Ad agency 72 and Sunny worked with sports footwear and apparel company K-Swiss to create an irreverent multichannel campaign featuring Kenny Powers (Danny McBride), a character from the HBO cable series “Eastbound & Down.” He appoints himself CEO of K-Swiss in an effort to make the sports world more exciting. He then enlists various professional athletes to hold key positions within the company, including chief marketing officer, vice president of carnage, and director of community outreach. Consumers who scan the Microsoft Tags are brought into an immersive mobile experience that was created using leading edge “app-like” capabilities. The screen can be swiped from right to left, like an app, or the user can select from one of the menu items on the top bar to go directly to the page.

1. TM
We turn action codes into mobile engagement on any mobile phone.
72 and Sunny – K Swiss
Kenny Powers MFCEO Multimedia Mobile Web App
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Tags Activate Interactive Mobile Web App
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Web App Packed With Multimedia Engagement
Product Information Audio
Sweepstakes Downloads
Video Mobile Commerce
Social Media
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Swipe Navigation Compels Exploration
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Social Media Engages With Sharing at Any Stage
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Videos and Audio Clips Enhance Branding
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Enter KSwiss Sweepstakes With Email Address
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Product Page Launches Videos and mCommerce
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Downloads Create Lasting Engagement
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Convert to Mobile Commerce
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11. TM
We turn action codes into mobile engagement on any mobile phone.
Thank you.
For more information, contact us:
www.nellymoser.com
1-781-645-1515
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515