Fred Maude, takes us through how NMPi’s Google Shopping strategy has won over judging panels and clients alike over the last year, explaining our award-winning strategy.
17. Universal Google
Shopping Issues
Regularly changing stock leads to
overreliance on the ‘Everything Else’ group
Flat bidding results in:
• Showing for old stock
• Showing the cheapest product
• Not showing for the top performing
product
As there are no keywords, advertisers lack
control over the search terms they show for,
resulting in wasted ad spend.