Explains what is SML, and why t must be an integral process of every organization.

1. An outlook on the what, why and HOW of
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2. Skip to “How?”
 ‘What’ is Social Media Monitoring?
 ‘Why’ Monitor Social Media?
 ‘How?’ – tips and tools for Social Media
Monitoring
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3.  Social media in plain English. Skip to “How?”
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4.  Right now, somewhere Skip to “How?”
online, conversations related to some
business are taking place.
 People may be talking about an
individual, a brand, a campaign, a brand’s
competitors, the industry a particular
brand is in, or the world in general and
how a brand fits into it.
World
Brand Industry
Individual
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5. Skip to “How?”
 Time and again, the web has proven to
be a valuable, but overlooked, resource
for information.
 Companies try to gauge the true feeling
of its customers, and armed with
business intelligence,
 they find the sweet spot they’re looking for
to take their marketing to the next level,
 or to avoid making decisions that run
counter to what their customers really want.
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6. Skip to “How?”
 Monitoring conversations online is
quickly becoming a go-to service for
many companies as they strive to better
understand what people are thinking
and how they feel about their brands.
 But, there are many different reasons
why it’s good business sense to keep an
ear out for what people are saying when
they publish, comment, discuss or share
their true feelings across the web.
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7. 1. Understand what people are thinking in
near real-time
 More and more every day, the web is becoming a data-rich library of
real-time information as people air their true feelings about the world
in general and a brand in particular.
 Online, people are being brutally honest about what they believe and
have no fear publishing their thoughts.
 The web has turned the megaphone around, giving customers a voice
they never enjoyed before.
 Now, instead of companies screaming out their words into the
wilderness, a world full of people are screaming to be heard.
 And they are expecting the brand to listen.
 This means we can continually gauge what people are thinking “right
now” and collect information that’s always relevant.
Skip to “How?”
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8. 2. Gain insights one can apply to one’s
branding and marketing
 Once armed with this insight, one can apply it to one’s business in
different ways, either by using it as pure business intelligence or to
develop creative responses, programs and initiatives.
 By monitoring online conversations, one can learn the lingo being
used, issues being raised and real concerns people have.
 Then, with all this in mind, one can go back to one’s existing marketing
material, be it online or offline, and adjust it to reflect the way people
are discussing one’s brand and the issues that face it. And it goes
without saying that one can develop new materials with these insights
as well.
Skip to “How?”
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9. 3. Implement strategies to market one’s
brand effectively, and manage online
reputation, and keep an eye on
competitors
 As monitoring online conversations starts, one will be armed with a
wide range of information that will help one design their online
communications strategy.
 One can measure the effectiveness and impact of one’s marketing
campaigns.
 Identify conversations where one can contribute, add value and help
others – whether they’re related to one’s brand or not.
 By doing so, one can humanize their brand and become a credible
resource for people when they need help.
 From a pure business intelligence point of view, one can:
 Generate leads
 Keep an eye on your competitors
 Feel out the issues facing one’s industry
 And gain key product development insights
Go to “How?”
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10.  One must go through the following
process to monitor social media
Keyword
brainstorm & Data Collection Report
research •Understand
•Kind of •Populate search •Test keywords •Start collecting what people •Convert
information terms with date range posts, comments wish to convey tabulated data
needed etc. via posts to graphs
•Conclusion
Define listening
Keyword testing Analysis
objectives
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