How the use of apps can successfully expand ancillary channels & viability

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How the use of apps can successfully expand ancillary channels and their viability •Using Apps across multiple consumer touch points and exploring the value that apps add to customer experience •How to easily tie in apps to a working ancillary strategy- the key risk points & navigating software •Understanding that apps can extend core product whilst providing new opportunities to enhance ancillary product portfolios

Negócios Tecnologia

Consumers are buying time
Consumer Online Habits

So-Lo-Mo Mash-Ups offer Context,
Relevancy as Ancillary Channels

Location-based apps help merchants boost real-world and digital traffic by
Integrating relevant recommendations/info with social media

Apps as ancillary channel(s) for businesses
N-screens, Cross-Platform
• Airlines

• Hospitality

• F&B

• Shopping

• eBooks, eMagazines

De!ite

• ILoveDeals is a free mobile app that brings credit card dining deals
and coupons into one single place, providing a location-based
deals platform to target dining enthusiasts anywhere, anytime.

Nelson Wee
l: http://www.linkedin.com/in/nelsonwee
t: @nelsonwee

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How the use of apps can successfully expand ancillary channels & viability

1. HOW THE USE OF APPS CAN SUCCESSFULLY EXPAND ANCILLARY CHANNELS & THEIR VIABILITY Nelson Wee Director, Business Development, Apps & Content SingTel Multimedia Group Profile: http://www.linkedin.com/in/nelsonwee Twitter: @nelsonwee

2. Mobility > Growth | Reach | Engage

3. Why Mobile? An Ancillary Channel?

4. Consumers are buying time Consumer Online Habits

5. So-Lo-Mo Mash-Ups offer Context, Relevancy as Ancillary Channels Location-based apps help merchants boost real-world and digital traffic by Integrating relevant recommendations/info with social media

6. Apps as ancillary channel(s) for businesses N-screens, Cross-Platform • Airlines • Hospitality • F&B • Shopping • eBooks, eMagazines De!ite

7. Ancillary Channel Development Building the Value Proposition & serving the Consumer’s & Business Needs • What is the job to be done? How best to serve it? • Building Brand value versus Ancillary revenue • Build your own or use 3rd party systems to build, manage, distribute • Costs versus time to market

8. • ILoveDeals is a free mobile app that brings credit card dining deals and coupons into one single place, providing a location-based deals platform to target dining enthusiasts anywhere, anytime.

9. Review Your Consumer Journey 1. Discover across multiple screens, media 2. Delightful Consumer Offers @Touchpoints Ease of Use & Satisfaction Desirability & Preference 3. Affordable: Pricing, Bundles, Billing options 4. Engaging Calendar: Content, Offers 5. Measure & Profile

10. Nelson Wee l: http://www.linkedin.com/in/nelsonwee t: @nelsonwee

How the use of apps can successfully expand ancillary channels & viability

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