GraphConnect Europe 2016 Trace One

1. Building Consumer Trust through
Transparency, Compliance and
Sustainability in the Food Industry
Julien Durand, Product Manager
Julien Mazerolle, VP Engineering

2. What’s the cost of a recall?
Average Cost $10M
…”it was found that the average cost of a recall of food and consumer product
companies is $10 million, in addition to brand damage and lost sales. Needless to
say, this study could not attempt to calculate the tremendous human costs involved in
some product recalls”. – Deloitte, 2009: Recall Execution Effectiveness: Collaborative Approaches to
Improving Consumer Safety and Confidence

3. What’s the cost of a recall?
CMG (Chipotle) stock price

4. What’s the cost of a recall?
CMG (Chipotle) stock price
and “Chipotle E. coli” searches on Google

5. Is Consumer Trust at Risk?
Wholeheartedly
trust safety
Wholeheartedly
trust quality

6. Consumers Want More Information
Say it’s
important to
know what’s
in their food
Say they’re
not provided
enough
information

7. Consumers Want More Information
Don’t trust the
information on food
products labels

8. Better Information Drives Increased Trust
(& Sales)
More than 40% of consumers
would be willing to pay more
for more information

10. Discovering the Supply Chain
Suppliers?
Ingredients?
Country of Origin?
Certifications?

11. Discovering the Supply Chain
Suppliers? 
Ingredients? 
Country of Origin? 
Certifications?
Visibility

12. Ensuring Compliance
Risk and Compliance
Visibility

13. Searching for impacts
Search

14. The technical challenge for building
supply chain transparency

15. 2-tier supply chain is EASY to manage
SQL databases
• Well suited to handle 2-level relationships
• Simple queries
OneBrand
Pizza
Dough Tomato sauce Mozzarella
Brand Owner
Manufacturer
:Company
:Catalog
:Product
:Recipe
:Ingredient :Ingredient :Ingredient

16. Variable Tier supply chain is COMPLEX to manage
16
V3 challenge
• Variable number of
INGREDIENTS per
level
• Variable number of
LEVELS per ingredient
• Variable number of
SUPPLIERS per
ingredient
OneBrand
Pizza
Dough Mozzarella
Brand Owner
Manufacturer
:Company
:Catalog
:Product
:Recipe
C Company
F Facility
P Product
I Ingredient
C1 F1 P1
I2I1 I3
:Ingredient :Ingredient :Ingredient
:Supply
2 suppliers
Tomato sauce

17. Example: find all products with « tomato »
SQL database case
• Complex query
• Tomato: at different levels depending on the product
• Tomato: in intermediate products (tomato sauce), not explicitly included
• Need to ‘simulate’ a graph in SQL database: complex update
• Execution time with
• 1 B+ nodes?
• 10 000 users?
17

18. Example: find all products with « tomato »
NEO4J case
• Language and functions suited to manage graph queries
• Underlying optimization handled by the graph database
• Scalable to more than 1 B+ nodes
18
MATCH (n:Ingredient|ReferencedValue:‘tomato’)
<-[Recipe]-[:Product]<-[s:Supply]-[]<-[:Supply]-[:Ingredient]
<-[:Recipe]-[p:Product]<-[:Catalog]-[c:Company|Name:’OneBrand’]
Search for tomato
In any recipe in supply chain
Leading to a catalog product

19. Demo

20. Everyone has a Private Workspace
Collaboration
Workspace
Private
Workspace
Collaboration
Workspace
Publish
Invite
Publish selected information to
network members above in
supply chain
Securely manage own
information on products,
ingredients, raw materials, etc.
Collaborate with invited
network members

21. Tier 1
Company
Tier 2
Everyone is the center of its own network

22. Consumer Trust Drivers
Quality
Information
Tracking
Country of
Origin
Label
Accuracy
Standards for
Certifications &
Social
Responsibility
Ingredients &
Raw Materials

23. Consumer Trust Drivers
Compliance
Transparency
Sustainability

24. Consumer Trust Drivers
Consumer
Trust
Compliance
Transparency
Sustainability

25. Thanks!
Julien Durand
julien.durand@traceone.com
Julien Mazerolle
julien.mazerolle@traceone.com25