Here is my perspective on the trends and market landscape in the digital content value chain. Appreciate your comments.

1. Digital Content Value Chain Analysis
Access/ Fulfill/Report
Content Advertise Pay
Browse
Transmedia Needs to go across Think smartphones, Models include • Consumer
brings new media multi-platforms tablets, e-readers, games IAP Profiling
consumption and (Mobile, Social PCs, Mac, laptops micropayments, • Recommendation
opportunities in Media, Cloud-based etc … IAP subscriptions, • Bundles
innovation. Digital Billboards; content expansion • Voucher
But do not forget packs, freemium incentives
Going predictive those feature (ad-funded with • Reporting
and contextual with phones for the mass premium dashboard
innovations in market … subscription-
“Gladvertising” based), rental via
streaming (cloud)
Methods: COD,
Bank transfers
(SMS), eVouchers,
Operator Bill, Credit
cards, PayPal etc
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