’Aristotile
detto Zoppino
Venezia, 1536
Gabriel Giolito de’
Ferrari
Venezia, 1542
Giovanni Andrea
Valvassori
Venezia, 1553
endowed with the
original figurative corpora
Retrospective Orlando Furioso 1.0 1/7
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

15. Metadata
(Provenance,
publisher...)
Research
interpretations
(Scenes, actions,
characters…)
Text
Illustration
Allegories
Retrospective Orlando Furioso 1.0 2/7
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Metadata
(Provenance,
author…)
Research
interpretations
(Episodes,
meanings,
characters…)
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

16. Illustrations
divided into
Scenes
Scenes
divided into
Actions
Illustration
Scene
Action
Retrospective Orlando Furioso 1.0 3/7
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

17. Technology
XML/TEI markup language
Retrospective Orlando Furioso 1.0 4/7
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

18. Technology issues
?!
Images could not be tagged
?!
?!
?!
?!
?!
Retrospective Orlando Furioso 1.0 5/7
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

19. Technology issues
Linking portions of images was impossible
?!
Retrospective Orlando Furioso 1.0 6/7
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

20. Technology issues
The XML files were overcharged with tags
Retrospective Orlando Furioso 1.0 7/7
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

21. Retrospective
Anton Francesco Doni
2008
CTL’s Foundation Orlando Furioso 2.0
Looking at Words
Orlando Furioso 1.0 through Images
2008
2010 Now
2001 2006 Anton Francesco Doni

22. Anton Francesco Doni
Multimedia Archive of Texts and Sources
I marmi I mondi La moral
filosofia La zucca Attavanta
Retrospective Anton Francesco Doni 1/2
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

23. Image Mapper Tool
Retrospective Anton Francesco Doni 2/2
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

24. Retrospective
Orlando Furioso 2.0
2010
Now
CTL’s Foundation Anton Francesco Doni Looking at Words
Orlando Furioso 1.0 Orlando Furioso 2.0
through Images
2001 2006 2008 2010

25. The Valgrisi edition was added to the
archive
Vincenzo Valgrisi
Venezia, 1556
Niccolò d’Aristotile
detto Zoppino
Venezia, 1536
Gabriel Giolito de’
Ferrari
Venezia, 1542
Giovanni Andrea
Valvassori
Venezia, 1553
Retrospective Orlando Furioso 2.0 1/3
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

26. Mapping images with Flexip
Retrospective Orlando Furioso 2.0 2/3
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

27. Orlando Furioso 2.0 Frontend
Retrospective Orlando Furioso 2.0 3/3
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

28. Today
Looking at Words
through Images
2012
CTL’s Foundation Orlando Furioso 1.0
Anton Francesco Doni Orlando Furioso 2.0
2001 2008
Looking at Words
through Images
2006
2010 Now

29. Today Looking at Words through Images 1/19
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

30. Backend -­‐‑ Reuse information
Today Looking at Words through Images 2/19
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

31. Backend -­‐‑ Scenes and Actions
Today Looking at Words through Images 3/19
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

32. Backend -­‐‑ Paratextual entities
Today Looking at Words through Images 4/19
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

33. Backend -­‐‑ Critical notes
Today Looking at Words through Images 5/19
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

34. Today Looking at Words through Images 6/19
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

35. Today Looking at Words through Images 7/19
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

36. XML/TEI textual markup: the code is not
overcharged anymore!
Today Looking at Words through Images 8/19
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

37. Today Looking at Words through Images 9/19
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

38. Flexip -­‐‑ Backend user interface
Today Looking at Words through Images 10/19
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

39. Today Looking at Words through Images 11/19
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

40. -­‐‑ Semantic annotation of the text
Today Looking at Words through Images 12/19
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

41. -­‐‑ Semantic annotation of the text
Today Looking at Words through Images 13/19
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

42. -­‐‑ Semantic annotation of the text
Today Looking at Words through Images 14/19
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

43. -­‐‑ Semantic annotation of the text
Today Looking at Words through Images 15/19
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

44. -­‐‑ Semantic annotation of the text
Today Looking at Words through Images 16/19
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

45. Today Looking at Words through Images 17/19
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

46. Korbo -­‐‑ Vocabularies
Today Looking at Words through Images 18/19
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

47. Today Looking at Words through Images 19/19
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0
Looking at Words
through Images
Orlando Furioso 1.0
2006
2001 2008 2010 Now

48. Last few words

49. Our work has changed
Easier and faster data insertion
Fewer errors
More complexity and precision
Not just frontend but structural and semantic
representation of word-­‐‑image relationships
Looking at Words through Images Last few words 1/4

50. Users’ experience has changed
Usability
User friendliness
Clarity and coherence
Major accuracy of data
More precise IR and cross search
Looking at Words through Images Last few words 2/4

51. The future
Looking at Words through Images Last few words 3/4

52. The future Our data can be used by
third-­‐‑party archives and applications
Looking at Words through Images Last few words 4/4

53. Martyna Urbaniak
Center for Data Processing of Text and
Images in Literary Tradition (CTL)
Scuola Normale Superiore, Pisa
www.ctl.sns.it
Contact: martyna.urbaniak@sns.it
Giulio Andreini
IT Project Manager
Net7, Pisa
www.netseven.it
Contact: andreini@netseven.it