1. SOCIAL
MEDIA
LAB
Building Brand, Generating Sales and
Growing Your Business

2. Social Media Lab www.yoursite.com
LET ’S SOCIALIZE

3. Social Media Lab www.yoursite.com
MAJOR SOCIAL MEDIA
ADOPTERS
There are many other countries that are
proactively adopting social media! The reach is
wider than ever!

4. Social Media Lab www.yoursite.com
SOCIAL BANDWIDTH
47%
21%
21%
11%
FACEBOOK
TWITTER
YOUTUBE
GOOGLE+
Facebook is currently dominating the social media
landscape…but services like YouTube and Twitter
are not far behind…with Google+ catching up!

5. Social Media Lab www.yoursite.com
ABOUT US
Leading independent
online marketing services
company
Specialized in providing
professional, intelligent
and powerful
campaigns that delivers
results!
We keep track on the
latest trends, so our
clients can stay ahead
of the game

6. Social Media Lab www.yoursite.com
OUR TEAM
CEO
Tom has owned
and managed this
company for over
15 years
Manager
Jenny has 10 years
experience, managing
online social
communities
Strategist
Sid is a specialist in
digital and social
channels for
improved services.

7. Social Media Lab www.yoursite.com
PREVIOUS CLIENTS
Our past clients have
included Client 1, Client
2, Client 3 and Client 4

8. OUR SOLUTIONS
Finding
prospects
and
customers
Brand
Awareness
X
Problem:
Connecting with
Customers
Solution:
Here it is
“PULL” (CUSTOMER) MARKETING!

9. Social Media Lab www.yoursite.com
POWERFUL
COMMUNITIES
0
5
10
15
20
25
30
Starbucks Pizza Hut McDonalds Dominos
WWW
Social Media sites
have MORE
interactivity than
web pages
Fan Page
Likes
v/s
Monthly
Visitors
to
Website
(in
millions)

10. HOW TO BUILD A
FACEBOOK
COMMUNITY?

11. Social Media Lab www.yoursite.com
COMMUNITY
BUILD BRAND
ENGAGE WITH CUSTOMERS
GENERATE LEADS & SALES – EVERYDAY!

12. Social Media Lab www.yoursite.com
BUILDING A COMMUNITY
STRATEGY
LANDING
PAGE
OPTIN
LIKE
SHARE
INTERACTION
CONTENT

13. Social Media Lab www.yoursite.com
Fan
Page
When people become
fans, they are more
likely to visit your
shop!
Point
of Sale
When they visit
your shop, they are
likely to interact on
your fan page
THE FAN CYCLE

14. Social Media Lab www.yoursite.com
SNEAKY TRICK #1
Respond as your
fan page
Join groups in
same niche
Participate in
discussion
Bring fans to
your page

15. Social Media Lab www.yoursite.com
SNEAKY TRICK #2
Using Facebook as your fan page, like the pages you
want to select as Featured Likes
Go to your Facebook fan page and click the Edit
Page button
Find the Featured settings and click on Edit
Featured Likes
Check the box next to the five
fan pages you want displayed in
your Featured Likes section

16. Social Media Lab www.yoursite.com
RESULT
Your fan base can grow exponentially
VIRALLY

17. Social Media Lab www.yoursite.com
WHAT DOES THIS MEAN FOR YOUR
BUSINESS?
Facebook is the most
widely used social media
network!
Opinions matter – and
people depend on each
other for suggestions.
Your business needs to be
talked about…
Build a powerful
community of
fans…because…
Fans buy
Fans recommend
Fans LOVE!
Your business needs an
active community so you
get:
Stronger Brand
Better Engagement,
and
More Sales

18. Social Media Lab www.yoursite.com
FACEBOOK SUMMARY
Undoubtedly, the fastest growing and most
widely used social media platform.
Your prospects and customers are using
Facebook for both personal and professional
reasons!
Fan pages are easy to setup, though it can take
some time to create content.

19. FACEBOOK
ADVERTISING

20. Social Media Lab www.yoursite.com
ADVERTISING ON
FACEBOOK
CREATE
A business creates
an advert
PAY
Facebook gets paid
to deliver the ad!
SALES
Right people see
and act on the ad
A B
C

21. Social Media Lab www.yoursite.com
U.S. DEMOGRAPHICS
53% 47%
Active Group: 18-34 years
Largest user group earns
more than $100k per year
Most users are married with
kids!

