Venuelabs provides location-based analytics and customer intelligence to large brands by tracking over 215,000 locations and 1,750+ brands across 15 countries. They analyze mobile consumer content and activity to give brands insight into local customer sentiment and perspectives. This local customer data can inform various brand functions like marketing, operations, customer service, and competitive intelligence. The document shows that consumers are increasingly sharing local information online through photos and social media, yet many brands remain "blind" to the importance of this local customer data and insight.
Why Teams call analytics are critical to your entire business
Venuelabs Dreamforce 2012 Addressing the Brand Local Blind Spot
1. Addressing the Local Blind Spot
The Brand Imperative
Neil Crist
Founder & CEO - Venuelabs
@neilcrist @venuelabs
#dflocal
2. All about Venuelabs
Venuelabs provides local customer intelligence to large
brands. They are a pioneer in the emerging field of location
based analytics, transforming mobile consumer content and
activity into actionable customer insight.
Tracking over 215,000 locations for 1750+ brands in 15 countries
Provide in-store customer perspective and sentiment
Cross functional dashboards inform customer service, marketing,
operations, customer research, competitive intelligence teams
3. Evolution of Social Sharing – Shifting to Local
2000 2004 2007 2010+
Sharing your Sharing photos, Sharing what Sharing where
ideas updates you’re doing you are