1. MEDIA CONVERGENTIE

2. Hi, my name is Bart.

3. I work for web agency Netlash.
... and a few other companies.

5. http://slideshare.net/netlash

6. MEDIA (K)NOW:
CONVERGENTIE
MediaNet Vlaanderen, 20/10/2010

10. First some theory...

11. Fundamentals
1. creation
2. social
3. network effect
4. realtime

12. 1. Creation

13. 1. The first mass medium where the tool of
production is the same as the tool of
consumption.

14. 2. Social

15. 2. The story of the helicopter flight.

16. 3. Network effect
Bron: http://en.wikipedia.org/wiki/Network_effect

17. 3. Metcalfe’s law.

18. 4. Realtime

19. 4. Now, now, now !

20. A few observations.

21. A few observations.
(6, to be more precise.)

22. 1. User Generated Content.

23. Piramid
1
10
100
1000

24. Piramid
1 Creators
10 Commentators
100 Lurkers
1000 Strangers

25. Piramid
1 Creators
10 Commentators
100 Lurkers
1000 Strangers

26. 2. Atomisation.

27. “small pieces loosely joined”
portals
websites
blogposts
status-updates
...

28. Unbundling
* programs vs networks?
* articles vs newspapers?
* links vs portals?

29. Unbundling
* pull ipv push
* public is curator -> Twitter & Facebook
* apps are bad...

31. 3. The 3 C’s

32. 3. The 3 C’s
It’s not just about content anymore.

33. 3. The 3 C’s
Content
Community Conversation

34. 3. The 3 C’s
Content: commodity?
Community: ‘social’
Conversation: ‘creation’

35. 3. The 3 C’s
‘Social Object’
There’s still need for a ‘reason’ to trigger the
conversation.

37. 4. The Second Screen

38. 4. The Second Screen
“Hell is watching someone else control a GUI.”

39. iPad

40. 5. Slow content vs Fast content

41. 5. Slow content vs Fast content
Different media live in different timezones...

42. iPad

44. 5. Slow content vs Fast content
Newspapers vs internet?
Or internet as “trigger” for magazines?

46. The first mass medium where the tool of
production is the same as the tool of
consumption.

47. 6. Convergentie
Games meets video meets TV meets social?
See: Machinima.com

48. ?

50. ?

51. Everyone is doomed?

52. No.

53. No easy choices...

54. Lots of opportunities.

55. QUESTIONS?

56. @netlash

57. twitter.com/netlash
bart@netlash.com
www.netlash.com