Accelerating Innovation through Graph Thinking
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Speakers: Alessandro Svensson, Head of Neo4j Innovation Lab, Neo4j
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Accelerating Innovation through Graph Thinking
- 1. Accelerating Innovation Through Graph Thinking Neo4j Innovation Lab
- 3. Alessandro Svensson Head of Neo4j Innovation Lab San Mateo, California Neo4j Innovation Lab
- 4. A different approach to adopting Neo4j and Graphs
- 5. 3 Innovation & Digital Transformation “Connected Data is Part of Strategic Future” 1 Developers A Known Problem to Solve with Graphs 2 Business user Use Cases are a Proven Fit Neo4j Innovation Lab Neo4j Adoption Paths
- 6. ‣ Connected Insights Strategically Significant Use Cases ‣ Predictions ‣ Recommendations ‣ Knowledge Networks Neo4j Innovation Lab Leveraging data to make:
- 7. Strategically Significant Use Cases Neo4j Innovation Lab Connectedness / Strategic Direction Legacy / Reality
- 8. Enterprises derive extraordinary value from connections in their data Enabled by Connections But data is stored with legacy technology in silos Held Back by Legacy Companies Are: Neo4j Innovation Lab
- 9. Impact when Innovating with Graphs Paradigm Shift Information Maintenance Multi-silo Research Business Domain Neo4j Innovation Lab
- 10. Neo4j Innovation Lab Paradigm Shift Adopting Graphs (Developers/Architects/Data Scientists) Knowledge Networks Predictive Maintenance Cross-silo Research Transformation Impact when Innovating with Graphs Information Maintenance Multi-silo Research Business Domain
- 12. Digital Transformation with Graphs Neo4j Innovation Lab
- 13. Best in Class Transformation
- 14. Airline-customer Major European Telco Major US Telco Online Retailer Top tier Management Consultant Topp tier Investment & Retail Bank Top 5 Software Company Fortune 100 Financial Services Company H120172014 2015 2016 H22017 2018 200 Neo4j Innovation Lab Digital Transformation with Graphs
- 15. Neo4j Innovation Lab Neo4j Innovation Lab
- 19. Neo4j Innovation Lab A 3.5 day workshop — The Innovation Lab Sprint
- 21. Viability/Value Proposition Discovery Ideation Using design thinking to understanding the underlying needs for what to innovate What? Technology/ Data Science Understanding technical limitations and how they affect product and services, and defining the requirements to capture and connect your data How? Why? Will this affect cost and revenue for an existing business logic, or set your organizing up for executing on a new business logic? Three Focus Areas Neo4j Innovation Lab
- 22. Viability/Value Proposition Discovery Ideation Technology/ Data Science Neo4j Innovation Lab The Innovation Lab Sweet Spot Three Focus Areas
- 23. Our Methodology 🥜 Neo4j Innovation Lab Playbook, 2019
- 24. Identify Target Use Case Generate Data Model Related “Graph Questions” Executive Feedback Presentation Build Prototype/ Wireframes Neo4j Innovation Lab
- 25. Key entitiesNorth StarOpportunitiesChallenges Identify Target Use Case Generate Data Model Related “Graph Questions” Executive Feedback Presentation Build Prototype/Wireframes Use Case Generation Day 1 Whiteboard Model Day 1 Neo4j Innovation Lab
- 26. Executive Feedback Presentation Executive Feedback Presentation Build Prototype/Wireframes Key entitiesNorth StarOpportunitiesChallenges Identify Target Use Case Generate Data Model Related “Graph Questions” Source data to populate model Build QueryImport Data Materialize Model Day 2 Neo4j Innovation Lab
- 27. Executive Feedback Presentation Executive Feedback Presentation Build Prototype/Wireframes Key entitiesNorth StarOpportunitiesChallenges Identify Target Use Case Generate Data Model Related “Graph Questions” Source data to populate model Storyboarding/ Mockups Identify Stakeholders / Personas / Synopsis Build QueryImport Data Craft Scenario Day 2 Materialize Model Day 2 Neo4j Innovation Lab
- 28. Executive Feedback Presentation Executive Feedback Presentation Build Prototype/Wireframes Key entitiesNorth StarOpportunitiesChallenges Identify Target Use Case Generate Data Model Related “Graph Questions” Source data to populate model Storyboarding/ Mockups Identify Stakeholders / Personas / Synopsis Build QueryImport Data Build Prototype Day 3 Neo4j Innovation Lab
- 29. Executive Feedback Presentation Executive Feedback Presentation Build Prototype/Wireframes Key entitiesNorth StarOpportunitiesChallenges Identify Target Use Case Generate Data Model Related “Graph Questions” Source data to populate model Storyboarding/ Mockups Identify Stakeholders / Personas / Synopsis Build QueryImport Data Finalize & Present Day 3.5 Neo4j Innovation Lab
- 30. Case Study Neo4j Innovation Lab
- 31. 31 Preventing Burn Outs with Connected Health Care Data XXMonth2017
- 32. 32 - A Occupational Healthcare company
- 33. 33 This is where they came from
- 34. 34 Previa had a problem: Too much data and no clue what to do with it
- 35. 35 Why was a sprint needed?