22. Social Media Lab www.yoursite.com
FACEBOOK AD # 1
Create a working funnel!
This way, when you use
FB Ads to drive people to
your website, you will be
able to measure the
response of these people
throughout the funnel!
This strategy is essential to see if it is worth
investing in this ad over the longer term!
Instead of targeting everyone, target using
precise interests, or broader categories!

23. Social Media Lab www.yoursite.com
FACEBOOK AD #2
Use Promoted Posts: A lot of business still
haven’t started using this strategy. But if
you target your fans with a promoted
post, you spend small money to target
more people!
Use demographics to target
exactly the kind of people
you want!
If you are not sure who
your demographic is, just
run your landing page under
www.quantcast.com and see
what kind of people visit the
site!

24. Social Media Lab www.yoursite.com
FACEBOOK AD #3
Use Facebook ads to target friends of
friends… The Edge rank algorithm makes it
easy for your posts to be seen by one fan if
another comments on it. But if both these
fans are friends, your posts go viral quickly!
Sell more products and
services: As a company,
you can easily target your
followers and offer
products & services.
When you engage people,
reply to them and tag
them in to get them
involved!

25. Social Media Lab www.yoursite.com
CASE STUDY - “ENGLISH
CHEESCAKE COMPANY”
Increase sales coming directly from
Facebook, as well as increase fan base!
Set up a new Facebook shop (yes, you
can do that too!), and interact with
fans to get higher responses!
11x increase in fan base…going
from 2,000 to 23,000
fans!

26. Social Media Lab www.yoursite.com
YOUR CASE STUDY
Put your case study here

27. Social Media Lab www.yoursite.com
FACEBOOK AD SUMMARY
Undoubtedly, the fastest growing and most
widely used social media platform.
Advertisement allows you to reach millions of
targeted users!
Simple setup allows you to get running with
ads quickly! Though monitoring and optimizing
is always recommended!

28. GET GOOGLE
PLUS+ED!

29. Social Media Lab www.yoursite.com
WHY SHOULD YOU CARE?
Indexed by Google
60% of Google users log in everyday to
check one of their multiple Google
offerings.
Google+ is like a magazine…so you can use
it to curate content and draw people
back1
+1 is very powerful  Higher search
rankings!

30. Social Media Lab www.yoursite.com
GOOGLE+ SEGMENTATION
Google+ Circles allow you to SEGMENT your
followers and target them with different
Content and promotions

31. Social Media Lab www.yoursite.com
DOMINATING GOOGLE+
STEP #1
Don’t sign up on Google+ as a
business…instead, sign up as yourself
(or someone who represents your
company online).
People are more
interested in other
people… so it would
make sense to talk
like YOU than like a
business.

32. Social Media Lab www.yoursite.com
DOMINATING GOOGLE+
STEP #2
Share other people’s links
and tips!
Two articles every week!
Educate people on what
you do…and what they
could do better

33. Social Media Lab www.yoursite.com
DOMINATING GOOGLE+
STEP #3
Be Global
Position
yourself to
your target
market –
around the
world!

34. Social Media Lab www.yoursite.com
DOMINATING GOOGLE+
STEP #4
Follow and be
followed!
When connected,
Google searches
show preference
toward content that
has been created or
curated by someone
you follow

35. Social Media Lab www.yoursite.com
GOOGLE+ SUMMARY
Google+ is the second most used social media
– especially for businesses!
Over 60% of people use one of Google’s
services everyday!
Google is actively trying to consolidate its
portfolio – and an active profile on G+ can
give you an edge over your competitors.

