Bài phát biểu của CyberAgent tại Hội thảo CyberAgent Net-Impact in Ho Chi MInh 2011 ngày 16/9 tại Sheraton hồ Chí Minh.

1. CyberAgent, Inc. President & CEO Susumu Fujita 2011/9/16 The Necessary Things to grow up for Managements and Companies which I found through my success and crisis

2. Susumu Fujita CyberAgent, Inc. President & CEO ■ literary work ■ BLOG http://ameblo.jp/shibuya/ ■ Twitter susumu_fujita 0

3. Company Overview 1

4. Company overview CyberAgent, Inc （ Tokyo Stock Exchange MOTHERS, Ticker:4751 ） Head Office Tokyo Japan Brunch Office Osaka, Nagoya, Fukuoka, Shikoku, The U.S, Vietnam, China, Taipei, Indonesia Established 18th, March, 1998 Capital 6,838,510,012 JPY Sales 9.665 Billion JPY （ FY2010 ） Our Business “ Ameba ” relating business, Internet Media business, Internet Ads Agency, Venture Capital 1

5. Net sales (Unit: million yen) Operating Profit (Unit: million yen) Business Forecast for FY2011 Sales 110.0 billion yen (13.8 ％ increase from the previous year ） Operating Profit 11.0 billion yen (17.8 ％ increase from the previous year ） FY2000 FY2001 FY2002 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 ( Forecast) Sales of netprice Consolidated sales excluding netprice Operating profit Consolidated Business Forecast for FY2011 Company overview 1

6. Virtual content sales is healthy Quarterly Sales of Ameba Business Company overview 1 Increase 2.3 times over the same quarter of the previous year Note: Net sales on the Ameba Business refers to the sales on Ameba Business, poupeegirl,inc., and AMoAd, Inc. Quarterly Ameba business sales (Unit: million yen) FY2007 FY2008 FY2009 FY2010 FY2011 Virtual content sales Ads, other sales

7. Introduction 2

8. Entered Aoyama Gakuin University Went crazy about “ Mahjong ” … Repeated a year … Worked at Bar … In my University days 2 Introduction

9. Started a salesman as part-time job at the venture advertise agency Meeting the book “ Visionary Company ” . Thought that want to create the visionary company like that. I decided to create the company that symbolizes the 21st century. 21 years old In my University days 2 Introduction

10. Entered Intelligence,Ltd. Days of working like crazy, and studying hard. Got the Top Sales among the rookies. Made up my mind to start own company 2 Introduction In my University days 23 years old

11. Establish CyberAgent,Inc. But, when started, I didn ’ t decide any business plan … Listed stocks on the Tokyo Stock Exchange MOTHERS. 2000 Succeeded to get about 250M USD from this market. And started prior investment to potential business.. 2 1998 Introduction 24 years old 26 years old

12. CA ’ s stock price was going down … Member left our company … Heavy criticisms from outsiders … Burst of Japanese Internet bubble Crisis of M&A from others 2001 27 years old 2 Introduction

13. Got Breakeven 2004 30 years old Started “ Ameba ” business At that time, Japanese Venture and internet companies were in negative mood to market. On the other hand, CA continued to invest to the “ Ameba ” business. 2 2003 29 years old Introduction

14. Number of Employees: 2,100 Sales 1.2 Billion USD (FY2010) 2010 “ Ameba ” become a surplus business. Continue to increase profit. 38 years old 2 2009 35 years old Introduction

15. About Unique system of CyberAgent 3

16. System of CA “ CA 8 ” 3 About Unique system of CyberAgent Changing 2 board directors once in two years.

17. Naming “ Jigyo Tsuku ” (business plan contest) Started in 2004. Twice per year, every employees can entry this contest. System of CA Penetration of The DNA for creating new business. Entry: 359 ideas from employees. 3 About Unique system of CyberAgent

18. Naming “ Ashita Kaigi ” (MTG of new business creation by board members of CA) Started in 2006. Once in a year. System of CA 3 About Unique system of CyberAgent Penetration of The DNA for creating new business.

19. SAP business competition within 2 board directors The winning one director promote Vice President of CyberAgent. 3 About Unique system of CyberAgent System of CA Penetration of The DNA for creating new business.

20. We make clear that how the new business goes up or quits. Making decision by this rule. Not emotion. “ CAJJ System ” Clarification of the Quitting business rule 3 About Unique system of CyberAgent System of CA

21. Summary 4

22. Think running Create small, Bring up big Best or Fastest What is the important thing for growing company? 4 Summary

23. 5 We create the company that symbolizes the 21st century. Summary

24. Q & A