- 36. Today (Many users, poor data-value gains) Potential Future (Huge potential in data, substantial product development gains) Intelligence Receptors Data Quality, Connected Data, Real-time Analytics etc. Users,Consumers,Thingsetc.
- 37. 37 The Data
- 38. 38 Previas advantage Companies as clients 7500 1.1M Swedish employees 365K Sick leave notifications/year 40K Health examinations/year
- 39. 39 Focus: Sick leave data Employees since 2005 180K Real-time data Short term absence Long term absence
- 42. 42 Absence Person Condition Service HAS_DEPARMENT EMPLOYS OFFERED_SERVICE FIRST_ABSENCE USED_SERVICE ABSENCE FIRST_ABSENCE DUE_TO HAS Data model from LAB sprint Department Condition Absence Person Company Service
- 44. 44 Person
- 47. 47 The Prototype Notifications in real-time (no more pre-calculated queries) Current real-time status, and previous events Status-bar updated by traversing entire network
- 48. 48 En person bedöms ha medelhög risk för långtidssjukskrivningar En person har sjukanmält sig för upplevd arbetsrelaterad frånvaro Måndag 28 januari Avdelning C - 56 anställda Måns Månsson Senast uppdeterad: 2018-01-20, kl: 11.24 Hitta oss Meny Idag Historik Sök personal varav 2 arbetsrelaterade Frånvaroorsaker Korttidsfrånvaro Långtidssjukskrivningar Influensabesvär 5 3 3 1 1 Övre luftvägsinfektion Stressrelaterade besvär VAB Sekretess Frånvarande idag 5 personer tillbaka idag Måndag 28 januari Visa lista Planerade återkomster kommande 7 dagarna Friskanmälda personer per dag 3 Anna-Klara Larsson, Ekonomi Beshad Farah, IT Tony Rov, HR 1 3 0 Tis Ons Tors Fre 2 1 Lör Sön 5 Mån 13 frånvarande 3 frånvaroanmälningar idag
- 49. 49 1 1 VAB Sekretess Frånvarande idag Namn Typ av åtgärd Lena Karlsson ACT-kurs Tis Ons Tor 5 personer tillbaka idag Frånvarohistorik Antal personer frånvarande senaste 7 dagarna Innevarande period Samma period föregående år Måndag 28 januari Pågående åtgärder på avdelningen Åtgärd börjad Åtgärd avslutas 2017-06-16 2017-06-16 Fre Lör Sön Mån Visa lista Planerade återkomster kommande 7 dagarna Friskanmälda personer per dag 12 3 Anna-Klara Larsson, Ekonomi Beshad Farah, IT Tony Rov, HR 1 3 0 Tis Ons Tors Fre 2 1 Lör Sön 5 Mån
- 50. 50
- 51. CRMCRM 51 Architecture Stats React, Apollo Frontend Stats GraphQL Backend Stats Data Collector Data Warehouse MSSQL 3Q Lime Visma CRM
- 52. 52 From old, to prototype, to new
- 54. Neo4j Innovation Lab “Strategy” Customer’s Team (Between 3-8 participants) “IT” “Digitization” “Sales” “Operations” “R&D/Innovation” Neo4j Field Engineer • Facilitates graph-modeling exercises • Expert in Neo4j/Architecture & Data Science • Cypher-queries for prototype UX-designer • Facilitates storyboarding/wireframing • Builds UI-tool for prototype Labs Leader • Head facilitator & Team Leader • Facilitates the use case generation-segment • Project manages prototyping Neo4j Innovation Lab Team + Facilitation Engineering/ Data Science Design Neo4j Innovation Lab Team