36. YOUTUBE YEN

37. Social Media Lab www.yoursite.com
YOUTUBE STATS
1 billion unique monthly visitors!
23,000 Videos Watched Per Second
Most accessed network by the 18-24
age group!
Globally, 81% of users watch
videos online!
On average, they watch 173
videos per month!
(comScore UK 2011)

38. Social Media Lab www.yoursite.com
U.S. DEMOGRAPHICS
47% 53%
Median age: 33 years
47% are married!
69% at least college educated
71% employed, 15% students

39. Social Media Lab www.yoursite.com
YOUTUBE YEN – STEP 1
Define Your Strategy
What will your videos be
about?
Why should someone watch
them?
What role will these videos
play in your marketing
campaigns? Awareness?
Lead-Generation?
Create and Upgrade
Creating a new account is easy…
…but remember to upgrade it to an “Enhanced
Brand Channel”

40. Social Media Lab www.yoursite.com
YOUTUBE YEN – STEP 2
Choose colors, themes and images to
brand your channel the way you want!
Remember to optimize your channel
for mobile devices!
Unlock the full
potential by uploading
and promoting your
videos…

41. Social Media Lab www.yoursite.com
YOUTUBE YEN – STEP 3
Promote your videos and share them
through your newsletter!
Ask your viewers to rate, subscribe,
share and comment! Build up a following!
Build a community by
responding to videos
by other people!
YouTube is a great
place to meet
customers!

42. Social Media Lab www.yoursite.com
YOUTUBE YEN – STEP 4
OPTIMIZE with YouTube Insights!
Understand your audience, analyze your
marketing strategy and optimize your
video.
Make your channel
unique!
Add URLs to
descriptions!
Promote YouTube
videos with PPC

43. Social Media Lab www.yoursite.com
YOUTUBE SUMMARY
YouTube is the second most used search engine!
With over 1 billion unique visitors a month,
YouTube is widely used – everyday!
Wide demographic reach!
The networking site is often used to drive
traffic back to a business’ web site!

44. TWEETING
CUSTOMERS

45. Social Media Lab www.yoursite.com
WHAT CAN TWITTER DO?

46. Social Media Lab www.yoursite.com
TWITTER STATS
177 million tweets sent on 11th March
2013
That’s equivalent of over 1 BILLION
tweets in a month!
Over 31 million visitors in the
last 3 months!
Most Twitter users come
from China (nearly 35.5
million)

47. Social Media Lab www.yoursite.com
U.S. DEMOGRAPHICS
53% 47%
Active Group: 18-34 years
Largest user group earns
more than $150k per year
Most users are married with
kids!

48. Social Media Lab www.yoursite.com
TWITTER STRATEGY # 1
Become a Business
Expert: One way of doing
this successfully is creating
something unique, and
something that catches
attention!
Customer service and Feedback: A lot of
companies are using public platforms such as
Twitter to offer solutions to their customers.
While the idea of public-bashing might be
daunting, it pays to connect with your customers
on Twitter!

49. Social Media Lab www.yoursite.com
TWITTER STRATEGY #2
Follow your prospects and customers so you can
better understand what they want!
Keep detailed insights about your prospects
that could help you convert them into customers!
Unlock the power of
Twitter by using Images.
Images and video can tell a
story…and when you use
that to tie in with your
business – VOILA!

50. Social Media Lab www.yoursite.com
TWITTER STRATEGY #3
Local marketing on Twitter works really well.
Instead of targeting EVERYONE… target your
customers locally for a better response!
Sell more products and
services: As a company, you
can easily target your
followers and offer you
products and services.
When you engage people,
reply to them using @RT…
so they notice and get
involved!

51. Social Media Lab www.yoursite.com
TWITTER SUMMARY
You can succeed with 140 characters or less!
Number of active users has grown by 44% in
the last year!
Twitter is generally used by family-based high
income earners.
Attract followers, promote businesses, engage
customers and organize local events

52. WE GET RESULTS

53. Social Media Lab www.yoursite.com
SOCIAL MEDIA STRATEGY
Focus on building a thriving community that not only
buys what you sell, but also acts as an evangelist on
social media!
Best way to do this is offer education, free
goodies, get feedback and encourage interaction!
Social media can easily enhance your brand presence,
so concentrate on using the right platform for
you…in the right manner, of course!

54. Social Media Lab www.yoursite.com
OUR RECOMMENDATION
FOR YOU
#1
#2
#3

55. Social Media Lab www.yoursite.com
CONTACT US
facebook.com/company
twitter.com/company
youtube.com/company
123 Street, City, Country
123.456.7890
Email@domain.com

56. THANK YOU