Photos and Notes from "Social Media for Social Impact: Fundraising and Customer Relationship Management"
Description: Explore techniques for acquiring and cultivating long-term, sustaining relationships using social media and CRM methodologies.
Presented by Nora Brathol of Arka Pana Consulting
Additional Presentation and Workshop by Nathan Lee Jones, MBA
Hosted by Become, NetSquared Chicago, and The Chicago School of Professional Psychology Community Partnership
Capstone slidedeck for my capstone final edition.pdf
Social Media for Social Impact: Fundraising and Customer Relationship Management
1. Technology + Social Impact | meetup.com/net2chicago |
Social Media for Social Impact
Fundraising and Customer Relationship Management
Friday, March 27, 2015
NetSquared Chicago
Event Summary
in partnership with
2. Technology + Social Impact | meetup.com/net2chicago |
Social Media for Social Impact:
Fundraising and Customer Relationship Management
Featured Presenter: Nora Brathol, Arka Pana Consulting
Presenter: Nathan Lee Jones, MBA, NetSquared Chicago
Host: Stuart Jamieson, Become
Host: Nathan Lee Jones, MBA, NetSquared Chicago
Host: Dr. Sayaka Machizawa, The Chicago School
3. Technology + Social Impact | meetup.com/net2chicago |
Disclaimer
The following content includes photos, notes, summaries, and interpretations
from a recent NetSquared Chicago event. All content is property of the
respective copyright holders. No claim is implied.
4. Technology + Social Impact | meetup.com/net2chicago |
Led by Nora Brathol of Arka Pana Consulting
BA in English; MA in Int’l Human Rights
10+ years online communications, fundraising, and advocacy
Expertise in launching and growing social media
Clients range from Medical Offices to Law Firms; Political
Candidates to International Nonprofits
Contact Information
nora@arkapanaconsulting.com | 773.658.9683
www.arkapanaconsulting.com
facebook.com/arkapanaconsulting | @arkapanallc | @NoraNoH8
pinterest.com/arkapanallc | Arka Pana Consulting on Google+
Arka Pana Consulting LLC on LinkedIn
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Presentation Notes
Social media is a conversation, not a billboard.
- Nora Brathol, Arka Pana Consulting
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Presentation Notes
Creating a Content Calendar
● Start Early (at least 3-6mo prior to event)
● Share Widely
● Consider the platform, purpose, and data
● Always connect back to mission and goals
“Sharing is Caring - Collaborate with other orgs!”
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Sample Content Calendar
Local Community Center
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Presentation Notes
Remember Important Dates
● #GivingTuesday (first Tuesday after
Thanksgiving)
● End of Year Giving
● Remember: During national events and/or
crisis, suspend or provide relevant posts
14. Technology + Social Impact | meetup.com/net2chicago |
Additional Resources
Example Medium blog post by charity:water: https://medium.com/charity-water/the-last-walk-
for-water-979160375b4a
Pinterest board for social media for nonprofits: https://www.pinterest.com/arkapanallc/non-
profits-social-media/
Upcoming Classes led by Nora Brathol at The Shift, 4101 N. Broadway:
Engaging your Facebook Audience Through Organic Reach and Paid Ads (Wed April 8, 6pm, I am
co-presenting with a colleague who is an expert in Facebook ads)
How to use Twitter Effectively to Promote your Business or Nonprofit (Thurs April 30, 6:30pm)
How to Run a Successful Crowdfunding Campaign (Thurs May 21, 6:30pm, an expert from
Indiegogo will be teaching this class but I will be on hand to answer questions about how social
media impacts crowdfunding)
Optimizing your LinkedIn profile (Tues May 28 6:30pm, I will cover personal profile optimization
and branded page optimization)
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CRM Strategy and Methodology
● Customer Relationship Management (CRM)
● “Customers” = Revenue
○ Consumers
○ Donors
○ Grant Agencies
○ Sponsors
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Moving from Awareness to Revenue
The Dream:
Someone learns about your org and are
immediately inspired to donate!
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Moving from Awareness to Revenue
The Reality: Complex and Always Changing
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Moving from Awareness to Revenue
The Goal is to be:
Deliberate, Methodical, Efficient, Aware
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Moving from Awareness to Revenue
Example Pipeline
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Moving from Awareness to Revenue
Example Pipeline (Donor)
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Additional Decision Factors
1. Existing Workflow and Integrations
Nice-to-have vs. Must-have
2. Learning Curve
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Workshop: Crowdsource a Content Calendar
Organization Name: ________________________
Organization Mission: _____________________
What is/should your organization be known
for? Keywords: _____________________________
_____________________________________________
Example Fundraising Goal(s): ______________
______________________________________________
28. Technology + Social Impact | meetup.com/net2chicago |
Technology + Social Impact = Awesome Events
Volunteer-run
50+ Chapters in 20+ Countries
Join Us!
29. Technology + Social Impact | meetup.com/net2chicago |
www.thechicagoschool.edu/Chicago/
Student_Affairs/Community_Partnerships
Special Thanks to Our Event Partners
www.be-come.org
30. Technology + Social Impact | meetup.com/net2chicago |
Prepared by:
Nathan Lee Jones, MBA
Organizer, NetSquared Chicago
Business Strategy for
Social Enterprises and
Social Entrepreneurs
www.nathanleejones.com