- 55. Neo4j Innovation Lab Digital Transformation /Innovation Teams Key sponsor + Facilitation Engineering/ Data Science Design Neo4j Innovation Lab Team Neo4j Field Engineer • Facilitates graph-modeling exercises • Expert in Neo4j/Architecture & Data Science • Cypher-queries for prototype UX-designer • Facilitates storyboarding/wireframing • Builds UI-tool for prototype Labs Leader • Head facilitator & Team Leader • Facilitates the use case generation-segment • Project manages prototyping Neo4j Innovation Lab Team
- 56. Examples of Innovation Lab Oil & Gas
- 57. Software Companies Heavy Industry FMCG Cruising Companies Logistics Financial Services Media Health Care Energy Telco Industries Use Cases Recommendation Engines Smart Cities Personalization Fraud Detection Data Lineage Construction Planning Regulatory Compliance Media Advertising Systems Supply Chain Preventive Health Care Tools Churn Prediction Customer Service Automation Customer Journey Mapping Retail Bill of Materials Churn Prediction Neo4j Innovation Lab
- 58. The Neo4j Innovation Lab Experience Neo4j Innovation Lab
- 60. CIO BI Analysts Chief Architect Neo4j Innovation Lab
- 61. Head of Digital Innovation UX Designer Lead Developer Machine Learning/ Data Scientist Neo4j Innovation Lab
- 62. Data Modeling Neo4j Innovation Lab
- 63. Adam Cowley, Neo4j Field Engineer Data Modeling Neo4j Innovation Lab
- 64. Data Modeling Eric Monk, Neo4j PS- consultantData Scientist Director of AI Data Scientist Innovation Lab Leader Neo4j Innovation Lab
- 65. Data Modeling Neo4j Innovation Lab
- 67. “If you build a polished prototype, others will see flaws. Neo4j Innovation Lab
- 68. — Baba Shiv Stanford Graduate School of Business “If you build a polished prototype, others will see flaws. If you build a rough prototype, others will see potential” Neo4j Innovation Lab
- 75. Campaign details Recommendation Estimated performance Live dashboard Brands Formats [ Recommended add ons Media solutions Native artikel 300 000 kr OMNI Native story 280 000 kr OMNI Programmatic display DIGITAL TEAM Campaign tracking INSIGHT TEAM Tailored ad hoc market research INSIGHTS TEAM Display 240 000 kr OMNI Native artikel 300 000 kr SvD Display 240 000 kr SvD Display 140 000 kr Aftonbladet CAMPAIGN ESTIMATION Buy 15 million impressions reach 6,5 million individuals with frequency 2,3 SvD Aftonbladet OMNI Niklas Forsberg Display Chocolate without shortcuts Native Chocolate without shortcuts FAZER Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. SSI Insights Chocolate without shortcuts Campaign recommendation
- 76. Feedback Received “The productivity and output enabled by how the days were structure and the exercises within the sessions has been an eye-opener.” — Procter & Gamble “Very impressed. Intense and fun! We got a lot done in just a week. Great experience and super effective.” — Santander Consumer Bank “Unexpected and pretty incredible that it’s possible to achieve such relevant and applicable results in such a limited time period.” — Schibsted Media Group “Involving. Knowledge building. Fun! Extremely valuable and mind opening” — Alfa Laval Neo4j Innovation Lab
- 77. Lastly… …you should engage in a Innovation Lab- work shop with us! If you see potential with Graphs and want to… …accelerate use case exploration and validation through prototyping… Neo4j Innovation Lab
- 79. Neo4j Innovation Lab Thank you! #